---
title: "Emma Sleep: search popularity and Share of Search in New Zealand"
description: "An online mattress and sleep products retailer selling direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/emma-sleep"
publisher: "Brandwave"
---

# Emma Sleep: search popularity and Share of Search in New Zealand

An online mattress and sleep products retailer selling direct to New Zealand shoppers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Emma Sleep
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among bed and mattress retailers**: 1.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| bed and mattress retailers | 6 | 1.3% | 870 |

- [New Zealand bed and mattress retailers](/demand/nz/categories/nz-bed-and-mattress-retailers)

## How has branded search demand for Emma Sleep changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Emma Sleep in New Zealand fell from 1.2K to 870.
- Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand held steady, from 1.6% to 1.3%.

## How did search popularity change for New Zealand bed and mattress retailers in August 2026?

- In August 2026, Beds4U gained estimated Share of Search among bed and mattress retailers in New Zealand, from 10.6% to 12.6%.
- In August 2026, New Zealand Bed Company gained estimated Share of Search among bed and mattress retailers in New Zealand, from 2.7% to 3.7%.
- In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%.
- In August 2026, Ecosa lost estimated Share of Search among bed and mattress retailers in New Zealand, from 40% to 36.9%.
- Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | bed and mattress retailers | 1.2K | 1.6% | 6 |
| Nov 2025 | bed and mattress retailers | 1.2K | 1.5% | 6 |
| Dec 2025 | bed and mattress retailers | 1.1K | 1.5% | 6 |
| Jan 2026 | bed and mattress retailers | 1.3K | 1.7% | 6 |
| Feb 2026 | bed and mattress retailers | 900 | 1.5% | 6 |
| Mar 2026 | bed and mattress retailers | 1K | 1.5% | 6 |
| Apr 2026 | bed and mattress retailers | 1.2K | 1.7% | 6 |
| May 2026 | bed and mattress retailers | 1.1K | 1.5% | 6 |
| Jun 2026 | bed and mattress retailers | 1.1K | 1.6% | 6 |
| Jul 2026 | bed and mattress retailers | 1K | 1.4% | 6 |
| Aug 2026 | bed and mattress retailers | 870 | 1.3% | 6 |
| Sep 2026 | bed and mattress retailers | — | — | — |

## How is Emma Sleep measured?

Brandwave collects information about searches that people make online using Emma Sleep’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “emma bed”
- “emma mattress”
- “emma mattress nz”
- “emma original mattress”
- “emma queen mattress”
- “emma sleep”
- “emma sleep mattress”
- “emma sleep nz”
- “emmabeds”
- “emmas beds”
- “emmasleep mattress”

## Which bed and mattress retailers compete with Emma Sleep?

- [Ecosa](/demand/nz/brands/ecosa): Head-to-head: /demand/nz/compare/ecosa-vs-emma-sleep
- [BedsRus](/demand/nz/brands/beds-r-us): Head-to-head: /demand/nz/compare/beds-r-us-vs-emma-sleep
- [Beds4U](/demand/nz/brands/beds4u): Head-to-head: /demand/nz/compare/beds4u-vs-emma-sleep
- [Bedpost](/demand/nz/brands/bedpost): Head-to-head: /demand/nz/compare/bedpost-vs-emma-sleep
- [New Zealand Bed Company](/demand/nz/brands/new-zealand-bed-company): Head-to-head: /demand/nz/compare/emma-sleep-vs-new-zealand-bed-company

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Emma Sleep: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/emma-sleep

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.