--- title: "Embra: search popularity in New Zealand" description: "Embra is a restaurant in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/embra" publisher: "Brandwave" --- # Embra: search popularity in New Zealand Embra is a restaurant in Taupō. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Embra - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Taupō restaurants**: 17.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Taupō restaurants | 3 | 17.2% | 1.6K | - [Taupō restaurants](/demand/nz/locations/taupo/restaurants) ## Top Taupō restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Embra appeared in all three answers. Embra is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Embra | 1st | 3 of 3 | 3 of 3 | | Roquette Restaurant & Bar | 2nd | 2 of 3 | 2 of 3 | | The Bistro | 3rd | 2 of 3 | 2 of 3 | | Plateau | 4th | 2 of 3 | 2 of 3 | | Brantry Eatery | 5th | 1 of 3 | 1 of 3 | | The Bistro Taupo | Not ranked | 0 of 3 | 0 of 3 | | Vine Eatery | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Taupō restaurants - Asked ChatGPT "Which restaurant should I go to in Taupō, New Zealand?": 1. Roquette Restaurant & Bar, 2. Plateau, 3. Embra - Asked ChatGPT "What are the best restaurants in Taupō, New Zealand?": 1. Embra, 2. Roquette Restaurant & Bar, 3. The Bistro, 4. Plateau, 5. Brantry Eatery - Asked ChatGPT "What's the best restaurant in Taupō, New Zealand for a nice meal?": 1. Embra, 2. The Bistro Not named in any answer: The Bistro Taupo and Vine Eatery. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Embra changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Embra in New Zealand held steady at 1.6K. - Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand increased from 16.3% to 17.2%. - Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand peaked at 23.2% in December 2025 and was lowest at 15.3% in August 2026. ## How did search popularity change for New Zealand Taupō restaurants in September 2026? - In September 2026, The Bistro gained share of searches among Taupō restaurants in New Zealand, from 11.8% to 14%. - In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%. - In September 2026, Brantry Eatery lost share of searches among Taupō restaurants in New Zealand, from 28.9% to 25.7%. - In September 2026, Plateau lost share of searches among Taupō restaurants in New Zealand, from 20.1% to 18.4%. - Vine Eatery’s share of searches among Taupō restaurants in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.3% in September 2026. - In September 2026, Roquette Restaurant & Bar rose from 6th to 5th among Taupō restaurants in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Taupō restaurants | 1.6K | 16.3% | 3 | | Nov 2025 | Taupō restaurants | 1.9K | 17.1% | 2 | | Dec 2025 | Taupō restaurants | 3.6K | 23.2% | 2 | | Jan 2026 | Taupō restaurants | 2.9K | 17.7% | 2 | | Feb 2026 | Taupō restaurants | 2.4K | 16% | 3 | | Mar 2026 | Taupō restaurants | 2.4K | 18.5% | 2 | | Apr 2026 | Taupō restaurants | 1.9K | 17.2% | 2 | | May 2026 | Taupō restaurants | 1.6K | 17.3% | 3 | | Jun 2026 | Taupō restaurants | 1.3K | 17.4% | 3 | | Jul 2026 | Taupō restaurants | 1.6K | 16.5% | 3 | | Aug 2026 | Taupō restaurants | 1.3K | 15.3% | 3 | | Sep 2026 | Taupō restaurants | 1.6K | 17.2% | 3 | ## How are Embra’s branded searches counted? Brandwave collects information about searches that people make online using Embra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “embra” ## Which Taupō restaurants compete with Embra? - [Brantry Eatery](/demand/nz/brands/brantry-eatery): Head-to-head: /demand/nz/compare/brantry-eatery-vs-embra - [Plateau](/demand/nz/brands/plateau): Head-to-head: /demand/nz/compare/embra-vs-plateau - [The Bistro](/demand/nz/brands/the-bistro): Head-to-head: /demand/nz/compare/embra-vs-the-bistro - [Roquette Restaurant & Bar](/demand/nz/brands/roquette-restaurant-and-bar): Head-to-head: /demand/nz/compare/embra-vs-roquette-restaurant-and-bar - [The Bistro Taupo](/demand/nz/brands/the-bistro-taupo): Head-to-head: /demand/nz/compare/embra-vs-the-bistro-taupo - [Vine Eatery](/demand/nz/brands/vine-eatery) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Embra: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/embra This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/embra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.