--- title: "Elgato: search popularity in New Zealand" description: "Elgato offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elgato" publisher: "Brandwave" --- # Elgato: search popularity in New Zealand Elgato offers cameras for video calls and streaming. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elgato - **Owned by**: Corsair - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among microphone brands**: 5.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Microphone brands | 5 | 5.8% | 720 | | Boom arm brands | 3 | 12.5% | 720 | - [Microphone brands](/demand/nz/categories/nz-microphone-brands) - [Boom arm brands](/demand/nz/categories/nz-boom-arm-brands) ## Top microphone brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elgato was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Elgato is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shure | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | RODE | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Audio-Technica | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Sennheiser | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Elgato | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Blue Yeti | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about microphone brands - Asked ChatGPT "Which microphone brand should I buy in New Zealand?": 1. RODE, 2. Shure, 3. Audio-Technica, 4. Sennheiser - Asked ChatGPT "What are the best microphone brands in New Zealand?": 1. Shure, 2. RODE, 3. Sennheiser, 4. Audio-Technica, 5. Elgato - Asked ChatGPT "What's the best microphone brand in New Zealand for podcasting and recording?": 1. Shure, 2. RODE, 3. Audio-Technica, 4. Elgato, 5. Sennheiser - Searched Google, AI Overview "podcast microphone nz": 1. Audio-Technica, 2. RODE, 3. Shure, 4. Elgato Not named in any answer: Blue Yeti. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Elgato changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elgato in New Zealand fell from 880 to 720. - Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand decreased from 7.7% to 5.8%. - Across the 12 months ending September 2026, Elgato’s share of searches among microphone brands in New Zealand peaked at 8.1% in March 2026 and was lowest at 5.3% in July 2026. - Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand decreased from 15.1% to 12.5%. - Across the 12 months ending September 2026, Elgato’s share of searches among boom arm brands in New Zealand peaked at 15.7% in March 2026 and was lowest at 11.5% in December 2025. ## How did search popularity change for New Zealand microphone brands in September 2026? - In September 2026, RODE gained share of searches among microphone brands in New Zealand, from 21.3% to 22.7%. - In September 2026, Blue Yeti gained share of searches among microphone brands in New Zealand, from 9.2% to 9.8%. - In September 2026, Audio-Technica gained share of searches among microphone brands in New Zealand, from 8% to 8.6%. - In September 2026, Sennheiser lost share of searches among microphone brands in New Zealand, from 49.8% to 47.8%. - In September 2026, Elgato lost share of searches among microphone brands in New Zealand, from 6.6% to 5.8%. ## How did search popularity change for New Zealand boom arm brands in September 2026? - In September 2026, HyperX gained share of searches among boom arm brands in New Zealand, from 34.6% to 37.1%. - In September 2026, Elgato lost share of searches among boom arm brands in New Zealand, from 15.1% to 12.5%. - Estimated monthly branded searches for Shure in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Microphone brands | 880 | 7.7% | 5 | | Nov 2025 | Microphone brands | 880 | 7% | 5 | | Dec 2025 | Microphone brands | 720 | 5.7% | 5 | | Jan 2026 | Microphone brands | 720 | 7.1% | 5 | | Feb 2026 | Microphone brands | 720 | 7.7% | 5 | | Mar 2026 | Microphone brands | 880 | 8.1% | 5 | | Apr 2026 | Microphone brands | 720 | 6.7% | 5 | | May 2026 | Microphone brands | 880 | 6.4% | 5 | | Jun 2026 | Microphone brands | 720 | 5.4% | 5 | | Jul 2026 | Microphone brands | 720 | 5.3% | 5 | | Aug 2026 | Microphone brands | 880 | 6.6% | 5 | | Sep 2026 | Microphone brands | 720 | 5.8% | 5 | | Oct 2025 | Boom arm brands | 880 | 15.1% | 3 | | Nov 2025 | Boom arm brands | 880 | 14.6% | 3 | | Dec 2025 | Boom arm brands | 720 | 11.5% | 3 | | Jan 2026 | Boom arm brands | 720 | 12.3% | 3 | | Feb 2026 | Boom arm brands | 720 | 14.2% | 3 | | Mar 2026 | Boom arm brands | 880 | 15.7% | 3 | | Apr 2026 | Boom arm brands | 720 | 13.7% | 3 | | May 2026 | Boom arm brands | 880 | 12.2% | 3 | | Jun 2026 | Boom arm brands | 720 | 12.7% | 3 | | Jul 2026 | Boom arm brands | 720 | 12.1% | 3 | | Aug 2026 | Boom arm brands | 880 | 15.1% | 3 | | Sep 2026 | Boom arm brands | 720 | 12.5% | 3 | ## How are Elgato’s branded searches counted? Brandwave collects information about searches that people make online using Elgato’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elgato” ## Which microphone brands compete with Elgato? - [Sennheiser](/demand/nz/brands/sennheiser): Head-to-head: /demand/nz/compare/elgato-vs-sennheiser - [RODE](/demand/nz/brands/rode): Head-to-head: /demand/nz/compare/elgato-vs-rode - [Blue Yeti](/demand/nz/brands/blue-yeti): Head-to-head: /demand/nz/compare/blue-yeti-vs-elgato - [Audio-Technica](/demand/nz/brands/audio-technica): Head-to-head: /demand/nz/compare/audio-technica-vs-elgato - [Shure](/demand/nz/brands/shure): Head-to-head: /demand/nz/compare/elgato-vs-shure ## Who owns Elgato? Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, in New Zealand. - [Corsair](/demand/nz/companies/corsair): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Elgato? Elgato is owned by Corsair. Brandwave also tracks Corsair, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Elgato: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/elgato This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elgato. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.