--- title: "eero: search popularity and Share of Search in New Zealand" description: "eero offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/eero" publisher: "Brandwave" --- # eero: search popularity and Share of Search in New Zealand eero offers wireless networking equipment for the home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: eero - **Owned by**: Amazon - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among Wi-Fi router brands**: 11.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wi-Fi router brands | 3 | 11.3% | 3.3K | - [Wi-Fi router brands](/demand/nz/categories/nz-wifi-router-brands) ## How has branded search demand for eero changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for eero in New Zealand rose from 2.7K to 3.3K. - Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand increased from 10.2% to 11.3%. - Across the 11 months ending August 2026, eero’s estimated Share of Search among Wi-Fi router brands in New Zealand peaked at 13.2% in July 2026 and was lowest at 9.7% in November 2025. - Across the 11 months ending August 2026, eero rose from 4th to 3rd among Wi-Fi router brands in New Zealand. ## How did search popularity change for New Zealand Wi-Fi router brands in August 2026? - In August 2026, ASUS overtook TP-Link to take the highest estimated Share of Search among Wi-Fi router brands in New Zealand, at 40.1%. - In August 2026, eero lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 13.2% to 11.3%. - In August 2026, TP-Link lost estimated Share of Search among Wi-Fi router brands in New Zealand, from 38.6% to 38%. - Estimated monthly branded searches for Linksys in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026. - Estimated monthly branded searches for NETGEAR in New Zealand fell 23.8% over 11 measured months, from 3.4K to 2.6K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wi-Fi router brands | 2.7K | 10.2% | 4 | | Nov 2025 | Wi-Fi router brands | 2.7K | 9.7% | 4 | | Dec 2025 | Wi-Fi router brands | 2.7K | 10% | 4 | | Jan 2026 | Wi-Fi router brands | 3.1K | 10.8% | 4 | | Feb 2026 | Wi-Fi router brands | 2.8K | 10.1% | 4 | | Mar 2026 | Wi-Fi router brands | 2.9K | 9.8% | 3 | | Apr 2026 | Wi-Fi router brands | 3K | 10.9% | 4 | | May 2026 | Wi-Fi router brands | 3.2K | 10.9% | 3 | | Jun 2026 | Wi-Fi router brands | 3.7K | 12.3% | 3 | | Jul 2026 | Wi-Fi router brands | 4K | 13.2% | 3 | | Aug 2026 | Wi-Fi router brands | 3.3K | 11.3% | 3 | | Sep 2026 | Wi-Fi router brands | — | — | — | ## How is eero measured? Brandwave collects information about searches that people make online using eero’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “eero” - “eero 6” - “eero 6 extender” - “eero 6 router” - “eero 6plus” - “eero 7” - “eero com” - “eero extender” - “eero mesh” - “eero mesh wifi” - “eero mesh wifi system” - “eero modem” - “eero near me” - “eero nz” - “eero online” - “eero pro 7” - “eero router” - “eero wifi” - “eero wifi box” - “eero wifi extender” ## Which Wi-Fi router brands compete with eero? - [ASUS](/demand/nz/brands/asus): Head-to-head: /demand/nz/compare/asus-vs-eero - [TP-Link](/demand/nz/brands/tp-link): Head-to-head: /demand/nz/compare/eero-vs-tp-link - [NETGEAR](/demand/nz/brands/netgear): Head-to-head: /demand/nz/compare/eero-vs-netgear - [Google Nest Wifi](/demand/nz/brands/google-nest-wifi): Head-to-head: /demand/nz/compare/eero-vs-google-nest-wifi - [Linksys](/demand/nz/brands/linksys): Head-to-head: /demand/nz/compare/eero-vs-linksys ## Who owns eero? eero is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, Kindle and Ring, owned by the same company, in New Zealand. - [Amazon](/demand/nz/companies/amazon): Owns 14 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns eero? eero is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, Kindle and Ring, owned by the same company, in New Zealand. ## Cite this page Brandwave. "eero: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/eero This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.