---
title: "ecostore: search popularity and Share of Search in New Zealand"
description: "ecostore makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ecostore"
publisher: "Brandwave"
---

# ecostore: search popularity and Share of Search in New Zealand

ecostore makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ecostore
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwashing brands**: 63.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing brands | 1 | 63.6% | 8.8K |
| Laundry detergent brands | 1 | 47.6% | 8.8K |

- [Dishwashing brands](/demand/nz/categories/nz-dishwasher-detergent-brands)
- [Laundry detergent brands](/demand/nz/categories/nz-laundry-detergent-brands)

## How has branded search demand for ecostore changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ecostore in New Zealand rose from 6.9K to 8.8K.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand decreased from 67.1% to 63.6%.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among dishwashing brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 58.2% in March 2026.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand decreased from 49.9% to 47.6%.
- Across the 11 months ending August 2026, ecostore’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 57.5% in November 2025 and was lowest at 47.6% in August 2026.

## How did search popularity change for New Zealand dishwashing brands in August 2026?

- In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
- In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
- Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

## How did search popularity change for New Zealand laundry detergent brands in August 2026?

- In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
- In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
- ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.
- Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing brands | 6.9K | 67.1% | 1 |
| Nov 2025 | Dishwashing brands | 8.7K | 74.1% | 1 |
| Dec 2025 | Dishwashing brands | 6.4K | 68.5% | 1 |
| Jan 2026 | Dishwashing brands | 7.6K | 66.1% | 1 |
| Feb 2026 | Dishwashing brands | 6.6K | 63% | 1 |
| Mar 2026 | Dishwashing brands | 7.3K | 58.2% | 1 |
| Apr 2026 | Dishwashing brands | 7.6K | 60.7% | 1 |
| May 2026 | Dishwashing brands | 7.6K | 59% | 1 |
| Jun 2026 | Dishwashing brands | 7.6K | 63.4% | 1 |
| Jul 2026 | Dishwashing brands | 8.3K | 61.7% | 1 |
| Aug 2026 | Dishwashing brands | 8.8K | 63.6% | 1 |
| Sep 2026 | Dishwashing brands | — | — | — |
| Oct 2025 | Laundry detergent brands | 6.9K | 49.9% | 1 |
| Nov 2025 | Laundry detergent brands | 8.7K | 57.5% | 1 |
| Dec 2025 | Laundry detergent brands | 6.4K | 51.9% | 1 |
| Jan 2026 | Laundry detergent brands | 7.6K | 49.7% | 1 |
| Feb 2026 | Laundry detergent brands | 6.6K | 51.8% | 1 |
| Mar 2026 | Laundry detergent brands | 7.3K | 49.7% | 1 |
| Apr 2026 | Laundry detergent brands | 7.6K | 51.6% | 1 |
| May 2026 | Laundry detergent brands | 7.6K | 52.2% | 1 |
| Jun 2026 | Laundry detergent brands | 7.6K | 50.7% | 1 |
| Jul 2026 | Laundry detergent brands | 8.3K | 48% | 1 |
| Aug 2026 | Laundry detergent brands | 8.8K | 47.6% | 1 |
| Sep 2026 | Laundry detergent brands | — | — | — |

## How is ecostore measured?

Brandwave collects information about searches that people make online using ecostore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eco store”
- “eco store dishwasher powder”
- “eco store near me”
- “eco store shampoo”
- “ecostore”
- “ecostore com”
- “ecostore detergent”
- “ecostore dishwasher”
- “ecostore dishwasher powder”
- “ecostore dishwasher tablets”
- “ecostore dishwashing liquid”
- “ecostore laundry”
- “ecostore laundry liquid”
- “ecostore laundry powder”
- “ecostore laundry soaker”
- “ecostore nappy balm”
- “ecostore near me”
- “ecostore nz”
- “ecostore online”
- “ecostore refill”
- “ecostore rinse aid”
- “ecostore sensitive laundry liquid”
- “ecostore sensitive laundry powder”
- “ecostore shampoo”
- “ecostore shampoo and conditioner”
- “ecostore ultra power”
- “ecostore ultra sensitive”
- “ecostore ultra sensitive laundry liquid”
- “ecostore ultra sensitive shampoo”
- “ecostore wool wash”
- “the ecostore”

## Which dishwashing brands compete with ecostore?

- [Finish](/demand/nz/brands/finish-dishwashing): Head-to-head: /demand/nz/compare/ecostore-vs-finish-dishwashing
- [Morning Fresh](/demand/nz/brands/morning-fresh): Head-to-head: /demand/nz/compare/ecostore-vs-morning-fresh
- [Earth Choice](/demand/nz/brands/earth-choice): Head-to-head: /demand/nz/compare/earth-choice-vs-ecostore

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ecostore: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ecostore

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ecostore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.