--- title: "Ecoya: search popularity and Share of Search in New Zealand" description: "Ecoya makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ecoya" publisher: "Brandwave" --- # Ecoya: search popularity and Share of Search in New Zealand Ecoya makes candles and home fragrance sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ecoya - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among bath, body and cosmetics stores**: 21.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Bath, body and cosmetics stores | 2 | 21.2% | 12.5K | | Candle and home fragrance brands | 1 | 30.4% | 12.5K | - [Bath, body and cosmetics stores](/demand/nz/categories/nz-bath-and-body-stores) - [Candle and home fragrance brands](/demand/nz/categories/nz-home-fragrance-brands) ## How has branded search demand for Ecoya changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Ecoya in New Zealand rose from 11.8K to 12.5K. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand increased from 19% to 21.2%. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among bath, body and cosmetics stores in New Zealand peaked at 33.7% in July 2026 and was lowest at 17.5% in January 2026. - Across the 11 months ending August 2026, Ecoya’s estimated Share of Search among candle and home fragrance brands in New Zealand peaked at 45.7% in July 2026 and was lowest at 27.4% in February 2026. ## How did search popularity change for New Zealand bath, body and cosmetics stores in August 2026? - In August 2026, Lush overtook Ecoya to take the highest estimated Share of Search among bath, body and cosmetics stores in New Zealand, at 34.3%. - In August 2026, Aesop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 16.1% to 19.7%. - In August 2026, L'Occitane gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 14.2% to 17.3%. - In August 2026, The Body Shop gained estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 6% to 7.6%. - In August 2026, Ecoya lost estimated Share of Search among bath, body and cosmetics stores in New Zealand, from 33.7% to 21.2%. ## How did search popularity change for New Zealand candle and home fragrance brands in August 2026? - In August 2026, Aesop gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 21.9% to 28.1%. - In August 2026, Diptyque gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 11.4% to 15.2%. - In August 2026, Jo Malone gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 14.2% to 17.3%. - In August 2026, Glasshouse Fragrances gained estimated Share of Search among candle and home fragrance brands in New Zealand, from 6.8% to 9%. - In August 2026, Ecoya lost estimated Share of Search among candle and home fragrance brands in New Zealand, from 45.7% to 30.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bath, body and cosmetics stores | 11.8K | 19% | 2 | | Nov 2025 | Bath, body and cosmetics stores | 34.8K | 28.2% | 2 | | Dec 2025 | Bath, body and cosmetics stores | 25.2K | 20.1% | 2 | | Jan 2026 | Bath, body and cosmetics stores | 9.8K | 17.5% | 2 | | Feb 2026 | Bath, body and cosmetics stores | 8K | 17.5% | 3 | | Mar 2026 | Bath, body and cosmetics stores | 9.8K | 19.7% | 3 | | Apr 2026 | Bath, body and cosmetics stores | 10.3K | 21.1% | 2 | | May 2026 | Bath, body and cosmetics stores | 11.6K | 20.9% | 2 | | Jun 2026 | Bath, body and cosmetics stores | 11.6K | 19.7% | 2 | | Jul 2026 | Bath, body and cosmetics stores | 24.1K | 33.7% | 1 | | Aug 2026 | Bath, body and cosmetics stores | 12.5K | 21.2% | 2 | | Sep 2026 | Bath, body and cosmetics stores | — | — | — | | Oct 2025 | Candle and home fragrance brands | 11.8K | 30.3% | 1 | | Nov 2025 | Candle and home fragrance brands | 34.8K | 40.5% | 1 | | Dec 2025 | Candle and home fragrance brands | 25.2K | 35.1% | 1 | | Jan 2026 | Candle and home fragrance brands | 9.8K | 28.9% | 1 | | Feb 2026 | Candle and home fragrance brands | 8K | 27.4% | 2 | | Mar 2026 | Candle and home fragrance brands | 9.8K | 28.9% | 2 | | Apr 2026 | Candle and home fragrance brands | 10.3K | 30.3% | 1 | | May 2026 | Candle and home fragrance brands | 11.6K | 29.8% | 1 | | Jun 2026 | Candle and home fragrance brands | 11.6K | 29.5% | 1 | | Jul 2026 | Candle and home fragrance brands | 24.1K | 45.7% | 1 | | Aug 2026 | Candle and home fragrance brands | 12.5K | 30.4% | 1 | | Sep 2026 | Candle and home fragrance brands | — | — | — | ## How is Ecoya measured? Brandwave collects information about searches that people make online using Ecoya’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “briscoes ecoya” - “ecoya” - “ecoya black friday sale” - “ecoya body care” - “ecoya candle” - “ecoya candles sale” - “ecoya car diffusers” - “ecoya co nz” - “ecoya diffuser” - “ecoya gift set” - “ecoya hand cream” - “ecoya hand wash” - “ecoya lotion” - “ecoya lychee guava” - “ecoya near me” - “ecoya nz” - “ecoya nz sale” - “ecoya online” - “ecoya outlet” - “ecoya reed diffusers” - “ecoya sale” ## Which bath, body and cosmetics stores compete with Ecoya? - [Lush](/demand/nz/brands/lush): Head-to-head: /demand/nz/compare/ecoya-vs-lush - [Aesop](/demand/nz/brands/aesop): Head-to-head: /demand/nz/compare/aesop-vs-ecoya - [L'Occitane](/demand/nz/brands/loccitane): Head-to-head: /demand/nz/compare/ecoya-vs-loccitane - [The Body Shop](/demand/nz/brands/the-body-shop): Head-to-head: /demand/nz/compare/ecoya-vs-the-body-shop ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ecoya: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ecoya This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ecoya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.