--- title: "Elanco: search popularity in New Zealand" description: "Elanco makes animal health products for pets and livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elanco" publisher: "Brandwave" --- # Elanco: search popularity in New Zealand Elanco makes animal health products for pets and livestock. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elanco - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among animal health brands**: 19.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Animal health brands | 3 | 19.4% | 370 | - [Animal health brands](/demand/nz/categories/nz-animal-health-brands) ## Top animal health brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elanco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Elanco is the fifth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zoetis | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | MSD Animal Health | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Virbac | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Boehringer Ingelheim Animal Health | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elanco | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bomac | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jurox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal health brands - Asked ChatGPT "Which animal health brand should I buy in New Zealand?": 1. Virbac, 2. MSD Animal Health - Asked ChatGPT "What are the best animal health brands in New Zealand?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health, 4. Virbac, 5. Elanco - Asked ChatGPT "What's the best animal health brand in New Zealand for veterinary care?": 1. Zoetis, 2. MSD Animal Health, 3. Boehringer Ingelheim Animal Health - Searched Google, AI Overview "veterinary medicine nz": named none of the brands we track - Searched Google, AI Overview "farm animal health": named none of the brands we track Not named in any answer: Bomac and Jurox. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Elanco changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elanco in New Zealand held steady, from 360 to 370. - Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand decreased from 20.5% to 19.4%. - Across the 12 months ending September 2026, Elanco’s share of searches among animal health brands in New Zealand peaked at 21.7% in February 2026 and was lowest at 17.9% in December 2025. ## How did search popularity change for New Zealand animal health brands in September 2026? - In September 2026, Virbac overtook Zoetis to become the leader among animal health brands in New Zealand, with 34.6% of the searches. - In September 2026, Boehringer Ingelheim Animal Health gained share of searches among animal health brands in New Zealand, from 0.53% to 1%. - In September 2026, Jurox gained share of searches among animal health brands in New Zealand, from 1.1% to 1.6%. - In September 2026, Zoetis lost share of searches among animal health brands in New Zealand, from 31.6% to 26.7%. - In September 2026, Elanco lost share of searches among animal health brands in New Zealand, from 20% to 19.4%. - In September 2026, Bomac lost share of searches among animal health brands in New Zealand, from 3.2% to 2.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Animal health brands | 360 | 20.5% | 3 | | Nov 2025 | Animal health brands | 340 | 19.2% | 3 | | Dec 2025 | Animal health brands | 260 | 17.9% | 3 | | Jan 2026 | Animal health brands | 300 | 19.4% | 3 | | Feb 2026 | Animal health brands | 360 | 21.7% | 3 | | Mar 2026 | Animal health brands | 400 | 20.2% | 3 | | Apr 2026 | Animal health brands | 340 | 19.9% | 3 | | May 2026 | Animal health brands | 370 | 19.9% | 3 | | Jun 2026 | Animal health brands | 380 | 19.5% | 3 | | Jul 2026 | Animal health brands | 370 | 19.6% | 3 | | Aug 2026 | Animal health brands | 380 | 20% | 3 | | Sep 2026 | Animal health brands | 370 | 19.4% | 3 | ## How are Elanco’s branded searches counted? Brandwave collects information about searches that people make online using Elanco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “claro elanco” - “elanco” - “elanco animal” - “elanco animal health” - “elanco bayer” - “elanco cattle products” - “elanco dog products” - “elanco flea products” - “elanco interceptor plus” - “elanco pet” - “elanco pet health” - “elanco pet products” - “elanco poultry products” - “elanco products” - “elanco vet” - “elanco veterinary products” - “osurnia by elanco” ## Which animal health brands compete with Elanco? - [Virbac](/demand/nz/brands/virbac): Head-to-head: /demand/nz/compare/elanco-vs-virbac - [Zoetis](/demand/nz/brands/zoetis): Head-to-head: /demand/nz/compare/elanco-vs-zoetis - [MSD Animal Health](/demand/nz/brands/msd-animal-health): Head-to-head: /demand/nz/compare/elanco-vs-msd-animal-health - [Bomac](/demand/nz/brands/bomac): Head-to-head: /demand/nz/compare/bomac-vs-elanco - [Jurox](/demand/nz/brands/jurox): Head-to-head: /demand/nz/compare/elanco-vs-jurox - [Boehringer Ingelheim Animal Health](/demand/nz/brands/boehringer-ingelheim-animal-health) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Elanco: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/elanco This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elanco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.