--- title: "Electro-Harmonix: search popularity in New Zealand" description: "Electro-Harmonix makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/electro-harmonix" publisher: "Brandwave" --- # Electro-Harmonix: search popularity in New Zealand Electro-Harmonix makes guitar effects pedals. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Electro-Harmonix - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among guitar pedal brands**: 67.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Guitar pedal brands | 1 | 67.4% | 890 | - [Guitar pedal brands](/demand/nz/categories/nz-guitar-pedal-brands) ## Top guitar pedal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Electro-Harmonix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Electro-Harmonix is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Boss | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strymon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Electro-Harmonix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | TC Electronic | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | MXR | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | JHS Pedals | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Cunningham Amps | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about guitar pedal brands - Asked ChatGPT "Which guitar pedal brand should I buy in New Zealand?": 1. Boss, 2. MXR, 3. Electro-Harmonix, 4. Strymon, 5. JHS Pedals, 6. Cunningham Amps - Asked ChatGPT "What are the best guitar pedal brands in New Zealand?": 1. Boss, 2. Strymon, 3. Electro-Harmonix, 4. JHS Pedals, 5. MXR, 6. TC Electronic, 7. Cunningham Amps - Asked ChatGPT "What's the best guitar pedal brand in New Zealand for a pedalboard?": 1. Boss, 2. Strymon, 3. JHS Pedals - Searched Google, AI Overview "best guitar pedals": 1. Boss, 2. Electro-Harmonix, 3. Strymon - Searched Google, AI Overview "guitar effects pedals nz": 1. TC Electronic, 2. Boss, 3. Strymon, 4. Electro-Harmonix Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Electro-Harmonix changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Electro-Harmonix in New Zealand rose from 740 to 890. - Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand increased from 57.8% to 67.4%. - Across the 12 months ending September 2026, Electro-Harmonix’s share of searches among guitar pedal brands in New Zealand peaked at 67.4% in September 2026 and was lowest at 53.6% in March 2026. ## How did search popularity change for New Zealand guitar pedal brands in September 2026? - In September 2026, Electro-Harmonix gained share of searches among guitar pedal brands in New Zealand, from 61.7% to 67.4%. - In September 2026, MXR lost share of searches among guitar pedal brands in New Zealand, from 8.3% to 6.1%. - In September 2026, Strymon lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 3.8%. - In September 2026, TC Electronic lost share of searches among guitar pedal brands in New Zealand, from 6.7% to 6.1%. - In September 2026, JHS Pedals lost share of searches among guitar pedal brands in New Zealand, from 5.8% to 5.3%. - Estimated monthly branded searches for Cunningham Amps in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Guitar pedal brands | 740 | 57.8% | 1 | | Nov 2025 | Guitar pedal brands | 740 | 60.2% | 1 | | Dec 2025 | Guitar pedal brands | 740 | 56.1% | 1 | | Jan 2026 | Guitar pedal brands | 740 | 64.3% | 1 | | Feb 2026 | Guitar pedal brands | 610 | 55% | 1 | | Mar 2026 | Guitar pedal brands | 740 | 53.6% | 1 | | Apr 2026 | Guitar pedal brands | 740 | 61.2% | 1 | | May 2026 | Guitar pedal brands | 740 | 56.5% | 1 | | Jun 2026 | Guitar pedal brands | 740 | 60.7% | 1 | | Jul 2026 | Guitar pedal brands | 740 | 60.2% | 1 | | Aug 2026 | Guitar pedal brands | 740 | 61.7% | 1 | | Sep 2026 | Guitar pedal brands | 890 | 67.4% | 1 | ## How are Electro-Harmonix’s branded searches counted? Brandwave collects information about searches that people make online using Electro-Harmonix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “electro harmonix pedal” - “electro-harmonix” - “electroharmonix” ## Which guitar pedal brands compete with Electro-Harmonix? - [Boss](/demand/nz/brands/boss-pedals): Head-to-head: /demand/nz/compare/boss-pedals-vs-electro-harmonix - [MXR](/demand/nz/brands/mxr): Head-to-head: /demand/nz/compare/electro-harmonix-vs-mxr - [TC Electronic](/demand/nz/brands/tc-electronic): Head-to-head: /demand/nz/compare/electro-harmonix-vs-tc-electronic - [JHS Pedals](/demand/nz/brands/jhs-pedals): Head-to-head: /demand/nz/compare/electro-harmonix-vs-jhs-pedals - [Strymon](/demand/nz/brands/strymon): Head-to-head: /demand/nz/compare/electro-harmonix-vs-strymon - [Cunningham Amps](/demand/nz/brands/cunningham-amps) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Electro-Harmonix: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/electro-harmonix This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/electro-harmonix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.