---
title: "Elite Fitness: search popularity and Share of Search in New Zealand"
description: "Elite Fitness sells sporting goods in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/elite-fitness"
publisher: "Brandwave"
---

# Elite Fitness: search popularity and Share of Search in New Zealand

Elite Fitness sells sporting goods in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Elite Fitness
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sporting goods retailers**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sporting Goods Retailers | 4 | 1.8% | 6.2K |

- [New Zealand Sporting Goods Retailers](/demand/nz/categories/nz-sporting-goods-retailers)

## How has branded search demand for Elite Fitness changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Elite Fitness in New Zealand held steady, from 6.3K to 6.2K.
- Across the 11 months ending August 2026, Elite Fitness’ estimated Share of Search among sporting goods retailers in New Zealand held steady, from 1.6% to 1.8%.

## How did search popularity change for New Zealand sporting goods retailers in August 2026?

- In August 2026, JD Sports gained estimated Share of Search among sporting goods retailers in New Zealand, from 22.7% to 26.4%.
- In August 2026, Rebel Sport lost estimated Share of Search among sporting goods retailers in New Zealand, from 61.8% to 58.6%.
- In August 2026, Stirling Sports lost estimated Share of Search among sporting goods retailers in New Zealand, from 12.4% to 11.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sporting Goods Retailers | 6.3K | 1.6% | 4 |
| Nov 2025 | Sporting Goods Retailers | 6.3K | 1.3% | 5 |
| Dec 2025 | Sporting Goods Retailers | 5.5K | 0.94% | 5 |
| Jan 2026 | Sporting Goods Retailers | 6.4K | 1.7% | 5 |
| Feb 2026 | Sporting Goods Retailers | 5.2K | 1.6% | 5 |
| Mar 2026 | Sporting Goods Retailers | 5.3K | 1.5% | 5 |
| Apr 2026 | Sporting Goods Retailers | 6.1K | 1.4% | 4 |
| May 2026 | Sporting Goods Retailers | 6.4K | 1.6% | 4 |
| Jun 2026 | Sporting Goods Retailers | 6.2K | 1.8% | 4 |
| Jul 2026 | Sporting Goods Retailers | 6.1K | 1.5% | 4 |
| Aug 2026 | Sporting Goods Retailers | 6.2K | 1.8% | 4 |
| Sep 2026 | Sporting Goods Retailers | — | — | — |

## How is Elite Fitness measured?

Brandwave collects information about searches that people make online using Elite Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “elite fitness”
- “elite fitness gym equipment”
- “elite fitness locations”
- “elite fitness near me”
- “elite fitness nz”
- “elite fitness online”
- “elite fitness shoes”
- “elite fitness store”
- “elitefitness”
- “elitefitness co nz”
- “elitefitness nz”

## Which sporting goods retailers compete with Elite Fitness?

- [Rebel Sport](/demand/nz/brands/rebel-sport): Head-to-head: /demand/nz/compare/elite-fitness-vs-rebel-sport
- [JD Sports](/demand/nz/brands/jd-sports): Head-to-head: /demand/nz/compare/elite-fitness-vs-jd-sports
- [Stirling Sports](/demand/nz/brands/stirling-sports): Head-to-head: /demand/nz/compare/elite-fitness-vs-stirling-sports
- [Smith's Sports Shoes](/demand/nz/brands/smiths-sports-shoes): Head-to-head: /demand/nz/compare/elite-fitness-vs-smiths-sports-shoes

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Elite Fitness: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/elite-fitness

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elite-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.