---
title: "Earth Choice: search popularity and Share of Search in New Zealand"
description: "Earth Choice makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/earth-choice"
publisher: "Brandwave"
---

# Earth Choice: search popularity and Share of Search in New Zealand

Earth Choice makes dishwashing products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Earth Choice
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dishwashing brands**: 0.14%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dishwashing brands | 4 | 0.14% | 20 |

- [Dishwashing brands](/demand/nz/categories/nz-dishwasher-detergent-brands)

## How has branded search demand for Earth Choice changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Earth Choice in New Zealand held steady at 20.
- Across the 11 months ending August 2026, Earth Choice’s estimated Share of Search among dishwashing brands in New Zealand held steady, from 0.19% to 0.14%.

## How did search popularity change for New Zealand dishwashing brands in August 2026?

- In August 2026, ecostore gained estimated Share of Search among dishwashing brands in New Zealand, from 61.7% to 63.6%.
- In August 2026, Finish lost estimated Share of Search among dishwashing brands in New Zealand, from 31.9% to 30.3%.
- Morning Fresh’s estimated Share of Search among dishwashing brands in New Zealand has lost ground for 3 months in a row, from 7.8% to 6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dishwashing brands | 20 | 0.19% | 4 |
| Nov 2025 | Dishwashing brands | 20 | 0.17% | 4 |
| Dec 2025 | Dishwashing brands | 30 | 0.32% | 4 |
| Jan 2026 | Dishwashing brands | 30 | 0.26% | 4 |
| Feb 2026 | Dishwashing brands | 20 | 0.19% | 4 |
| Mar 2026 | Dishwashing brands | 50 | 0.4% | 4 |
| Apr 2026 | Dishwashing brands | 40 | 0.32% | 4 |
| May 2026 | Dishwashing brands | 30 | 0.23% | 4 |
| Jun 2026 | Dishwashing brands | 20 | 0.17% | 4 |
| Jul 2026 | Dishwashing brands | 40 | 0.3% | 4 |
| Aug 2026 | Dishwashing brands | 20 | 0.14% | 4 |
| Sep 2026 | Dishwashing brands | — | — | — |

## How is Earth Choice measured?

Brandwave collects information about searches that people make online using Earth Choice’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “earth choice dishwasher powder”
- “earth choice dishwasher tablets”
- “earth choice dishwashing”
- “earth choice dishwashing liquid”

## Which dishwashing brands compete with Earth Choice?

- [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/earth-choice-vs-ecostore
- [Finish](/demand/nz/brands/finish-dishwashing): Head-to-head: /demand/nz/compare/earth-choice-vs-finish-dishwashing
- [Morning Fresh](/demand/nz/brands/morning-fresh): Head-to-head: /demand/nz/compare/earth-choice-vs-morning-fresh

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Earth Choice: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/earth-choice

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/earth-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.