---
title: "East Imperial: search popularity and Share of Search in New Zealand"
description: "East Imperial makes tonics and mixers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/east-imperial"
publisher: "Brandwave"
---

# East Imperial: search popularity and Share of Search in New Zealand

East Imperial makes tonics and mixers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: East Imperial
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tonic and mixer brands**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tonic and mixer brands | 4 | 2.9% | 260 |

- [Tonic and mixer brands](/demand/nz/categories/nz-tonic-and-mixer-brands)

## How has branded search demand for East Imperial changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for East Imperial in New Zealand fell from 440 to 260.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand decreased from 4.9% to 2.9%.
- Across the 11 months ending August 2026, East Imperial’s estimated Share of Search among tonic and mixer brands in New Zealand peaked at 5.8% in November 2025 and was lowest at 2.9% in August 2026.

## How did search popularity change for New Zealand tonic and mixer brands in August 2026?

- In August 2026, Schweppes gained estimated Share of Search among tonic and mixer brands in New Zealand, from 28.5% to 30%.
- In August 2026, Fever-Tree lost estimated Share of Search among tonic and mixer brands in New Zealand, from 16.7% to 15.8%.
- In August 2026, East Imperial lost estimated Share of Search among tonic and mixer brands in New Zealand, from 3.6% to 2.9%.
- Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tonic and mixer brands | 440 | 4.9% | 4 |
| Nov 2025 | Tonic and mixer brands | 540 | 5.8% | 4 |
| Dec 2025 | Tonic and mixer brands | 610 | 5.4% | 4 |
| Jan 2026 | Tonic and mixer brands | 400 | 4.3% | 4 |
| Feb 2026 | Tonic and mixer brands | 310 | 4.2% | 4 |
| Mar 2026 | Tonic and mixer brands | 330 | 3.6% | 4 |
| Apr 2026 | Tonic and mixer brands | 240 | 3.3% | 4 |
| May 2026 | Tonic and mixer brands | 300 | 3.7% | 4 |
| Jun 2026 | Tonic and mixer brands | 240 | 3% | 4 |
| Jul 2026 | Tonic and mixer brands | 310 | 3.6% | 4 |
| Aug 2026 | Tonic and mixer brands | 260 | 2.9% | 4 |
| Sep 2026 | Tonic and mixer brands | — | — | — |

## How is East Imperial measured?

Brandwave collects information about searches that people make online using East Imperial’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “east imperial”
- “east imperial grapefruit soda”
- “east imperial near me”
- “east imperial new zealand”
- “east imperial nz”
- “east imperial tonic”
- “eastimperial”

## Which tonic and mixer brands compete with East Imperial?

- [Bundaberg](/demand/nz/brands/bundaberg): Head-to-head: /demand/nz/compare/bundaberg-vs-east-imperial
- [Schweppes](/demand/nz/brands/schweppes): Head-to-head: /demand/nz/compare/east-imperial-vs-schweppes
- [Fever-Tree](/demand/nz/brands/fever-tree): Head-to-head: /demand/nz/compare/east-imperial-vs-fever-tree
- [Phoenix Organic](/demand/nz/brands/phoenix-organic): Head-to-head: /demand/nz/compare/east-imperial-vs-phoenix-organic

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "East Imperial: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/east-imperial

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/east-imperial. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.