---
title: "Emerre & Hathaway: search popularity and Share of Search in New Zealand"
description: "Emerre & Hathaway provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/emerre-hathaway"
publisher: "Brandwave"
---

# Emerre & Hathaway: search popularity and Share of Search in New Zealand

Emerre & Hathaway provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Emerre & Hathaway
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among gisborne insurance brokers**: 7.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gisborne insurance brokers | 2 | 7.9% | 170 |

- [Gisborne insurance brokers](/demand/nz/categories/nz-gisborne-insurance-brokers)

## How has branded search demand for Emerre & Hathaway changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Emerre & Hathaway in New Zealand fell from 220 to 170.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand decreased from 8.7% to 7.9%.
- Across the 11 months ending August 2026, Emerre & Hathaway’s estimated Share of Search among gisborne insurance brokers in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.9% in August 2026.

## How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

- In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
- In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
- In August 2026, Emerre & Hathaway lost estimated Share of Search among gisborne insurance brokers in New Zealand, from 9.3% to 7.9%.
- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.
- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gisborne insurance brokers | 220 | 8.7% | 2 |
| Nov 2025 | Gisborne insurance brokers | 240 | 10.3% | 2 |
| Dec 2025 | Gisborne insurance brokers | 170 | 9.1% | 2 |
| Jan 2026 | Gisborne insurance brokers | 230 | 10.3% | 2 |
| Feb 2026 | Gisborne insurance brokers | 200 | 9% | 2 |
| Mar 2026 | Gisborne insurance brokers | 230 | 9% | 2 |
| Apr 2026 | Gisborne insurance brokers | 190 | 8.7% | 2 |
| May 2026 | Gisborne insurance brokers | 210 | 9.4% | 2 |
| Jun 2026 | Gisborne insurance brokers | 260 | 11.2% | 2 |
| Jul 2026 | Gisborne insurance brokers | 210 | 9.3% | 2 |
| Aug 2026 | Gisborne insurance brokers | 170 | 7.9% | 2 |
| Sep 2026 | Gisborne insurance brokers | — | — | — |

## How is Emerre & Hathaway measured?

Brandwave collects information about searches that people make online using Emerre & Hathaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “emerre & hathaway”
- “emerre and hathaway”
- “emerre and hathaway gisborne”

## Which gisborne insurance brokers compete with Emerre & Hathaway?

- [Rothbury](/demand/nz/brands/rothbury): Head-to-head: /demand/nz/compare/emerre-hathaway-vs-rothbury
- [Gisborne Financial Services](/demand/nz/brands/gisborne-financial-services): Head-to-head: /demand/nz/compare/emerre-hathaway-vs-gisborne-financial-services
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective): Head-to-head: /demand/nz/compare/emerre-hathaway-vs-the-insurance-collective
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-emerre-hathaway

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Emerre & Hathaway: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/emerre-hathaway

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/emerre-hathaway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.