--- title: "Elastic: search popularity in New Zealand" description: "Elastic offers enterprise search solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elastic-search" publisher: "Brandwave" --- # Elastic: search popularity in New Zealand Elastic offers enterprise search solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elastic - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among log aggregation brands**: 7.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Log aggregation brands | 5 | 7.6% | 150 | - [Log aggregation brands](/demand/nz/categories/nz-log-aggregation-brands) ## Top log aggregation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elastic was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Elastic is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Grafana | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Elastic | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Datadog | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Splunk | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Better Stack | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | New Relic | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Dynatrace | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about log aggregation brands - Asked ChatGPT "Which log aggregation tool should I use in New Zealand?": 1. Grafana, 2. Datadog, 3. Elastic, 4. Better Stack - Asked ChatGPT "What are the best log aggregation tools in New Zealand?": 1. Datadog, 2. Elastic, 3. Grafana, 4. Splunk, 5. New Relic, 6. Better Stack - Asked ChatGPT "What's the best log aggregation tool in New Zealand for a small dev team?": 1. Grafana, 2. Better Stack - Searched Google, AI Overview "log aggregation tools": 1. Elastic, 2. Grafana, 3. Datadog, 4. Splunk, 5. Better Stack - Searched Google, AI Overview "devops logging tools": 1. Elastic, 2. Grafana, 3. Splunk, 4. Datadog, 5. New Relic Not named in any answer: Dynatrace. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Elastic changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elastic in New Zealand fell from 200 to 150. - Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand decreased from 8.8% to 7.6%. - Across the 12 months ending September 2026, Elastic’s share of searches among log aggregation brands in New Zealand peaked at 8.8% in October 2025 and was lowest at 5.9% in May 2026. ## How did search popularity change for New Zealand log aggregation brands in September 2026? - In September 2026, Dynatrace overtook New Relic to rank 3rd among log aggregation brands in New Zealand, with 13.1% of the searches. - In September 2026, Splunk lost share of searches among log aggregation brands in New Zealand, from 22.6% to 21.7%. - In September 2026, Better Stack lost share of searches among log aggregation brands in New Zealand, from 6.7% to 6.1%. - In September 2026, Datadog lost share of searches among log aggregation brands in New Zealand, from 36.9% to 36.4%. - In September 2026, Grafana lost share of searches among log aggregation brands in New Zealand, from 2.6% to 2%. - Elastic’s share of searches among log aggregation brands in New Zealand has gained ground for 3 months in a row, from 6.4% to 7.6% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Log aggregation brands | 200 | 8.8% | 5 | | Nov 2025 | Log aggregation brands | 170 | 7.3% | 5 | | Dec 2025 | Log aggregation brands | 120 | 7.7% | 5 | | Jan 2026 | Log aggregation brands | 150 | 8.3% | 5 | | Feb 2026 | Log aggregation brands | 130 | 6.3% | 5 | | Mar 2026 | Log aggregation brands | 160 | 6.9% | 6 | | Apr 2026 | Log aggregation brands | 140 | 7.4% | 5 | | May 2026 | Log aggregation brands | 130 | 5.9% | 6 | | Jun 2026 | Log aggregation brands | 130 | 6.4% | 6 | | Jul 2026 | Log aggregation brands | 130 | 6.6% | 6 | | Aug 2026 | Log aggregation brands | 140 | 7.2% | 5 | | Sep 2026 | Log aggregation brands | 150 | 7.6% | 5 | ## How are Elastic’s branded searches counted? Brandwave collects information about searches that people make online using Elastic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elastic stack” - “elk stack” ## Which log aggregation brands compete with Elastic? - [Datadog](/demand/nz/brands/datadog) - [Splunk](/demand/nz/brands/splunk): Head-to-head: /demand/nz/compare/elastic-search-vs-splunk - [Dynatrace](/demand/nz/brands/dynatrace): Head-to-head: /demand/nz/compare/dynatrace-vs-elastic-search - [New Relic](/demand/nz/brands/new-relic): Head-to-head: /demand/nz/compare/elastic-search-vs-new-relic - [Better Stack](/demand/nz/brands/better-stack): Head-to-head: /demand/nz/compare/better-stack-vs-elastic-search - [Grafana](/demand/nz/brands/grafana): Head-to-head: /demand/nz/compare/elastic-search-vs-grafana ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Elastic: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/elastic-search This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elastic-search. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.