---
title: "EB Games: search popularity and Share of Search in New Zealand"
description: "EB Games sells video games and consoles in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/eb-games"
publisher: "Brandwave"
---

# EB Games: search popularity and Share of Search in New Zealand

EB Games sells video games and consoles in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EB Games
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among video game retailers**: 2.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game retailers | 4 | 2.1% | 15.7K |

- [Video game retailers](/demand/nz/categories/nz-video-game-retailers)

## How has branded search demand for EB Games changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EB Games in New Zealand fell from 90.4K to 15.7K.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand decreased from 9.5% to 2.1%.
- Across the 11 months ending August 2026, EB Games’ estimated Share of Search among video game retailers in New Zealand peaked at 39.6% in January 2026 and was lowest at 2% in March 2026.

## How did search popularity change for New Zealand video game retailers in August 2026?

- EB Games’ estimated Share of Search among video game retailers in New Zealand has lost ground for 3 months in a row, from 3.8% to 2.1% in August 2026.
- Estimated monthly branded searches for Mighty Ape in New Zealand fell 18.2% over 11 measured months, from 171K to 140K in August 2026.
- Estimated monthly branded searches for Noel Leeming in New Zealand fell 14.9% over 11 measured months, from 390K to 332K in August 2026.
- Estimated monthly branded searches for JB Hi-Fi in New Zealand fell 12.6% over 11 measured months, from 298K to 261K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game retailers | 90.4K | 9.5% | 4 |
| Nov 2025 | Video game retailers | 109K | 7.9% | 4 |
| Dec 2025 | Video game retailers | 167K | 11% | 4 |
| Jan 2026 | Video game retailers | 574K | 39.6% | 1 |
| Feb 2026 | Video game retailers | 19.1K | 2.6% | 4 |
| Mar 2026 | Video game retailers | 15.4K | 2% | 4 |
| Apr 2026 | Video game retailers | 18.4K | 2.2% | 4 |
| May 2026 | Video game retailers | 29.1K | 3.8% | 4 |
| Jun 2026 | Video game retailers | 19.7K | 2.6% | 4 |
| Jul 2026 | Video game retailers | 19K | 2.5% | 4 |
| Aug 2026 | Video game retailers | 15.7K | 2.1% | 4 |
| Sep 2026 | Video game retailers | — | — | — |

## How is EB Games measured?

Brandwave collects information about searches that people make online using EB Games’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “eb games albany”
- “eb games bayfair”
- “eb games botany”
- “eb games henderson”
- “eb games near me”
- “eb games new zealand”
- “eb games northland”
- “eb games online”
- “eb games palms”
- “eb games pokemon”
- “eb games pokemon cards”
- “eb games ps5”
- “eb games queensgate”
- “eb games richmond”
- “eb games st lukes”
- “eb games sylvia park”
- “eb games the base”
- “eb games westcity”
- “ebgames”
- “ebgames co nz”
- “ebgames nz”
- “ebgames open hours”
- “ebgames ps5”
- “ps5 eb games”

## Which video game retailers compete with EB Games?

- [Noel Leeming](/demand/nz/brands/noel-leeming): Head-to-head: /demand/nz/compare/eb-games-vs-noel-leeming
- [JB Hi-Fi](/demand/nz/brands/jb-hi-fi): Head-to-head: /demand/nz/compare/eb-games-vs-jb-hi-fi
- [Mighty Ape](/demand/nz/brands/mighty-ape): Head-to-head: /demand/nz/compare/eb-games-vs-mighty-ape

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EB Games: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/eb-games

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/eb-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.