---
title: "Dyson: search popularity and Share of Search in New Zealand"
description: "Dyson offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dyson"
publisher: "Brandwave"
---

# Dyson: search popularity and Share of Search in New Zealand

Dyson offers hair dryers and styling appliances. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dyson
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among air purifier brands**: 73.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air purifier brands | 1 | 73.5% | 55.6K |
| Hair styling tool brands | 1 | 63.9% | 55.6K |
| Vacuum cleaner brands | 1 | 52% | 55.6K |

- [Air purifier brands](/demand/nz/categories/nz-air-purifier-brands)
- [Hair styling tool brands](/demand/nz/categories/nz-hair-styling-tool-brands)
- [Vacuum cleaner brands](/demand/nz/categories/nz-vacuum-brands)

## How has branded search demand for Dyson changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dyson in New Zealand held steady, from 57K to 55.6K.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand decreased from 79.1% to 73.5%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand peaked at 84% in November 2025 and was lowest at 72.9% in June 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 65.9% to 63.9%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 69.5% in January 2026 and was lowest at 63.9% in August 2026.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 57.2% to 52%.
- Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 64.4% in November 2025 and was lowest at 52% in August 2026.

## How did search popularity change for New Zealand air purifier brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.
- In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
- In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
- Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## How did search popularity change for New Zealand hair styling tool brands in August 2026?

- In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
- In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.
- In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.
- In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.
- Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

## How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

- In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.
- In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
- In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.
- In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
- Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
- Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air purifier brands | 57K | 79.1% | 1 |
| Nov 2025 | Air purifier brands | 100K | 84% | 1 |
| Dec 2025 | Air purifier brands | 80.4K | 80.2% | 1 |
| Jan 2026 | Air purifier brands | 54.4K | 77.2% | 1 |
| Feb 2026 | Air purifier brands | 47K | 77.2% | 1 |
| Mar 2026 | Air purifier brands | 52.2K | 79.2% | 1 |
| Apr 2026 | Air purifier brands | 54.6K | 75% | 1 |
| May 2026 | Air purifier brands | 57.8K | 74.3% | 1 |
| Jun 2026 | Air purifier brands | 54.3K | 72.9% | 1 |
| Jul 2026 | Air purifier brands | 59.7K | 75.2% | 1 |
| Aug 2026 | Air purifier brands | 55.6K | 73.5% | 1 |
| Sep 2026 | Air purifier brands | — | — | — |
| Oct 2025 | Hair styling tool brands | 57K | 65.9% | 1 |
| Nov 2025 | Hair styling tool brands | 100K | 68.9% | 1 |
| Dec 2025 | Hair styling tool brands | 80.4K | 67.2% | 1 |
| Jan 2026 | Hair styling tool brands | 54.4K | 69.5% | 1 |
| Feb 2026 | Hair styling tool brands | 47K | 67.1% | 1 |
| Mar 2026 | Hair styling tool brands | 52.2K | 67.6% | 1 |
| Apr 2026 | Hair styling tool brands | 54.6K | 67.3% | 1 |
| May 2026 | Hair styling tool brands | 57.8K | 66.3% | 1 |
| Jun 2026 | Hair styling tool brands | 54.3K | 64% | 1 |
| Jul 2026 | Hair styling tool brands | 59.7K | 65% | 1 |
| Aug 2026 | Hair styling tool brands | 55.6K | 63.9% | 1 |
| Sep 2026 | Hair styling tool brands | — | — | — |
| Oct 2025 | Vacuum cleaner brands | 57K | 57.2% | 1 |
| Nov 2025 | Vacuum cleaner brands | 100K | 64.4% | 1 |
| Dec 2025 | Vacuum cleaner brands | 80.4K | 60.7% | 1 |
| Jan 2026 | Vacuum cleaner brands | 54.4K | 54.6% | 1 |
| Feb 2026 | Vacuum cleaner brands | 47K | 55.1% | 1 |
| Mar 2026 | Vacuum cleaner brands | 52.2K | 55.4% | 1 |
| Apr 2026 | Vacuum cleaner brands | 54.6K | 55.5% | 1 |
| May 2026 | Vacuum cleaner brands | 57.8K | 54.9% | 1 |
| Jun 2026 | Vacuum cleaner brands | 54.3K | 53.9% | 1 |
| Jul 2026 | Vacuum cleaner brands | 59.7K | 54.3% | 1 |
| Aug 2026 | Vacuum cleaner brands | 55.6K | 52% | 1 |
| Sep 2026 | Vacuum cleaner brands | — | — | — |

## How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dyson”
- “dyson 8”
- “dyson air cleaner”
- “dyson air filter”
- “dyson air wrap”
- “dyson airwrap”
- “dyson co nz”
- “dyson cool fan”
- “dyson curling wand”
- “dyson fan”
- “dyson hair dryer”
- “dyson hair styler”
- “dyson hot cool fan”
- “dyson near me”
- “dyson nz”
- “dyson online”
- “dyson purifier”
- “dyson robot vacuum”
- “dyson stick vacuum”
- “dyson straightener”
- “dyson supersonic”
- “dyson v10”
- “dyson v11”
- “dyson v15 detect”
- “dyson vacuum”
- “dyson vacuum cleaner”

## Which air purifier brands compete with Dyson?

- [Philips](/demand/nz/brands/philips): Head-to-head: /demand/nz/compare/dyson-vs-philips
- [Levoit](/demand/nz/brands/levoit): Head-to-head: /demand/nz/compare/dyson-vs-levoit
- [Blueair](/demand/nz/brands/blueair): Head-to-head: /demand/nz/compare/blueair-vs-dyson
- [Coway](/demand/nz/brands/coway): Head-to-head: /demand/nz/compare/coway-vs-dyson

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dyson: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dyson

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dyson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.