--- title: "Elektron: search popularity in New Zealand" description: "A Swedish maker of drum machines and synthesisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elektron" publisher: "Brandwave" --- # Elektron: search popularity in New Zealand A Swedish maker of drum machines and synthesisers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elektron - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among drum machine brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Drum machine brands | 6 | 6.5% | 140 | - [Drum machine brands](/demand/nz/categories/nz-drum-machine-brands) ## Top drum machine brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elektron was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elektron is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Roland | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elektron | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Korg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Arturia | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Alesis | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Akai | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Moog | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Boss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about drum machine brands - Asked ChatGPT "Which drum machine brand should I buy in New Zealand?": 1. Roland, 2. Korg, 3. Elektron, 4. Arturia, 5. Alesis - Asked ChatGPT "What are the best drum machine brands in New Zealand?": 1. Elektron, 2. Roland, 3. Korg, 4. Arturia, 5. Akai - Asked ChatGPT "What's the best drum machine brand in New Zealand for beat making?": 1. Roland, 2. Elektron, 3. Akai, 4. Korg - Searched Google, AI Overview "best drum machine": 1. Roland, 2. Arturia, 3. Alesis - Searched Google, AI Overview "electronic drum machine": 1. Alesis, 2. Roland, 3. Elektron, 4. Arturia, 5. Korg Not named in any answer: Moog and Boss. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Elektron changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elektron in New Zealand held steady at 140. - Across the 12 months ending September 2026, Elektron’s share of searches among drum machine brands in New Zealand peaked at 8.4% in March 2026 and was lowest at 4.7% in December 2025. ## How did search popularity change for New Zealand drum machine brands in September 2026? - In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches. - In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%. - In September 2026, Korg lost share of searches among drum machine brands in New Zealand, from 46.2% to 42.6%. - In September 2026, Alesis lost share of searches among drum machine brands in New Zealand, from 9.4% to 7.4%. - In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%. - Estimated monthly branded searches for Roland in New Zealand fell 54.5% over 12 measured months, from 110 to 50 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Drum machine brands | 140 | 6.2% | 6 | | Nov 2025 | Drum machine brands | 110 | 5.4% | 6 | | Dec 2025 | Drum machine brands | 90 | 4.7% | 6 | | Jan 2026 | Drum machine brands | 110 | 5.6% | 6 | | Feb 2026 | Drum machine brands | 90 | 5.4% | 6 | | Mar 2026 | Drum machine brands | 170 | 8.4% | 6 | | Apr 2026 | Drum machine brands | 170 | 8.3% | 6 | | May 2026 | Drum machine brands | 140 | 6.4% | 6 | | Jun 2026 | Drum machine brands | 140 | 6.7% | 6 | | Jul 2026 | Drum machine brands | 140 | 6.9% | 6 | | Aug 2026 | Drum machine brands | 140 | 6% | 6 | | Sep 2026 | Drum machine brands | 140 | 6.5% | 6 | ## How are Elektron’s branded searches counted? Brandwave collects information about searches that people make online using Elektron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elektron” ## Which drum machine brands compete with Elektron? - [Korg](/demand/nz/brands/korg) - [Moog](/demand/nz/brands/moog) - [Akai](/demand/nz/brands/akai): Head-to-head: /demand/nz/compare/akai-vs-elektron - [Arturia](/demand/nz/brands/arturia): Head-to-head: /demand/nz/compare/arturia-vs-elektron - [Alesis](/demand/nz/brands/alesis): Head-to-head: /demand/nz/compare/alesis-vs-elektron - [Roland](/demand/nz/brands/roland): Head-to-head: /demand/nz/compare/elektron-vs-roland - [Boss](/demand/nz/brands/boss-pedals): Head-to-head: /demand/nz/compare/boss-pedals-vs-elektron ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Elektron: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/elektron This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elektron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.