---
title: "DYMO: search popularity and Share of Search in New Zealand"
description: "DYMO makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dymo"
publisher: "Brandwave"
---

# DYMO: search popularity and Share of Search in New Zealand

DYMO makes label printers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DYMO
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among label printer brands**: 36.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Label printer brands | 2 | 36.6% | 1.8K |

- [Label printer brands](/demand/nz/categories/nz-label-printer-brands)

## How has branded search demand for DYMO changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DYMO in New Zealand held steady, from 1.7K to 1.8K.
- Across the 11 months ending August 2026, DYMO’s estimated Share of Search among label printer brands in New Zealand peaked at 39.6% in November 2025 and was lowest at 30.4% in May 2026.

## How did search popularity change for New Zealand label printer brands in August 2026?

- In August 2026, Brother P-touch gained estimated Share of Search among label printer brands in New Zealand, from 54.6% to 56.5%.
- In August 2026, DYMO gained estimated Share of Search among label printer brands in New Zealand, from 35.7% to 36.6%.
- In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.
- Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Label printer brands | 1.7K | 36.8% | 2 |
| Nov 2025 | Label printer brands | 1.6K | 39.6% | 2 |
| Dec 2025 | Label printer brands | 1.5K | 35.9% | 2 |
| Jan 2026 | Label printer brands | 2.2K | 34.6% | 2 |
| Feb 2026 | Label printer brands | 1.7K | 32.6% | 2 |
| Mar 2026 | Label printer brands | 1.7K | 32.1% | 2 |
| Apr 2026 | Label printer brands | 1.7K | 33.2% | 2 |
| May 2026 | Label printer brands | 1.8K | 30.4% | 2 |
| Jun 2026 | Label printer brands | 2K | 33.3% | 2 |
| Jul 2026 | Label printer brands | 2K | 35.7% | 2 |
| Aug 2026 | Label printer brands | 1.8K | 36.6% | 2 |
| Sep 2026 | Label printer brands | — | — | — |

## How is DYMO measured?

Brandwave collects information about searches that people make online using DYMO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dymo”
- “dymo com”
- “dymo connect”
- “dymo label maker”
- “dymo label maker tape”
- “dymo labels”
- “dymo labelwriter450”
- “dymo letratag”
- “dymo lm 160”
- “dymo near me”
- “dymo nz”
- “dymo online”
- “dymo tag printer”

## Which label printer brands compete with DYMO?

- [Brother P-touch](/demand/nz/brands/brother-p-touch): Head-to-head: /demand/nz/compare/brother-p-touch-vs-dymo
- [Zebra](/demand/nz/brands/zebra): Head-to-head: /demand/nz/compare/dymo-vs-zebra
- [Rollo](/demand/nz/brands/rollo): Head-to-head: /demand/nz/compare/dymo-vs-rollo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DYMO: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dymo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dymo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.