--- title: "Employsure: search popularity in New Zealand" description: "Employsure provides HR and employment advice for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/employsure" publisher: "Brandwave" --- # Employsure: search popularity in New Zealand Employsure provides HR and employment advice for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Employsure - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among HR software and advisory platforms**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | HR software and advisory platforms | 4 | 1.7% | 390 | - [New Zealand HR software and advisory platforms](/demand/nz/categories/nz-hr-software-and-advisory-platforms) ## Top HR software and advisory platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Employsure was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Employsure is the third most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MyHR | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | HR Today | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Employsure | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Employment Hero | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | BrightHR | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | enableHR | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | The People Project | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Citation HR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about HR software and advisory platforms - Asked ChatGPT "Which HR advisory platform should I use in New Zealand?": 1. MyHR, 2. HR Today, 3. Employsure, 4. BrightHR - Asked ChatGPT "What are the best HR advisory platforms in New Zealand?": 1. MyHR, 2. Employsure, 3. HR Today, 4. Employment Hero - Asked ChatGPT "What's the best HR advisory platform in New Zealand for small employers?": 1. MyHR, 2. HR Today, 3. Employsure - Searched Google, AI Overview "hr software nz": 1. Employment Hero, 2. MyHR, 3. enableHR, 4. BrightHR - Searched Google, AI Overview "best hr platform": 1. Employment Hero Not named in any answer: The People Project and Citation HR. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Employsure changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Employsure in New Zealand fell from 720 to 390. - Across the 12 months ending September 2026, Employsure’s share of searches among HR software and advisory platforms in New Zealand decreased from 3.4% to 1.7%. ## How did search popularity change for New Zealand HR software and advisory platforms in September 2026? - Estimated monthly branded searches for HR Today in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026. - Estimated monthly branded searches for BrightHR in New Zealand rose 32.4% over 12 measured months, from 2.2K to 2.9K in September 2026. - Estimated monthly branded searches for MyHR in New Zealand rose 22.4% over 12 measured months, from 6.6K to 8.1K in September 2026. - Estimated monthly branded searches for Employsure in New Zealand fell 45.8% over 12 measured months, from 720 to 390 in September 2026. - Estimated monthly branded searches for Citation HR in New Zealand fell 33.3% over 12 measured months, from 180 to 120 in September 2026. - Estimated monthly branded searches for enableHR in New Zealand fell 33.3% over 12 measured months, from 480 to 320 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | HR software and advisory platforms | 720 | 3.4% | 4 | | Nov 2025 | HR software and advisory platforms | 590 | 2.6% | 4 | | Dec 2025 | HR software and advisory platforms | 390 | 2.1% | 4 | | Jan 2026 | HR software and advisory platforms | 480 | 2.6% | 4 | | Feb 2026 | HR software and advisory platforms | 590 | 3.2% | 4 | | Mar 2026 | HR software and advisory platforms | 590 | 2.6% | 4 | | Apr 2026 | HR software and advisory platforms | 590 | 3.1% | 4 | | May 2026 | HR software and advisory platforms | 590 | 2.7% | 4 | | Jun 2026 | HR software and advisory platforms | 480 | 2.1% | 4 | | Jul 2026 | HR software and advisory platforms | 390 | 1.8% | 4 | | Aug 2026 | HR software and advisory platforms | 480 | 2.1% | 4 | | Sep 2026 | HR software and advisory platforms | 390 | 1.7% | 4 | ## How are Employsure’s branded searches counted? Brandwave collects information about searches that people make online using Employsure’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “employsure” ## Which HR software and advisory platforms compete with Employsure? - [Employment Hero](/demand/nz/brands/employment-hero): Head-to-head: /demand/nz/compare/employment-hero-vs-employsure - [MyHR](/demand/nz/brands/myhr): Head-to-head: /demand/nz/compare/employsure-vs-myhr - [BrightHR](/demand/nz/brands/brighthr): Head-to-head: /demand/nz/compare/brighthr-vs-employsure - [enableHR](/demand/nz/brands/enablehr): Head-to-head: /demand/nz/compare/employsure-vs-enablehr - [The People Project](/demand/nz/brands/the-people-project): Head-to-head: /demand/nz/compare/employsure-vs-the-people-project - [Citation HR](/demand/nz/brands/citation-hr) - [HR Today](/demand/nz/brands/hr-today) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Employsure: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/employsure This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/employsure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.