---
title: "Elastoplast: search popularity and Share of Search in New Zealand"
description: "Elastoplast makes first aid products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/elastoplast"
publisher: "Brandwave"
---

# Elastoplast: search popularity and Share of Search in New Zealand

Elastoplast makes first aid products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Elastoplast
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among plaster and first aid brands**: 24.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Plaster and first aid brands | 2 | 24.7% | 1K |

- [Plaster and first aid brands](/demand/nz/categories/nz-first-aid-brands)

## How has branded search demand for Elastoplast changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Elastoplast in New Zealand rose from 750 to 1K.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand increased from 23.7% to 24.7%.
- Across the 11 months ending August 2026, Elastoplast’s estimated Share of Search among plaster and first aid brands in New Zealand peaked at 26.5% in March 2026 and was lowest at 15.7% in December 2025.

## How did search popularity change for New Zealand plaster and first aid brands in August 2026?

- In August 2026, Band-Aid gained estimated Share of Search among plaster and first aid brands in New Zealand, from 67.3% to 68.3%.
- In August 2026, Elastoplast lost estimated Share of Search among plaster and first aid brands in New Zealand, from 25.4% to 24.7%.
- Estimated monthly branded searches for Nexcare in New Zealand rose 31.8% over 11 measured months, from 220 to 290 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Plaster and first aid brands | 750 | 23.7% | 2 |
| Nov 2025 | Plaster and first aid brands | 750 | 19.6% | 2 |
| Dec 2025 | Plaster and first aid brands | 720 | 15.7% | 2 |
| Jan 2026 | Plaster and first aid brands | 810 | 24.4% | 2 |
| Feb 2026 | Plaster and first aid brands | 810 | 24.5% | 2 |
| Mar 2026 | Plaster and first aid brands | 910 | 26.5% | 2 |
| Apr 2026 | Plaster and first aid brands | 810 | 25% | 2 |
| May 2026 | Plaster and first aid brands | 820 | 22% | 2 |
| Jun 2026 | Plaster and first aid brands | 780 | 23.9% | 2 |
| Jul 2026 | Plaster and first aid brands | 910 | 25.4% | 2 |
| Aug 2026 | Plaster and first aid brands | 1K | 24.7% | 2 |
| Sep 2026 | Plaster and first aid brands | — | — | — |

## How is Elastoplast measured?

Brandwave collects information about searches that people make online using Elastoplast’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “elastoplast”
- “elastoplast bandages”
- “elastoplast first aid”
- “elastoplast near me”
- “elastoplast nz”
- “elastoplast scar reducer”
- “elastoplast sensitive”
- “elastoplast sensitive plasters”
- “elastoplast spray plaster”
- “elastoplast tape”
- “elastoplast wound”
- “elastoplast wound healing ointment”
- “elastoplast wound spray”
- “plaster elastoplast”

## Which plaster and first aid brands compete with Elastoplast?

- [Band-Aid](/demand/nz/brands/band-aid): Head-to-head: /demand/nz/compare/band-aid-vs-elastoplast
- [Nexcare](/demand/nz/brands/nexcare): Head-to-head: /demand/nz/compare/elastoplast-vs-nexcare

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Elastoplast: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/elastoplast

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elastoplast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.