---
title: "EIT: search popularity and Share of Search in New Zealand"
description: "EIT is a polytechnic offering vocational and applied study in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/eit"
publisher: "Brandwave"
---

# EIT: search popularity and Share of Search in New Zealand

EIT is a polytechnic offering vocational and applied study in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EIT
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among polytechnics**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Polytechnics | 12 | 2.5% | 3.9K |

- [Polytechnics](/demand/nz/categories/nz-polytechnics)

## How has branded search demand for EIT changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EIT in New Zealand held steady, from 4K to 3.9K.
- Across the 11 months ending August 2026, EIT rose from 13th to 12th among polytechnics in New Zealand.

## How did search popularity change for New Zealand polytechnics in August 2026?

- In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%.
- In August 2026, Unitec lost estimated Share of Search among polytechnics in New Zealand, from 14.6% to 12.4%.
- In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%.
- UCOL’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 3.4% to 4% in August 2026.
- WelTec’s estimated Share of Search among polytechnics in New Zealand has gained ground for 3 months in a row, from 2% to 2.5% in August 2026.
- Wintec’s estimated Share of Search among polytechnics in New Zealand has lost ground for 3 months in a row, from 10.2% to 8.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Polytechnics | 4K | 2.6% | 13 |
| Nov 2025 | Polytechnics | 3.2K | 2.3% | 12 |
| Dec 2025 | Polytechnics | 2.6K | 2.7% | 11 |
| Jan 2026 | Polytechnics | 4K | 3% | 10 |
| Feb 2026 | Polytechnics | 4.8K | 2.8% | 12 |
| Mar 2026 | Polytechnics | 3.9K | 2.3% | 13 |
| Apr 2026 | Polytechnics | 3.2K | 2.4% | 11 |
| May 2026 | Polytechnics | 4K | 2.6% | 11 |
| Jun 2026 | Polytechnics | 3.3K | 2.2% | 13 |
| Jul 2026 | Polytechnics | 4K | 2.6% | 11 |
| Aug 2026 | Polytechnics | 3.9K | 2.5% | 12 |
| Sep 2026 | Polytechnics | — | — | — |

## How is EIT measured?

Brandwave collects information about searches that people make online using EIT’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eit courses”
- “eit courses napier”
- “eit hawkes bay campus”
- “eit nz”
- “eit study”

## Which polytechnics compete with EIT?

- [Open Polytechnic](/demand/nz/brands/open-polytechnic)
- [Unitec](/demand/nz/brands/unitec)
- [Otago Polytechnic](/demand/nz/brands/otago-polytechnic)
- [Wintec](/demand/nz/brands/wintec)
- [Ara Institute of Canterbury](/demand/nz/brands/ara-institute-of-canterbury)
- [Toi Ohomai](/demand/nz/brands/toi-ohomai)
- [Whitireia](/demand/nz/brands/whitireia)
- [UCOL](/demand/nz/brands/ucol)
- [Manukau Institute of Technology](/demand/nz/brands/manukau-institute-of-technology): Head-to-head: /demand/nz/compare/eit-vs-manukau-institute-of-technology
- [SIT](/demand/nz/brands/sit): Head-to-head: /demand/nz/compare/eit-vs-sit
- [NMIT](/demand/nz/brands/nmit): Head-to-head: /demand/nz/compare/eit-vs-nmit
- [WelTec](/demand/nz/brands/weltec): Head-to-head: /demand/nz/compare/eit-vs-weltec
- [NorthTec](/demand/nz/brands/northtec): Head-to-head: /demand/nz/compare/eit-vs-northtec

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EIT: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/eit

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eit. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.