---
title: "EasyMortgage: search popularity and Share of Search in New Zealand"
description: "EasyMortgage provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/easymortgage"
publisher: "Brandwave"
---

# EasyMortgage: search popularity and Share of Search in New Zealand

EasyMortgage provides mortgage advice and home lending services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: EasyMortgage
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among rotorua mortgage advisers**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rotorua mortgage advisers | 3 | 1.5% | 110 |

- [Rotorua mortgage advisers](/demand/nz/categories/nz-rotorua-mortgage-advisers)

## How has branded search demand for EasyMortgage changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for EasyMortgage in New Zealand rose from 50 to 110.
- Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand increased from 0.62% to 1.5%.
- Across the 11 months ending August 2026, EasyMortgage’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.25% in February 2026.

## How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

- In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 87.9% to 89%.
- In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.
- Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.2% over 11 measured months, from 860 to 600 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rotorua mortgage advisers | 50 | 0.62% | 3 |
| Nov 2025 | Rotorua mortgage advisers | 30 | 0.38% | 4 |
| Dec 2025 | Rotorua mortgage advisers | 80 | 1.3% | 3 |
| Jan 2026 | Rotorua mortgage advisers | 70 | 0.94% | 3 |
| Feb 2026 | Rotorua mortgage advisers | 20 | 0.25% | 5 |
| Mar 2026 | Rotorua mortgage advisers | 60 | 0.74% | 3 |
| Apr 2026 | Rotorua mortgage advisers | 60 | 0.91% | 3 |
| May 2026 | Rotorua mortgage advisers | 20 | 0.27% | 5 |
| Jun 2026 | Rotorua mortgage advisers | 90 | 1.4% | 3 |
| Jul 2026 | Rotorua mortgage advisers | 150 | 2.1% | 3 |
| Aug 2026 | Rotorua mortgage advisers | 110 | 1.5% | 3 |
| Sep 2026 | Rotorua mortgage advisers | — | — | — |

## How is EasyMortgage measured?

Brandwave collects information about searches that people make online using EasyMortgage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “easymortgage”
- “easymortgage rotorua”

## Which rotorua mortgage advisers compete with EasyMortgage?

- [NZHL](/demand/nz/brands/nzhl): Head-to-head: /demand/nz/compare/easymortgage-vs-nzhl
- [Mortgage Link](/demand/nz/brands/mortgage-link): Head-to-head: /demand/nz/compare/easymortgage-vs-mortgage-link
- [Hello Financial Services](/demand/nz/brands/hello-financial-services): Head-to-head: /demand/nz/compare/easymortgage-vs-hello-financial-services
- [Hallam Jones](/demand/nz/brands/hallam-jones): Head-to-head: /demand/nz/compare/easymortgage-vs-hallam-jones

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "EasyMortgage: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/easymortgage

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/easymortgage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.