--- title: "Ecco: search popularity in New Zealand" description: "Ecco makes golf and casual shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/ecco-shoes" publisher: "Brandwave" --- # Ecco: search popularity in New Zealand Ecco makes golf and casual shoes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Ecco - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among casual shoes brands**: 0.61% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Casual shoes brands | 7 | 0.61% | 1.9K | | Golf shoe brands | 4 | 1.1% | 1.9K | | Sandal and jandal brands | 5 | 1.6% | 1.6K | - [Casual shoes brands](/demand/nz/categories/nz-casual-shoes-brands) - [Golf shoe brands](/demand/nz/categories/nz-golf-shoe-brands) - [Sandal and jandal brands](/demand/nz/categories/nz-sandal-and-jandal-brands) ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ecco is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skechers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ecco | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy in New Zealand?": 1. Skechers, 2. New Balance, 3. ASICS, 4. Ecco - Asked ChatGPT "What are the best casual shoes brands in New Zealand?": 1. Ecco, 2. New Balance, 3. Skechers, 4. ASICS - Asked ChatGPT "What's the best casual shoes brand in New Zealand for everyday wear?": 1. New Balance, 2. Skechers, 3. ASICS, 4. Ecco, 5. Adidas - Searched Google, AI Overview "casual shoes nz": 1. Skechers, 2. Adidas, 3. New Balance - Searched Google, AI Overview "walking shoes for women": 1. Skechers, 2. ASICS, 3. New Balance Not named in any answer: Nike and Puma. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Ecco changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Ecco in New Zealand rose from 1.6K to 1.9K. - Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand held steady, from 0.59% to 0.61%. - Across the 12 months ending September 2026, Ecco’s share of searches among golf shoe brands in New Zealand held steady, from 0.99% to 1.1%. - Across the 12 months ending September 2026, Ecco’s share of searches among sandal and jandal brands in New Zealand peaked at 2.4% in May 2026 and was lowest at 0.67% in December 2025. - Across the 12 months ending September 2026, Ecco rose from 7th to 5th among sandal and jandal brands in New Zealand. ## How did search popularity change for New Zealand casual shoes brands in September 2026? - In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%. - In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%. - Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026. - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. - Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026. - Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026. ## How did search popularity change for New Zealand golf shoe brands in September 2026? - In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%. - In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%. - In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%. - Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## How did search popularity change for New Zealand sandal and jandal brands in September 2026? - In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%. - In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%. - In September 2026, Crocs lost share of searches among sandal and jandal brands in New Zealand, from 38.1% to 37.6%. - Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026. - In September 2026, Ecco rose from 6th to 5th among sandal and jandal brands in New Zealand. - In September 2026, KEEN fell from 5th to 6th among sandal and jandal brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Casual shoes brands | 1.6K | 0.59% | 7 | | Nov 2025 | Casual shoes brands | 1.9K | 0.54% | 7 | | Dec 2025 | Casual shoes brands | 1.6K | 0.46% | 7 | | Jan 2026 | Casual shoes brands | 1.5K | 0.53% | 7 | | Feb 2026 | Casual shoes brands | 1.2K | 0.49% | 7 | | Mar 2026 | Casual shoes brands | 1.6K | 0.54% | 7 | | Apr 2026 | Casual shoes brands | 1.6K | 0.54% | 7 | | May 2026 | Casual shoes brands | 1.9K | 0.59% | 7 | | Jun 2026 | Casual shoes brands | 1.9K | 0.56% | 7 | | Jul 2026 | Casual shoes brands | 1.5K | 0.48% | 7 | | Aug 2026 | Casual shoes brands | 1.6K | 0.49% | 7 | | Sep 2026 | Casual shoes brands | 1.9K | 0.61% | 7 | | Oct 2025 | Golf shoe brands | 1.6K | 0.99% | 4 | | Nov 2025 | Golf shoe brands | 1.9K | 0.87% | 4 | | Dec 2025 | Golf shoe brands | 1.6K | 0.74% | 4 | | Jan 2026 | Golf shoe brands | 1.5K | 0.92% | 4 | | Feb 2026 | Golf shoe brands | 1.2K | 0.87% | 4 | | Mar 2026 | Golf shoe brands | 1.6K | 0.91% | 4 | | Apr 2026 | Golf shoe brands | 1.6K | 0.95% | 4 | | May 2026 | Golf shoe brands | 1.9K | 1% | 4 | | Jun 2026 | Golf shoe brands | 1.9K | 1.1% | 4 | | Jul 2026 | Golf shoe brands | 1.5K | 0.88% | 4 | | Aug 2026 | Golf shoe brands | 1.6K | 0.88% | 4 | | Sep 2026 | Golf shoe brands | 1.9K | 1.1% | 4 | | Oct 2025 | Sandal and jandal brands | 1.3K | 1.3% | 7 | | Nov 2025 | Sandal and jandal brands | 1.6K | 0.83% | 8 | | Dec 2025 | Sandal and jandal brands | 1.3K | 0.67% | 8 | | Jan 2026 | Sandal and jandal brands | 1.3K | 1.2% | 8 | | Feb 2026 | Sandal and jandal brands | 1K | 1.3% | 7 | | Mar 2026 | Sandal and jandal brands | 1.3K | 1.7% | 6 | | Apr 2026 | Sandal and jandal brands | 1.3K | 1.8% | 6 | | May 2026 | Sandal and jandal brands | 1.6K | 2.4% | 4 | | Jun 2026 | Sandal and jandal brands | 1.6K | 2.4% | 4 | | Jul 2026 | Sandal and jandal brands | 1.3K | 1.9% | 6 | | Aug 2026 | Sandal and jandal brands | 1.3K | 1.6% | 6 | | Sep 2026 | Sandal and jandal brands | 1.6K | 1.6% | 5 | ## How are Ecco’s branded searches counted? Brandwave collects information about searches that people make online using Ecco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “ecco golf shoes” - “ecco shoes” ## Which casual shoes brands compete with Ecco? - [Nike](/demand/nz/brands/nike) - [Adidas](/demand/nz/brands/adidas): Head-to-head: /demand/nz/compare/adidas-vs-ecco-shoes - [New Balance](/demand/nz/brands/new-balance): Head-to-head: /demand/nz/compare/ecco-shoes-vs-new-balance - [ASICS](/demand/nz/brands/asics): Head-to-head: /demand/nz/compare/asics-vs-ecco-shoes - [Puma](/demand/nz/brands/puma): Head-to-head: /demand/nz/compare/ecco-shoes-vs-puma - [Skechers](/demand/nz/brands/skechers): Head-to-head: /demand/nz/compare/ecco-shoes-vs-skechers ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Ecco: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/ecco-shoes This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ecco-shoes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.