---
title: "Edmonds: search popularity and Share of Search in New Zealand"
description: "Edmonds makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/edmonds"
publisher: "Brandwave"
---

# Edmonds: search popularity and Share of Search in New Zealand

Edmonds makes baking products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Edmonds
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baking brands**: 13%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baking brands | 4 | 13% | 1.9K |

- [Baking brands](/demand/nz/categories/nz-baking-brands)

## How has branded search demand for Edmonds changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Edmonds in New Zealand rose from 1.6K to 1.9K.
- Across the 11 months ending August 2026, Edmonds’ estimated Share of Search among baking brands in New Zealand decreased from 14.7% to 13%.
- Across the 11 months ending August 2026, Edmonds’ estimated Share of Search among baking brands in New Zealand peaked at 17.3% in November 2025 and was lowest at 12.5% in July 2026.

## How did search popularity change for New Zealand baking brands in August 2026?

- In August 2026, Betty Crocker gained estimated Share of Search among baking brands in New Zealand, from 28.4% to 31.3%.
- In August 2026, Champion gained estimated Share of Search among baking brands in New Zealand, from 15.9% to 16.8%.
- In August 2026, Chelsea lost estimated Share of Search among baking brands in New Zealand, from 43.2% to 38.9%.
- Estimated monthly branded searches for Edmonds in New Zealand rose 18% over 11 measured months, from 1.6K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baking brands | 1.6K | 14.7% | 4 |
| Nov 2025 | Baking brands | 1.7K | 17.3% | 3 |
| Dec 2025 | Baking brands | 1.6K | 15% | 4 |
| Jan 2026 | Baking brands | 1.6K | 15% | 4 |
| Feb 2026 | Baking brands | 1.5K | 16.1% | 3 |
| Mar 2026 | Baking brands | 1.9K | 16% | 4 |
| Apr 2026 | Baking brands | 2.1K | 17.1% | 4 |
| May 2026 | Baking brands | 2.2K | 15.9% | 4 |
| Jun 2026 | Baking brands | 1.7K | 13% | 4 |
| Jul 2026 | Baking brands | 1.7K | 12.5% | 4 |
| Aug 2026 | Baking brands | 1.9K | 13% | 4 |
| Sep 2026 | Baking brands | — | — | — |

## How is Edmonds measured?

Brandwave collects information about searches that people make online using Edmonds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “edmonds”
- “edmonds baking”
- “edmonds flour”
- “edmonds near me”
- “edmonds nz”
- “edmonds online”
- “edmonds recipe”
- “edmondscooking co nz”

## Which baking brands compete with Edmonds?

- [Chelsea](/demand/nz/brands/chelsea): Head-to-head: /demand/nz/compare/chelsea-vs-edmonds
- [Betty Crocker](/demand/nz/brands/betty-crocker): Head-to-head: /demand/nz/compare/betty-crocker-vs-edmonds
- [Champion](/demand/nz/brands/champion): Head-to-head: /demand/nz/compare/champion-vs-edmonds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Edmonds: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/edmonds

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/edmonds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.