---
title: "ECC Lighting: search popularity and Share of Search in New Zealand"
description: "ECC Lighting sells lighting in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ecc-lighting"
publisher: "Brandwave"
---

# ECC Lighting: search popularity and Share of Search in New Zealand

ECC Lighting sells lighting in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: ECC Lighting
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among lighting retailers**: 7.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lighting retailers | 3 | 7.8% | 3.7K |

- [Lighting retailers](/demand/nz/categories/nz-lighting-retailers)

## How has branded search demand for ECC Lighting changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for ECC Lighting in New Zealand held steady at 3.7K.
- Across the 11 months ending August 2026, ECC Lighting’s estimated Share of Search among lighting retailers in New Zealand peaked at 8.3% in March 2026 and was lowest at 5.9% in January 2026.

## How did search popularity change for New Zealand lighting retailers in August 2026?

- In August 2026, ECC Lighting gained estimated Share of Search among lighting retailers in New Zealand, from 7.2% to 7.8%.
- In August 2026, Lighting Plus lost estimated Share of Search among lighting retailers in New Zealand, from 40.3% to 39.5%.
- Estimated monthly branded searches for The Lighting Centre in New Zealand rose 52.5% over 11 measured months, from 400 to 610 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lighting retailers | 3.7K | 7.3% | 3 |
| Nov 2025 | Lighting retailers | 3.4K | 6.5% | 3 |
| Dec 2025 | Lighting retailers | 2.6K | 6.8% | 3 |
| Jan 2026 | Lighting retailers | 2.7K | 5.9% | 3 |
| Feb 2026 | Lighting retailers | 3K | 7.7% | 3 |
| Mar 2026 | Lighting retailers | 3.9K | 8.3% | 3 |
| Apr 2026 | Lighting retailers | 3.1K | 6.2% | 3 |
| May 2026 | Lighting retailers | 3.4K | 6.2% | 3 |
| Jun 2026 | Lighting retailers | 4K | 7.5% | 3 |
| Jul 2026 | Lighting retailers | 3.4K | 7.2% | 3 |
| Aug 2026 | Lighting retailers | 3.7K | 7.8% | 3 |
| Sep 2026 | Lighting retailers | — | — | — |

## How is ECC Lighting measured?

Brandwave collects information about searches that people make online using ECC Lighting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ecc”
- “ecc floor lamp”
- “ecc lamp”
- “ecc lighting”
- “ecc pendant lights”
- “ecc wall lights”

## Which lighting retailers compete with ECC Lighting?

- [Lighting Direct](/demand/nz/brands/lighting-direct): Head-to-head: /demand/nz/compare/ecc-lighting-vs-lighting-direct
- [Lighting Plus](/demand/nz/brands/lighting-plus): Head-to-head: /demand/nz/compare/ecc-lighting-vs-lighting-plus
- [The Lighting Centre](/demand/nz/brands/the-lighting-centre): Head-to-head: /demand/nz/compare/ecc-lighting-vs-the-lighting-centre

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "ECC Lighting: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ecc-lighting

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ecc-lighting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.