--- title: "Emerson's: search popularity and Share of Search in New Zealand" description: "A Dunedin craft beer brand within Lion's brewing portfolio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/emersons" publisher: "Brandwave" --- # Emerson's: search popularity and Share of Search in New Zealand A Dunedin craft beer brand within Lion's brewing portfolio. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Emerson's - **Owned by**: Lion New Zealand - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among craft beer brands**: 22.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | craft beer brands | 2 | 22.2% | 5.4K | - [New Zealand craft beer brands](/demand/nz/categories/nz-craft-beer-brands) ## How has branded search demand for Emerson's changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Emerson's in New Zealand rose from 4.4K to 5.4K. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand increased from 16.9% to 22.2%. - Across the 11 months ending August 2026, Emerson's’ estimated Share of Search among craft beer brands in New Zealand peaked at 31% in June 2026 and was lowest at 16.1% in December 2025. - Across the 11 months ending August 2026, Emerson's rose from 4th to 2nd among craft beer brands in New Zealand. ## How did search popularity change for New Zealand craft beer brands in August 2026? - In August 2026, Panhead overtook Garage Project to take the highest estimated Share of Search among craft beer brands in New Zealand, at 23.7%. - In August 2026, Garage Project gained estimated Share of Search among craft beer brands in New Zealand, from 19.4% to 20.1%. - In August 2026, Emerson's lost estimated Share of Search among craft beer brands in New Zealand, from 26.3% to 22.2%. - In August 2026, Sawmill lost estimated Share of Search among craft beer brands in New Zealand, from 7.3% to 6.3%. - In August 2026, Behemoth Brewing lost estimated Share of Search among craft beer brands in New Zealand, from 7.7% to 6.9%. - Estimated monthly branded searches for Parrotdog in New Zealand fell 30.1% over 11 measured months, from 5.6K to 3.9K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | craft beer brands | 4.4K | 16.9% | 4 | | Nov 2025 | craft beer brands | 5.4K | 18.6% | 3 | | Dec 2025 | craft beer brands | 5.4K | 16.1% | 4 | | Jan 2026 | craft beer brands | 6.6K | 22.1% | 1 | | Feb 2026 | craft beer brands | 6.6K | 27.1% | 1 | | Mar 2026 | craft beer brands | 6.6K | 27.3% | 1 | | Apr 2026 | craft beer brands | 5.4K | 25.9% | 1 | | May 2026 | craft beer brands | 5.4K | 25.3% | 1 | | Jun 2026 | craft beer brands | 6.6K | 31% | 1 | | Jul 2026 | craft beer brands | 5.4K | 26.3% | 1 | | Aug 2026 | craft beer brands | 5.4K | 22.2% | 2 | | Sep 2026 | craft beer brands | — | — | — | ## How is Emerson's measured? Brandwave collects information about searches that people make online using Emerson's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “emerson's brewery” - “emersons beer” - “emersons brewery” - “emersons brewing” ## Which craft beer brands compete with Emerson's? - [Panhead](/demand/nz/brands/panhead): Head-to-head: /demand/nz/compare/emersons-vs-panhead - [Garage Project](/demand/nz/brands/garage-project): Head-to-head: /demand/nz/compare/emersons-vs-garage-project - [Parrotdog](/demand/nz/brands/parrotdog): Head-to-head: /demand/nz/compare/emersons-vs-parrotdog - [Behemoth Brewing](/demand/nz/brands/behemoth-brewing): Head-to-head: /demand/nz/compare/behemoth-brewing-vs-emersons - [Sawmill](/demand/nz/brands/sawmill): Head-to-head: /demand/nz/compare/emersons-vs-sawmill - [Tuatara](/demand/nz/brands/tuatara) - [Liberty Brewing](/demand/nz/brands/liberty-brewing) ## Who owns Emerson's? Emerson's is owned by Lion New Zealand. Brandwave also tracks Panhead and Havana Coffee Works, owned by the same company, in New Zealand. - [Lion New Zealand](/demand/nz/companies/lion-new-zealand): Owns 3 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Emerson's? Emerson's is owned by Lion New Zealand. Brandwave also tracks Panhead and Havana Coffee Works, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Emerson's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/emersons This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/emersons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.