---
title: "Ede Insurance Group: search popularity and Share of Search in New Zealand"
description: "Ede Insurance Group provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ede-insurance-group"
publisher: "Brandwave"
---

# Ede Insurance Group: search popularity and Share of Search in New Zealand

Ede Insurance Group provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ede Insurance Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among taupo insurance brokers**: 0.07%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Taupo insurance brokers | 3 | 0.07% | 10 |

- [Taupo insurance brokers](/demand/nz/categories/nz-taupo-insurance-brokers)

## How has branded search demand for Ede Insurance Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ede Insurance Group in New Zealand held steady, from 0 to 10.
- Across the 11 months ending August 2026, Ede Insurance Group rose from 4th to 3rd among taupo insurance brokers in New Zealand.

## How did search popularity change for New Zealand taupo insurance brokers in August 2026?

- Estimated monthly branded searches for ABC Insurance in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.
- Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Taupo insurance brokers | 0 | 0% | 4 |
| Nov 2025 | Taupo insurance brokers | 0 | 0% | 4 |
| Dec 2025 | Taupo insurance brokers | 0 | 0% | 4 |
| Jan 2026 | Taupo insurance brokers | 0 | 0% | 4 |
| Feb 2026 | Taupo insurance brokers | 0 | 0% | 4 |
| Mar 2026 | Taupo insurance brokers | 0 | 0% | 4 |
| Apr 2026 | Taupo insurance brokers | 0 | 0% | 4 |
| May 2026 | Taupo insurance brokers | 10 | 0.07% | 3 |
| Jun 2026 | Taupo insurance brokers | 10 | 0.07% | 3 |
| Jul 2026 | Taupo insurance brokers | 10 | 0.07% | 3 |
| Aug 2026 | Taupo insurance brokers | 10 | 0.07% | 3 |
| Sep 2026 | Taupo insurance brokers | — | — | — |

## How is Ede Insurance Group measured?

Brandwave collects information about searches that people make online using Ede Insurance Group’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ede insurance”

## Which taupo insurance brokers compete with Ede Insurance Group?

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/ede-insurance-group-vs-gallagher-insurance
- [ABC Insurance](/demand/nz/brands/abc-insurance): Head-to-head: /demand/nz/compare/abc-insurance-vs-ede-insurance-group
- [Jeremy Barber Insurance Brokers](/demand/nz/brands/jeremy-barber-insurance-brokers): Head-to-head: /demand/nz/compare/ede-insurance-group-vs-jeremy-barber-insurance-brokers

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ede Insurance Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ede-insurance-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ede-insurance-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.