--- title: "Microsoft Dynamics 365: search popularity and Share of Search in New Zealand" description: "Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dynamics-365" publisher: "Brandwave" --- # Microsoft Dynamics 365: search popularity and Share of Search in New Zealand Microsoft's suite of business applications, including Dynamics 365 Sales, Customer Service, and Customer Insights for CRM. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Microsoft Dynamics 365 - **Owned by**: Microsoft - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among CRM platforms**: 9.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | CRM platforms | 4 | 9.6% | 2.3K | | ERP software | 2 | 29.4% | 2.3K | - [CRM platforms](/demand/nz/categories/nz-crm-platforms) - [ERP software](/demand/nz/categories/nz-erp-software) ## How has branded search demand for Microsoft Dynamics 365 changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Microsoft Dynamics 365 in New Zealand rose from 2K to 2.3K. - Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand increased from 8.7% to 9.6%. - Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among CRM platforms in New Zealand peaked at 10.3% in July 2026 and was lowest at 8.7% in June 2026. - Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software in New Zealand increased from 27.3% to 29.4%. - Across the 11 months ending August 2026, Microsoft Dynamics 365’s estimated Share of Search among ERP software in New Zealand peaked at 30.5% in February 2026 and was lowest at 24.2% in December 2025. - Across the 11 months ending August 2026, Microsoft Dynamics 365 rose from 3rd to 2nd among ERP software in New Zealand. ## How did search popularity change for New Zealand CRM platforms in August 2026? - In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%. - In August 2026, HubSpot gained estimated Share of Search among CRM platforms in New Zealand, from 38.1% to 39.8%. - In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%. - In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%. - In August 2026, Microsoft Dynamics 365 lost estimated Share of Search among CRM platforms in New Zealand, from 10.3% to 9.6%. - Estimated monthly branded searches for Capsule CRM in New Zealand rose 53.3% over 11 measured months, from 150 to 230 in August 2026. ## How did search popularity change for New Zealand ERP software in August 2026? - In August 2026, Microsoft Dynamics 365 gained estimated Share of Search among ERP software in New Zealand, from 28.4% to 29.4%. - In August 2026, NetSuite gained estimated Share of Search among ERP software in New Zealand, from 27.7% to 28.5%. - In August 2026, SAP Business One gained estimated Share of Search among ERP software in New Zealand, from 0.92% to 1.4%. - In August 2026, Odoo lost estimated Share of Search among ERP software in New Zealand, from 34.9% to 32.2%. - Estimated monthly branded searches for Acumatica in New Zealand fell 26.9% over 11 measured months, from 260 to 190 in August 2026. - Estimated monthly branded searches for MYOB Acumatica in New Zealand fell 23% over 11 measured months, from 610 to 470 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CRM platforms | 2K | 8.7% | 4 | | Nov 2025 | CRM platforms | 1.9K | 9.1% | 4 | | Dec 2025 | CRM platforms | 1.3K | 9% | 4 | | Jan 2026 | CRM platforms | 1.7K | 8.9% | 4 | | Feb 2026 | CRM platforms | 2.2K | 9.7% | 4 | | Mar 2026 | CRM platforms | 2.5K | 9.5% | 4 | | Apr 2026 | CRM platforms | 2K | 8.8% | 4 | | May 2026 | CRM platforms | 2.4K | 9.2% | 4 | | Jun 2026 | CRM platforms | 2.4K | 8.7% | 4 | | Jul 2026 | CRM platforms | 2.2K | 10.3% | 3 | | Aug 2026 | CRM platforms | 2.3K | 9.6% | 4 | | Sep 2026 | CRM platforms | — | — | — | | Oct 2025 | ERP software | 2K | 27.3% | 3 | | Nov 2025 | ERP software | 1.9K | 27.1% | 3 | | Dec 2025 | ERP software | 1.3K | 24.2% | 3 | | Jan 2026 | ERP software | 1.7K | 26.9% | 3 | | Feb 2026 | ERP software | 2.2K | 30.5% | 1 | | Mar 2026 | ERP software | 2.5K | 29.7% | 1 | | Apr 2026 | ERP software | 2K | 29.1% | 3 | | May 2026 | ERP software | 2.4K | 28% | 3 | | Jun 2026 | ERP software | 2.4K | 27.8% | 3 | | Jul 2026 | ERP software | 2.2K | 28.4% | 2 | | Aug 2026 | ERP software | 2.3K | 29.4% | 2 | | Sep 2026 | ERP software | — | — | — | ## How is Microsoft Dynamics 365 measured? Brandwave collects information about searches that people make online using Microsoft Dynamics 365’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “business central” - “dynamics 365” - “dynamics 365 business central” - “dynamics 365 crm” - “dynamics 365 finance operations” - “dynamics 365 sales” - “microsoft business central” - “microsoft dynamics 365 erp software” - “microsoft dynamics 365 erp system” - “microsoft dynamics 365 nz” - “microsoft dynamics 365 sales” - “microsoft dynamics 365 software” - “ms dynamics 365” - “ms dynamics 365 crm” - “ms dynamics 365 erp” - “ms dynamics 365 pricing” - “msft dynamics 365” ## Which CRM platforms compete with Microsoft Dynamics 365? - [HubSpot](/demand/nz/brands/hubspot): Head-to-head: /demand/nz/compare/dynamics-365-vs-hubspot - [Salesforce](/demand/nz/brands/salesforce): Head-to-head: /demand/nz/compare/dynamics-365-vs-salesforce - [Pipedrive](/demand/nz/brands/pipedrive): Head-to-head: /demand/nz/compare/dynamics-365-vs-pipedrive - [Zoho CRM](/demand/nz/brands/zoho-crm): Head-to-head: /demand/nz/compare/dynamics-365-vs-zoho-crm - [Capsule CRM](/demand/nz/brands/capsule-crm): Head-to-head: /demand/nz/compare/capsule-crm-vs-dynamics-365 - [Freshsales](/demand/nz/brands/freshsales) - [Insightly](/demand/nz/brands/insightly) ## Who owns Microsoft Dynamics 365? Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. - [Microsoft](/demand/nz/companies/microsoft): Owns 35 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Microsoft Dynamics 365? Microsoft Dynamics 365 is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Bing, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Edge, Microsoft Forms, Microsoft Power Apps, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, SharePoint, Xbox and Xbox Game Pass, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Microsoft Dynamics 365: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dynamics-365 This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dynamics-365. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.