---
title: "Electrolux: search popularity and Share of Search in New Zealand"
description: "Electrolux makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/electrolux"
publisher: "Brandwave"
---

# Electrolux: search popularity and Share of Search in New Zealand

Electrolux makes home appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Electrolux
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among home appliance brands**: 4.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home appliance brands | 9 | 4.1% | 6.7K |
| Oven and cooktop brands | 6 | 5.9% | 6.7K |
| Vacuum cleaner brands | 5 | 6.3% | 6.7K |
| Washing machine brands | 6 | 5.6% | 6.7K |

- [Home appliance brands](/demand/nz/categories/nz-home-appliance-brands)
- [Oven and cooktop brands](/demand/nz/categories/nz-oven-and-cooktop-brands)
- [Vacuum cleaner brands](/demand/nz/categories/nz-vacuum-brands)
- [Washing machine brands](/demand/nz/categories/nz-washing-machine-brands)

## How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 6.2K to 6.7K.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand held steady, from 4.4% to 4.1%.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among oven and cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.9% in August 2026.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.4% in November 2025.
- Across the 11 months ending August 2026, Electrolux fell from 4th to 5th among vacuum cleaner brands in New Zealand.
- Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 5.2% in May 2026.

## How did search popularity change for New Zealand home appliance brands in August 2026?

- In August 2026, Smeg overtook Samsung to rank 2nd among home appliance brands in New Zealand, at 13.6%.
- In August 2026, Samsung gained estimated Share of Search among home appliance brands in New Zealand, from 12.2% to 12.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among home appliance brands in New Zealand, from 32.9% to 31.1%.
- In August 2026, Bosch lost estimated Share of Search among home appliance brands in New Zealand, from 8.9% to 7.8%.
- Miele’s estimated Share of Search among home appliance brands in New Zealand has lost ground for 3 months in a row, from 9% to 7.9% in August 2026.
- In August 2026, Haier rose from 5th to 4th among home appliance brands in New Zealand.

## How did search popularity change for New Zealand oven and cooktop brands in August 2026?

- In August 2026, Smeg gained estimated Share of Search among oven and cooktop brands in New Zealand, from 15.7% to 19.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among oven and cooktop brands in New Zealand, from 47.6% to 45.3%.
- In August 2026, Bosch lost estimated Share of Search among oven and cooktop brands in New Zealand, from 12.9% to 11.4%.
- Miele’s estimated Share of Search among oven and cooktop brands in New Zealand has lost ground for 3 months in a row, from 13.3% to 11.5% in August 2026.
- In August 2026, Westinghouse rose from 6th to 5th among oven and cooktop brands in New Zealand.
- In August 2026, Electrolux fell from 5th to 6th among oven and cooktop brands in New Zealand.

## How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

- In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.
- In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
- In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.
- In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
- Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
- Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

## How did search popularity change for New Zealand washing machine brands in August 2026?

- In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.
- In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.
- In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.
- In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.
- Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home appliance brands | 6.2K | 4.4% | 9 |
| Nov 2025 | Home appliance brands | 6.8K | 4.4% | 8 |
| Dec 2025 | Home appliance brands | 6.7K | 4.9% | 8 |
| Jan 2026 | Home appliance brands | 7K | 4.9% | 8 |
| Feb 2026 | Home appliance brands | 5.5K | 4.3% | 8 |
| Mar 2026 | Home appliance brands | 6K | 4.1% | 9 |
| Apr 2026 | Home appliance brands | 6.6K | 4.6% | 8 |
| May 2026 | Home appliance brands | 6.6K | 4.1% | 8 |
| Jun 2026 | Home appliance brands | 6.8K | 4.2% | 8 |
| Jul 2026 | Home appliance brands | 7.3K | 4.3% | 8 |
| Aug 2026 | Home appliance brands | 6.7K | 4.1% | 9 |
| Sep 2026 | Home appliance brands | — | — | — |
| Oct 2025 | Oven and cooktop brands | 6.2K | 6.3% | 6 |
| Nov 2025 | Oven and cooktop brands | 6.8K | 6.3% | 5 |
| Dec 2025 | Oven and cooktop brands | 6.7K | 7.3% | 5 |
| Jan 2026 | Oven and cooktop brands | 7K | 7.4% | 5 |
| Feb 2026 | Oven and cooktop brands | 5.5K | 6.5% | 5 |
| Mar 2026 | Oven and cooktop brands | 6K | 6.2% | 6 |
| Apr 2026 | Oven and cooktop brands | 6.6K | 6.9% | 5 |
| May 2026 | Oven and cooktop brands | 6.6K | 6.2% | 5 |
| Jun 2026 | Oven and cooktop brands | 6.8K | 6.3% | 5 |
| Jul 2026 | Oven and cooktop brands | 7.3K | 6.1% | 5 |
| Aug 2026 | Oven and cooktop brands | 6.7K | 5.9% | 6 |
| Sep 2026 | Oven and cooktop brands | — | — | — |
| Oct 2025 | Vacuum cleaner brands | 6.2K | 6.2% | 4 |
| Nov 2025 | Vacuum cleaner brands | 6.8K | 4.4% | 5 |
| Dec 2025 | Vacuum cleaner brands | 6.7K | 5.1% | 5 |
| Jan 2026 | Vacuum cleaner brands | 7K | 7% | 4 |
| Feb 2026 | Vacuum cleaner brands | 5.5K | 6.5% | 4 |
| Mar 2026 | Vacuum cleaner brands | 6K | 6.4% | 4 |
| Apr 2026 | Vacuum cleaner brands | 6.6K | 6.7% | 4 |
| May 2026 | Vacuum cleaner brands | 6.6K | 6.3% | 4 |
| Jun 2026 | Vacuum cleaner brands | 6.8K | 6.7% | 4 |
| Jul 2026 | Vacuum cleaner brands | 7.3K | 6.6% | 5 |
| Aug 2026 | Vacuum cleaner brands | 6.7K | 6.3% | 5 |
| Sep 2026 | Vacuum cleaner brands | — | — | — |
| Oct 2025 | Washing machine brands | 6.2K | 5.7% | 6 |
| Nov 2025 | Washing machine brands | 6.8K | 5.7% | 6 |
| Dec 2025 | Washing machine brands | 6.7K | 6.4% | 6 |
| Jan 2026 | Washing machine brands | 7K | 6.3% | 6 |
| Feb 2026 | Washing machine brands | 5.5K | 5.5% | 6 |
| Mar 2026 | Washing machine brands | 6K | 5.2% | 6 |
| Apr 2026 | Washing machine brands | 6.6K | 5.9% | 6 |
| May 2026 | Washing machine brands | 6.6K | 5.2% | 6 |
| Jun 2026 | Washing machine brands | 6.8K | 5.2% | 6 |
| Jul 2026 | Washing machine brands | 7.3K | 5.7% | 6 |
| Aug 2026 | Washing machine brands | 6.7K | 5.6% | 6 |
| Sep 2026 | Washing machine brands | — | — | — |

## How is Electrolux measured?

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “8kg electrolux washing machine”
- “double electrolux oven”
- “e40 electrolux washing machine”
- “electrolux”
- “electrolux 9kg washing machine”
- “electrolux appliances”
- “electrolux co nz”
- “electrolux cooktop”
- “electrolux dishwasher”
- “electrolux dryer”
- “electrolux ergorapido”
- “electrolux ewf12753”
- “electrolux fridge”
- “electrolux induction”
- “electrolux micro oven”
- “electrolux nz”
- “electrolux online”
- “electrolux oven”
- “electrolux powerforce”
- “electrolux rangehood”
- “electrolux robot vacuum”
- “electrolux silent performer”
- “electrolux stick vacuum”
- “electrolux top loader”
- “electrolux ultimate care 300”
- “electrolux ultimate care 500”
- “electrolux ultimate care 700”
- “electrolux ultrasilencer”
- “electrolux vacuum”
- “electrolux wall oven”
- “electrolux washing”
- “s bag electrolux”

## Which home appliance brands compete with Electrolux?

- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Smeg](/demand/nz/brands/smeg)
- [Samsung](/demand/nz/brands/samsung)
- [Haier](/demand/nz/brands/haier)
- [Miele](/demand/nz/brands/miele): Head-to-head: /demand/nz/compare/electrolux-vs-miele
- [Bosch](/demand/nz/brands/bosch): Head-to-head: /demand/nz/compare/bosch-vs-electrolux
- [LG](/demand/nz/brands/lg): Head-to-head: /demand/nz/compare/electrolux-vs-lg
- [Westinghouse](/demand/nz/brands/westinghouse): Head-to-head: /demand/nz/compare/electrolux-vs-westinghouse
- [Beko](/demand/nz/brands/beko): Head-to-head: /demand/nz/compare/beko-vs-electrolux

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Electrolux: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/electrolux

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.