---
title: "ECHO: search popularity and Share of Search in New Zealand"
description: "ECHO makes outdoor power equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/echo"
publisher: "Brandwave"
---

# ECHO: search popularity and Share of Search in New Zealand

ECHO makes outdoor power equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ECHO
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among chainsaw and outdoor power brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chainsaw and outdoor power brands | 4 | 1.5% | 730 |

- [Chainsaw and outdoor power brands](/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands)

## How has branded search demand for ECHO changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ECHO in New Zealand rose from 500 to 730.
- Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 0.8% to 1.5%.

## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

- In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.
- In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.
- In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.
- Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chainsaw and outdoor power brands | 500 | 0.8% | 4 |
| Nov 2025 | Chainsaw and outdoor power brands | 540 | 0.73% | 4 |
| Dec 2025 | Chainsaw and outdoor power brands | 470 | 0.71% | 4 |
| Jan 2026 | Chainsaw and outdoor power brands | 470 | 0.76% | 4 |
| Feb 2026 | Chainsaw and outdoor power brands | 550 | 0.95% | 4 |
| Mar 2026 | Chainsaw and outdoor power brands | 610 | 1.1% | 4 |
| Apr 2026 | Chainsaw and outdoor power brands | 610 | 1.1% | 4 |
| May 2026 | Chainsaw and outdoor power brands | 680 | 1.3% | 4 |
| Jun 2026 | Chainsaw and outdoor power brands | 690 | 1.5% | 4 |
| Jul 2026 | Chainsaw and outdoor power brands | 640 | 1.5% | 4 |
| Aug 2026 | Chainsaw and outdoor power brands | 730 | 1.5% | 4 |
| Sep 2026 | Chainsaw and outdoor power brands | — | — | — |

## How is ECHO measured?

Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “echo 590 chainsaw”
- “echo blower”
- “echo chainsaw”
- “echo hedge trimmer”
- “echo leaf blower”
- “echo top handle chainsaw”
- “echo trimmer”

## Which chainsaw and outdoor power brands compete with ECHO?

- [Ryobi](/demand/nz/brands/ryobi): Head-to-head: /demand/nz/compare/echo-vs-ryobi
- [STIHL](/demand/nz/brands/stihl): Head-to-head: /demand/nz/compare/echo-vs-stihl
- [Husqvarna](/demand/nz/brands/husqvarna): Head-to-head: /demand/nz/compare/echo-vs-husqvarna

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ECHO: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/echo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/echo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.