---
title: "Eco By Sonya: search popularity in New Zealand"
description: "Eco By Sonya is a new Zealand self-tan brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/eco-by-sonya"
publisher: "Brandwave"
---

# Eco By Sonya: search popularity in New Zealand

Eco By Sonya is a new Zealand self-tan brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Eco By Sonya
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among self-tan brands**: 9.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| self-tan brands | 5 | 9.3% | 1K |

- [New Zealand self-tan brands](/demand/nz/categories/nz-self-tan-brands)

## Top self-tan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Eco By Sonya was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Eco By Sonya is the fourth most recommended of the ten.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bondi Sands | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Loving Tan | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| St.Tropez | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Eco By Sonya | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bali Body | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Coco & Eve | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Tanologist | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Eco Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Isle of Paradise | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tan-Luxe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self-tan brands

- Asked ChatGPT "Which self-tan brand should I buy in New Zealand?": 1. Bondi Sands, 2. Loving Tan, 3. St.Tropez
- Asked ChatGPT "What are the best self-tan brands in New Zealand?": 1. Bondi Sands, 2. Loving Tan, 3. St.Tropez, 4. Eco By Sonya, 5. Coco & Eve
- Asked ChatGPT "What's the best self-tan brand in New Zealand for easy tanning?": 1. Bondi Sands, 2. Loving Tan
- Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Loving Tan, 3. Bali Body, 4. Bondi Sands, 5. Tanologist
- Searched Google, AI Overview "fake tan nz": 1. Bondi Sands, 2. Eco By Sonya

Not named in any answer: Eco Tan, Isle of Paradise and Tan-Luxe.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Eco By Sonya changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Eco By Sonya in New Zealand rose from 880 to 1K.
- Across the 12 months ending September 2026, Eco By Sonya’s share of searches among self-tan brands in New Zealand increased from 7.8% to 9.3%.
- Across the 12 months ending September 2026, Eco By Sonya’s share of searches among self-tan brands in New Zealand peaked at 19.6% in August 2026 and was lowest at 7.8% in October 2025.
- Across the 12 months ending September 2026, Eco By Sonya rose from 6th to 5th among self-tan brands in New Zealand.

## How did search popularity change for New Zealand self-tan brands in September 2026?

- In September 2026, Loving Tan overtook Eco By Sonya to rank 2nd among self-tan brands in New Zealand, with 13.7% of the searches.
- In September 2026, Isle of Paradise overtook Coco & Eve to rank 7th among self-tan brands in New Zealand, with 5.8% of the searches.
- In September 2026, Bali Body overtook Eco By Sonya to rank 3rd among self-tan brands in New Zealand, with 12.2% of the searches.
- In September 2026, Bondi Sands gained share of searches among self-tan brands in New Zealand, from 34.5% to 38.8%.
- In September 2026, Eco By Sonya lost share of searches among self-tan brands in New Zealand, from 19.6% to 9.3%.
- In September 2026, Eco Tan lost share of searches among self-tan brands in New Zealand, from 9.4% to 7.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | self-tan brands | 880 | 7.8% | 6 |
| Nov 2025 | self-tan brands | 1.3K | 10.1% | 4 |
| Dec 2025 | self-tan brands | 1K | 9.2% | 5 |
| Jan 2026 | self-tan brands | 880 | 10.6% | 5 |
| Feb 2026 | self-tan brands | 590 | 8.5% | 6 |
| Mar 2026 | self-tan brands | 720 | 10.8% | 4 |
| Apr 2026 | self-tan brands | 720 | 10.5% | 3 |
| May 2026 | self-tan brands | 880 | 12.5% | 3 |
| Jun 2026 | self-tan brands | 880 | 11.4% | 4 |
| Jul 2026 | self-tan brands | 1K | 12.7% | 4 |
| Aug 2026 | self-tan brands | 1.9K | 19.6% | 2 |
| Sep 2026 | self-tan brands | 1K | 9.3% | 5 |

## How are Eco By Sonya’s branded searches counted?

Brandwave collects information about searches that people make online using Eco By Sonya’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eco by sonya”

## Which self-tan brands compete with Eco By Sonya?

- [Bondi Sands](/demand/nz/brands/bondi-sands)
- [Loving Tan](/demand/nz/brands/loving-tan): Head-to-head: /demand/nz/compare/eco-by-sonya-vs-loving-tan
- [Bali Body](/demand/nz/brands/bali-body): Head-to-head: /demand/nz/compare/bali-body-vs-eco-by-sonya
- [St.Tropez](/demand/nz/brands/st-tropez): Head-to-head: /demand/nz/compare/eco-by-sonya-vs-st-tropez
- [Eco Tan](/demand/nz/brands/eco-tan): Head-to-head: /demand/nz/compare/eco-by-sonya-vs-eco-tan
- [Isle of Paradise](/demand/nz/brands/isle-of-paradise): Head-to-head: /demand/nz/compare/eco-by-sonya-vs-isle-of-paradise
- [Coco & Eve](/demand/nz/brands/coco-and-eve)
- [Tan-Luxe](/demand/nz/brands/tan-luxe)
- [Tanologist](/demand/nz/brands/tanologist)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Eco By Sonya: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/eco-by-sonya

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eco-by-sonya. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
