---
title: "Edwards & Co: search popularity in New Zealand"
description: "Edwards & Co makes prams, cots and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/edwards-and-co"
publisher: "Brandwave"
---

# Edwards & Co: search popularity in New Zealand

Edwards & Co makes prams, cots and baby gear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Edwards & Co
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among baby high chair brands**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby high chair brands | 2 | 13.4% | 3.9K |
| Change table brands | 2 | 14.8% | 3.9K |
| Pram and stroller brands | 2 | 21.4% | 3.9K |
| Baby bassinet brands | 1 | 35.2% | 3.9K |
| Baby travel cot brands | 1 | 76.1% | 3.9K |

- [Baby high chair brands](/demand/nz/categories/nz-baby-high-chair-brands)
- [Change table brands](/demand/nz/categories/nz-baby-change-table-brands)
- [Pram and stroller brands](/demand/nz/categories/nz-pram-and-stroller-brands)
- [Baby bassinet brands](/demand/nz/categories/nz-baby-bassinet-brands)
- [Baby travel cot brands](/demand/nz/categories/nz-baby-travel-cot-brands)

## Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Edwards & Co did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mocka | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| Stokke | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Edwards & Co | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Phil & Teds | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about baby high chair brands

- Asked ChatGPT "Which baby high chair brand should I buy in New Zealand?": 1. Stokke
- Asked ChatGPT "What are the best baby high chair brands in New Zealand?": 1. Stokke, 2. Mocka
- Asked ChatGPT "What's the best baby high chair brand in New Zealand for a feeding seat?": 1. Stokke
- Searched Google, AI Overview "high chair for baby": 1. Mocka, 2. Stokke

Not named in any answer: Edwards & Co and Phil & Teds.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Edwards & Co changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Edwards & Co in New Zealand fell from 5.7K to 3.9K.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand decreased from 15.7% to 13.4%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby high chair brands in New Zealand peaked at 18.7% in February 2026 and was lowest at 13.4% in September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand decreased from 17.2% to 14.8%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among change table brands in New Zealand peaked at 20.6% in February 2026 and was lowest at 14.8% in September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand decreased from 27.4% to 21.4%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among pram and stroller brands in New Zealand peaked at 30% in June 2026 and was lowest at 21.4% in September 2026.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby bassinet brands in New Zealand decreased from 49.9% to 35.2%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand decreased from 81.5% to 76.1%.
- Across the 12 months ending September 2026, Edwards & Co’s share of searches among baby travel cot brands in New Zealand peaked at 83.4% in February 2026 and was lowest at 76.1% in September 2026.

## How did search popularity change for New Zealand baby high chair brands in September 2026?

- In September 2026, Mocka gained share of searches among baby high chair brands in New Zealand, from 70.1% to 76.1%.
- In September 2026, Edwards & Co lost share of searches among baby high chair brands in New Zealand, from 18.3% to 13.4%.
- In September 2026, Stokke lost share of searches among baby high chair brands in New Zealand, from 9.7% to 8.5%.
- Estimated monthly branded searches for Phil & Teds in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

## How did search popularity change for New Zealand change table brands in September 2026?

- In September 2026, Mocka gained share of searches among change table brands in New Zealand, from 78.2% to 83.7%.
- In September 2026, Edwards & Co lost share of searches among change table brands in New Zealand, from 20.4% to 14.8%.
- Estimated monthly branded searches for IKEA in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.
- Estimated monthly branded searches for 4baby in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
- Estimated monthly branded searches for Boori in New Zealand fell 12% over 12 measured months, from 250 to 220 in September 2026.

## How did search popularity change for New Zealand pram and stroller brands in September 2026?

- In September 2026, Baby Jogger overtook Cybex and 2 others to rank 5th among pram and stroller brands in New Zealand, with 4.8% of the searches.
- In September 2026, Mountain Buggy gained share of searches among pram and stroller brands in New Zealand, from 34.1% to 36.7%.
- In September 2026, Bugaboo gained share of searches among pram and stroller brands in New Zealand, from 15.2% to 16.2%.
- In September 2026, Edwards & Co lost share of searches among pram and stroller brands in New Zealand, from 28.7% to 21.4%.
- UPPAbaby’s share of searches among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 7% to 8.6% in September 2026.
- Estimated monthly branded searches for Joolz in New Zealand rose 11.5% over 12 measured months, from 260 to 290 in September 2026.

## How did search popularity change for New Zealand baby bassinet brands in September 2026?

- In September 2026, BabyBjörn overtook Phil & Teds to rank 4th among baby bassinet brands in New Zealand, with 5.7% of the searches.
- In September 2026, Maxi-Cosi gained share of searches among baby bassinet brands in New Zealand, from 30.6% to 35.2%.
- In September 2026, Nuna gained share of searches among baby bassinet brands in New Zealand, from 12.6% to 17.1%.
- In September 2026, Phil & Teds gained share of searches among baby bassinet brands in New Zealand, from 4.6% to 5.3%.
- In September 2026, Edwards & Co lost share of searches among baby bassinet brands in New Zealand, from 45.6% to 35.2%.
- Estimated monthly branded searches for BabyRest in New Zealand rose 100% over 12 measured months, from 70 to 140 in September 2026.

## How did search popularity change for New Zealand baby travel cot brands in September 2026?

- In September 2026, BabyBjörn overtook Phil & Teds to rank 2nd among baby travel cot brands in New Zealand, with 12.4% of the searches.
- In September 2026, Phil & Teds gained share of searches among baby travel cot brands in New Zealand, from 8.5% to 11.5%.
- In September 2026, Edwards & Co lost share of searches among baby travel cot brands in New Zealand, from 83.2% to 76.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby high chair brands | 5.7K | 15.7% | 2 |
| Nov 2025 | Baby high chair brands | 5.9K | 13.5% | 2 |
| Dec 2025 | Baby high chair brands | 4.7K | 15.9% | 2 |
| Jan 2026 | Baby high chair brands | 5.9K | 16.2% | 2 |
| Feb 2026 | Baby high chair brands | 4.8K | 18.7% | 2 |
| Mar 2026 | Baby high chair brands | 5.8K | 18.6% | 2 |
| Apr 2026 | Baby high chair brands | 4.7K | 15.8% | 2 |
| May 2026 | Baby high chair brands | 4.8K | 13.7% | 2 |
| Jun 2026 | Baby high chair brands | 5.8K | 16.1% | 2 |
| Jul 2026 | Baby high chair brands | 4.8K | 15.4% | 2 |
| Aug 2026 | Baby high chair brands | 5.8K | 18.3% | 2 |
| Sep 2026 | Baby high chair brands | 3.9K | 13.4% | 2 |
| Oct 2025 | Change table brands | 5.7K | 17.2% | 2 |
| Nov 2025 | Change table brands | 5.9K | 15% | 2 |
| Dec 2025 | Change table brands | 4.7K | 17.3% | 2 |
| Jan 2026 | Change table brands | 5.9K | 17.6% | 2 |
| Feb 2026 | Change table brands | 4.8K | 20.6% | 2 |
| Mar 2026 | Change table brands | 5.8K | 20.4% | 2 |
| Apr 2026 | Change table brands | 4.7K | 17.3% | 2 |
| May 2026 | Change table brands | 4.8K | 14.8% | 2 |
| Jun 2026 | Change table brands | 5.8K | 17.4% | 2 |
| Jul 2026 | Change table brands | 4.8K | 17.3% | 2 |
| Aug 2026 | Change table brands | 5.8K | 20.4% | 2 |
| Sep 2026 | Change table brands | 3.9K | 14.8% | 2 |
| Oct 2025 | Pram and stroller brands | 5.7K | 27.4% | 2 |
| Nov 2025 | Pram and stroller brands | 5.9K | 26.7% | 2 |
| Dec 2025 | Pram and stroller brands | 4.7K | 28.6% | 2 |
| Jan 2026 | Pram and stroller brands | 5.9K | 26.7% | 2 |
| Feb 2026 | Pram and stroller brands | 4.8K | 27.8% | 2 |
| Mar 2026 | Pram and stroller brands | 5.8K | 28.5% | 2 |
| Apr 2026 | Pram and stroller brands | 4.7K | 26.5% | 2 |
| May 2026 | Pram and stroller brands | 4.8K | 26.2% | 2 |
| Jun 2026 | Pram and stroller brands | 5.8K | 30% | 2 |
| Jul 2026 | Pram and stroller brands | 4.8K | 26% | 2 |
| Aug 2026 | Pram and stroller brands | 5.8K | 28.7% | 2 |
| Sep 2026 | Pram and stroller brands | 3.9K | 21.4% | 2 |
| Oct 2025 | Baby bassinet brands | 5.7K | 49.9% | 1 |
| Nov 2025 | Baby bassinet brands | 5.9K | 49.2% | 1 |
| Dec 2025 | Baby bassinet brands | 4.7K | 48.5% | 1 |
| Jan 2026 | Baby bassinet brands | 5.9K | 49.8% | 1 |
| Feb 2026 | Baby bassinet brands | 4.8K | 46.1% | 1 |
| Mar 2026 | Baby bassinet brands | 5.8K | 47% | 1 |
| Apr 2026 | Baby bassinet brands | 4.7K | 45.3% | 1 |
| May 2026 | Baby bassinet brands | 4.8K | 44.2% | 1 |
| Jun 2026 | Baby bassinet brands | 5.8K | 48.5% | 1 |
| Jul 2026 | Baby bassinet brands | 4.8K | 42.7% | 1 |
| Aug 2026 | Baby bassinet brands | 5.8K | 45.6% | 1 |
| Sep 2026 | Baby bassinet brands | 3.9K | 35.2% | 1 |
| Oct 2025 | Baby travel cot brands | 5.7K | 81.5% | 1 |
| Nov 2025 | Baby travel cot brands | 5.9K | 82.5% | 1 |
| Dec 2025 | Baby travel cot brands | 4.7K | 82.2% | 1 |
| Jan 2026 | Baby travel cot brands | 5.9K | 82.4% | 1 |
| Feb 2026 | Baby travel cot brands | 4.8K | 83.4% | 1 |
| Mar 2026 | Baby travel cot brands | 5.8K | 82.8% | 1 |
| Apr 2026 | Baby travel cot brands | 4.7K | 82.5% | 1 |
| May 2026 | Baby travel cot brands | 4.8K | 81.3% | 1 |
| Jun 2026 | Baby travel cot brands | 5.8K | 83.3% | 1 |
| Jul 2026 | Baby travel cot brands | 4.8K | 79% | 1 |
| Aug 2026 | Baby travel cot brands | 5.8K | 83.2% | 1 |
| Sep 2026 | Baby travel cot brands | 3.9K | 76.1% | 1 |

## How are Edwards & Co’s branded searches counted?

Brandwave collects information about searches that people make online using Edwards & Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “edwards and co”
- “edwards co”

## Which baby high chair brands compete with Edwards & Co?

- [Mocka](/demand/nz/brands/mocka): Head-to-head: /demand/nz/compare/edwards-and-co-vs-mocka
- [Stokke](/demand/nz/brands/stokke): Head-to-head: /demand/nz/compare/edwards-and-co-vs-stokke
- [Phil & Teds](/demand/nz/brands/phil-and-teds): Head-to-head: /demand/nz/compare/edwards-and-co-vs-phil-and-teds

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Edwards & Co: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/edwards-and-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/edwards-and-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.