--- title: "Elai: search popularity in New Zealand" description: "Elai is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/elai" publisher: "Brandwave" --- # Elai: search popularity in New Zealand Elai is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Elai - **Owned by**: Panopto - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among AI avatar video platforms**: 0.15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | AI avatar video platforms | 5 | 0.15% | 10 | - [AI avatar video platforms](/demand/nz/categories/nz-ai-avatar-video-platforms) ## Top AI avatar video platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Elai did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HeyGen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Synthesia | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | D-ID | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Colossyan | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Elai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about AI avatar video platforms - Asked ChatGPT "Which AI avatar video platform should I use in New Zealand?": 1. HeyGen, 2. Synthesia, 3. D-ID - Asked ChatGPT "What are the best AI avatar video platforms in New Zealand?": 1. HeyGen, 2. Synthesia, 3. Colossyan, 4. D-ID - Asked ChatGPT "What's the best AI avatar video platform in New Zealand for marketing videos?": 1. HeyGen, 2. Synthesia, 3. Colossyan - Searched Google, AI Overview "best ai video avatar": 1. HeyGen, 2. Synthesia, 3. D-ID - Searched Google, AI Overview "avatar video maker": 1. HeyGen Not named in any answer: Elai. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Elai changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Elai in New Zealand fell from 40 to 10. - Across the 12 months ending September 2026, Elai fell from 4th to 5th among AI avatar video platforms in New Zealand. ## How did search popularity change for New Zealand AI avatar video platforms in September 2026? - In September 2026, D-ID gained share of searches among AI avatar video platforms in New Zealand, from 26.1% to 35.3%. - In September 2026, HeyGen lost share of searches among AI avatar video platforms in New Zealand, from 60.4% to 53%. - In September 2026, Synthesia lost share of searches among AI avatar video platforms in New Zealand, from 12.9% to 11.3%. - Estimated monthly branded searches for Elai in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026. - Estimated monthly branded searches for Colossyan in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | AI avatar video platforms | 40 | 0.53% | 4 | | Nov 2025 | AI avatar video platforms | 30 | 0.4% | 4 | | Dec 2025 | AI avatar video platforms | 10 | 0.17% | 5 | | Jan 2026 | AI avatar video platforms | 10 | 0.15% | 5 | | Feb 2026 | AI avatar video platforms | 30 | 0.45% | 5 | | Mar 2026 | AI avatar video platforms | 10 | 0.12% | 5 | | Apr 2026 | AI avatar video platforms | 10 | 0.13% | 5 | | May 2026 | AI avatar video platforms | 10 | 0.13% | 5 | | Jun 2026 | AI avatar video platforms | 10 | 0.13% | 5 | | Jul 2026 | AI avatar video platforms | 20 | 0.32% | 5 | | Aug 2026 | AI avatar video platforms | 10 | 0.14% | 5 | | Sep 2026 | AI avatar video platforms | 10 | 0.15% | 5 | ## How are Elai’s branded searches counted? Brandwave collects information about searches that people make online using Elai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “elai” - “elai ai” ## Which AI avatar video platforms compete with Elai? - [HeyGen](/demand/nz/brands/heygen): Head-to-head: /demand/nz/compare/elai-vs-heygen - [D-ID](/demand/nz/brands/d-id): Head-to-head: /demand/nz/compare/d-id-vs-elai - [Synthesia](/demand/nz/brands/synthesia): Head-to-head: /demand/nz/compare/elai-vs-synthesia - [Colossyan](/demand/nz/brands/colossyan): Head-to-head: /demand/nz/compare/colossyan-vs-elai ## Who owns Elai? Elai is owned by Panopto. Brandwave does not track any other brands owned by Panopto. - [Panopto](/demand/nz/companies/panopto): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Elai? Elai is owned by Panopto. Brandwave does not track any other brands owned by Panopto. ## Cite this page Brandwave. "Elai: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/elai This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/elai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.