--- title: "Duralex: search popularity in New Zealand" description: "Duralex makes tempered glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/duralex" publisher: "Brandwave" --- # Duralex: search popularity in New Zealand Duralex makes tempered glassware. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Duralex - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among glassware brands**: 5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Glassware brands | 5 | 5% | 90 | - [Glassware brands](/demand/nz/categories/nz-glassware-brands) ## Top glassware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Duralex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Duralex is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Schott Zwiesel | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Duralex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Riedel | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Luigi Bormioli | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Bormioli Rocco | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Waterford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Libbey | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about glassware brands - Asked ChatGPT "Which glassware brand should I buy in New Zealand?": 1. Schott Zwiesel, 2. Luigi Bormioli, 3. Riedel - Asked ChatGPT "What are the best glassware brands in New Zealand?": 1. Riedel, 2. Schott Zwiesel, 3. Luigi Bormioli, 4. Duralex - Asked ChatGPT "What's the best glassware brand in New Zealand for everyday dining?": 1. Bormioli Rocco, 2. Schott Zwiesel, 3. Duralex - Searched Google, AI Overview "glassware brands": 1. Duralex, 2. Bormioli Rocco, 3. Riedel, 4. Schott Zwiesel - Searched Google, AI Overview "glass tumblers nz": 1. Duralex, 2. Luigi Bormioli, 3. Riedel, 4. Schott Zwiesel Not named in any answer: Waterford and Libbey. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Duralex changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Duralex in New Zealand fell from 110 to 90. - Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand decreased from 6.5% to 5%. - Across the 12 months ending September 2026, Duralex’s share of searches among glassware brands in New Zealand peaked at 14.3% in November 2025 and was lowest at 3.4% in August 2026. - Across the 12 months ending September 2026, Duralex fell from 4th to 5th among glassware brands in New Zealand. ## How did search popularity change for New Zealand glassware brands in September 2026? - In September 2026, Bormioli Rocco overtook Luigi Bormioli to rank 4th among glassware brands in New Zealand, with 5% of the searches. - In September 2026, Duralex overtook Luigi Bormioli to rank 5th among glassware brands in New Zealand, with 5% of the searches. - In September 2026, Riedel gained share of searches among glassware brands in New Zealand, from 18.7% to 21.1%. - In September 2026, Schott Zwiesel gained share of searches among glassware brands in New Zealand, from 6.9% to 7.8%. - In September 2026, Waterford lost share of searches among glassware brands in New Zealand, from 62.6% to 57.8%. - In September 2026, Luigi Bormioli lost share of searches among glassware brands in New Zealand, from 4.4% to 2.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Glassware brands | 110 | 6.5% | 4 | | Nov 2025 | Glassware brands | 320 | 14.3% | 3 | | Dec 2025 | Glassware brands | 140 | 6.5% | 4 | | Jan 2026 | Glassware brands | 170 | 8.5% | 3 | | Feb 2026 | Glassware brands | 90 | 5.1% | 5 | | Mar 2026 | Glassware brands | 90 | 5.2% | 5 | | Apr 2026 | Glassware brands | 90 | 5.5% | 5 | | May 2026 | Glassware brands | 90 | 5.6% | 5 | | Jun 2026 | Glassware brands | 90 | 5.3% | 4 | | Jul 2026 | Glassware brands | 90 | 5.3% | 5 | | Aug 2026 | Glassware brands | 70 | 3.4% | 6 | | Sep 2026 | Glassware brands | 90 | 5% | 5 | ## How are Duralex’s branded searches counted? Brandwave collects information about searches that people make online using Duralex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “duralex” ## Which glassware brands compete with Duralex? - [Waterford](/demand/nz/brands/waterford) - [Riedel](/demand/nz/brands/riedel): Head-to-head: /demand/nz/compare/duralex-vs-riedel - [Schott Zwiesel](/demand/nz/brands/schott-zwiesel): Head-to-head: /demand/nz/compare/duralex-vs-schott-zwiesel - [Bormioli Rocco](/demand/nz/brands/bormioli-rocco): Head-to-head: /demand/nz/compare/bormioli-rocco-vs-duralex - [Luigi Bormioli](/demand/nz/brands/luigi-bormioli): Head-to-head: /demand/nz/compare/duralex-vs-luigi-bormioli - [Libbey](/demand/nz/brands/libbey): Head-to-head: /demand/nz/compare/duralex-vs-libbey ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Duralex: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/duralex This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/duralex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.