---
title: "EndNote: search popularity and Share of Search in New Zealand"
description: "EndNote provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/endnote"
publisher: "Brandwave"
---

# EndNote: search popularity and Share of Search in New Zealand

EndNote provides tools and services to organize research references and citations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EndNote
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among citation and reference tools**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Citation and reference tools | 5 | 7% | 2.4K |

- [Citation and reference tools](/demand/nz/categories/nz-citation-tools)

## How has branded search demand for EndNote changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EndNote in New Zealand rose from 1.4K to 2.4K.
- Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand increased from 6.4% to 7%.
- Across the 11 months ending August 2026, EndNote’s estimated Share of Search among citation and reference tools in New Zealand peaked at 14.5% in January 2026 and was lowest at 4.8% in June 2026.

## How did search popularity change for New Zealand citation and reference tools in August 2026?

- In August 2026, Citation Machine overtook Zotero to rank 2nd among citation and reference tools in New Zealand, at 18.1%.
- In August 2026, MyBib gained estimated Share of Search among citation and reference tools in New Zealand, from 35% to 42.6%.
- In August 2026, Zotero lost estimated Share of Search among citation and reference tools in New Zealand, from 20.6% to 13.9%.
- In August 2026, EndNote lost estimated Share of Search among citation and reference tools in New Zealand, from 10.8% to 7%.
- In August 2026, Mendeley lost estimated Share of Search among citation and reference tools in New Zealand, from 4.4% to 3.4%.
- Estimated monthly branded searches for Scribbr in New Zealand fell 17.1% over 11 measured months, from 6.1K to 5.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Citation and reference tools | 1.4K | 6.4% | 5 |
| Nov 2025 | Citation and reference tools | 980 | 7.9% | 5 |
| Dec 2025 | Citation and reference tools | 660 | 12.7% | 5 |
| Jan 2026 | Citation and reference tools | 980 | 14.5% | 3 |
| Feb 2026 | Citation and reference tools | 2K | 14.4% | 5 |
| Mar 2026 | Citation and reference tools | 4.4K | 10.6% | 5 |
| Apr 2026 | Citation and reference tools | 2.1K | 7.8% | 5 |
| May 2026 | Citation and reference tools | 2K | 6.2% | 5 |
| Jun 2026 | Citation and reference tools | 1K | 4.8% | 5 |
| Jul 2026 | Citation and reference tools | 2K | 10.8% | 5 |
| Aug 2026 | Citation and reference tools | 2.4K | 7% | 5 |
| Sep 2026 | Citation and reference tools | — | — | — |

## How is EndNote measured?

Brandwave collects information about searches that people make online using EndNote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “endnote”
- “endnote apa”
- “endnote citation”
- “endnote com”
- “endnote download”
- “endnote nz”
- “endnote online”
- “endnote reference generator”
- “endnote referencing”
- “endnote web”

## Which citation and reference tools compete with EndNote?

- [MyBib](/demand/nz/brands/mybib): Head-to-head: /demand/nz/compare/endnote-vs-mybib
- [Citation Machine](/demand/nz/brands/citation-machine): Head-to-head: /demand/nz/compare/citation-machine-vs-endnote
- [Scribbr](/demand/nz/brands/scribbr): Head-to-head: /demand/nz/compare/endnote-vs-scribbr
- [Zotero](/demand/nz/brands/zotero): Head-to-head: /demand/nz/compare/endnote-vs-zotero
- [Mendeley](/demand/nz/brands/mendeley): Head-to-head: /demand/nz/compare/endnote-vs-mendeley

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EndNote: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/endnote

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/endnote. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.