--- title: "How popular is Elan Insurance Brokers? Searches and AI answers in New Zealand" description: "An Auckland insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elan-insurance-brokers" publisher: "Brandwave" --- # How popular is Elan Insurance Brokers? Searches and AI answers in New Zealand An Auckland insurance broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elan Insurance Brokers - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Auckland insurance brokers**: 1.2% ## Where does Elan Insurance Brokers compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland insurance brokers | 9 | 1.2% | 40 | - [Auckland insurance brokers](/demand/nz/locations/auckland/insurance-brokers) ## Top Auckland insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Elan Insurance Brokers was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Elan Insurance Brokers is the fourth most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Marble Insurance | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Rothbury | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Blanket Insurance | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Elan Insurance Brokers | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | PIC Insurance Brokers | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Gallagher Insurance | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ICIB BROKERWEB | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | PSC Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Primesure Insurance Brokers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Frank Risk Management | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Auckland insurance brokers - Asked ChatGPT "Which insurance broker should I hire in Auckland, New Zealand?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers, 5. PIC Insurance Brokers - Asked ChatGPT "What are the best insurance brokers in Auckland, New Zealand?": 1. Rothbury, 2. Marble Insurance, 3. Blanket Insurance, 4. PIC Insurance Brokers, 5. Elan Insurance Brokers - Asked ChatGPT "What's the best insurance broker in Auckland, New Zealand for insurance cover?": 1. Marble Insurance, 2. Rothbury, 3. Blanket Insurance, 4. Elan Insurance Brokers - Searched Google, AI Overview "business insurance auckland": named none of the brands we track Not named in any answer: Gallagher Insurance, ICIB BROKERWEB, PSC Insurance Brokers, Primesure Insurance Brokers and Frank Risk Management. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Elan Insurance Brokers changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Elan Insurance Brokers in New Zealand fell from 60 to 40. - Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand decreased from 1.9% to 1.2%. - Across the 12 months ending October 2026, Elan Insurance Brokers’ share of searches among Auckland insurance brokers in New Zealand peaked at 4.7% in February 2026 and was lowest at 1.1% in January 2026. ## How did search popularity change for New Zealand Auckland insurance brokers in October 2026? - In October 2026, Blanket Insurance overtook ICIB BROKERWEB to rank 4th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, Marble Insurance overtook ICIB BROKERWEB to rank 5th among Auckland insurance brokers in New Zealand, with 9.8% of the searches. - In October 2026, PIC Insurance Brokers overtook Rothbury to rank 2nd among Auckland insurance brokers in New Zealand, with 18% of the searches. - In October 2026, ICIB BROKERWEB lost share of searches among Auckland insurance brokers in New Zealand, from 9.5% to 7.3%. - In October 2026, Gallagher Insurance lost share of searches among Auckland insurance brokers in New Zealand, from 32% to 29.9%. - In October 2026, Rothbury lost share of searches among Auckland insurance brokers in New Zealand, from 20.1% to 18%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Auckland insurance brokers | 60 | 1.9% | 9 | | Dec 2025 | Auckland insurance brokers | 40 | 1.8% | 9 | | Jan 2026 | Auckland insurance brokers | 30 | 1.1% | 9 | | Feb 2026 | Auckland insurance brokers | 150 | 4.7% | 7 | | Mar 2026 | Auckland insurance brokers | 160 | 4.5% | 7 | | Apr 2026 | Auckland insurance brokers | 60 | 1.9% | 9 | | May 2026 | Auckland insurance brokers | 50 | 1.5% | 8 | | Jun 2026 | Auckland insurance brokers | 50 | 1.6% | 9 | | Jul 2026 | Auckland insurance brokers | 40 | 1.3% | 9 | | Aug 2026 | Auckland insurance brokers | 40 | 1.3% | 10 | | Sep 2026 | Auckland insurance brokers | 50 | 1.7% | 9 | | Oct 2026 | Auckland insurance brokers | 40 | 1.2% | 9 | ## How are Elan Insurance Brokers’ branded searches counted? Brandwave collects information about searches that people make online using Elan Insurance Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elan insurance” - “elan insurance brokers” ## Which Auckland insurance brokers compete with Elan Insurance Brokers? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance) - [PIC Insurance Brokers](/demand/nz/brands/pic-insurance-brokers) - [Rothbury](/demand/nz/brands/rothbury) - [Blanket Insurance](/demand/nz/brands/blanket-insurance) - [Marble Insurance](/demand/nz/brands/marble-insurance): Head-to-head: /demand/nz/compare/elan-insurance-brokers-vs-marble-insurance - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/elan-insurance-brokers-vs-icib-brokerweb - [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers): Head-to-head: /demand/nz/compare/elan-insurance-brokers-vs-psc-insurance-brokers - [Primesure Insurance Brokers](/demand/nz/brands/primesure-insurance-brokers): Head-to-head: /demand/nz/compare/elan-insurance-brokers-vs-primesure-insurance-brokers - [Frank Risk Management](/demand/nz/brands/frank-risk-management): Head-to-head: /demand/nz/compare/elan-insurance-brokers-vs-frank-risk-management ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Elan Insurance Brokers? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/elan-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elan-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.