---
title: "Duracell: search popularity and Share of Search in New Zealand"
description: "Duracell makes batteries sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/duracell"
publisher: "Brandwave"
---

# Duracell: search popularity and Share of Search in New Zealand

Duracell makes batteries sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Duracell
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among battery brands**: 28.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Battery brands | 2 | 28.6% | 2.7K |

- [Battery brands](/demand/nz/categories/nz-battery-brands)

## How has branded search demand for Duracell changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Duracell in New Zealand rose from 950 to 2.7K.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand increased from 23.1% to 28.6%.
- Across the 11 months ending August 2026, Duracell’s estimated Share of Search among battery brands in New Zealand peaked at 45.3% in May 2026 and was lowest at 18.7% in December 2025.

## How did search popularity change for New Zealand battery brands in August 2026?

- In August 2026, Energizer overtook Duracell to take the highest estimated Share of Search among battery brands in New Zealand, at 46.9%.
- In August 2026, Duracell lost estimated Share of Search among battery brands in New Zealand, from 40.7% to 28.6%.
- In August 2026, Eveready lost estimated Share of Search among battery brands in New Zealand, from 5.9% to 4.5%.
- Estimated monthly branded searches for Panasonic Batteries in New Zealand rose 133.3% over 11 measured months, from 810 to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Battery brands | 950 | 23.1% | 2 |
| Nov 2025 | Battery brands | 900 | 22% | 2 |
| Dec 2025 | Battery brands | 940 | 18.7% | 3 |
| Jan 2026 | Battery brands | 1.7K | 29.5% | 2 |
| Feb 2026 | Battery brands | 1.7K | 27.4% | 2 |
| Mar 2026 | Battery brands | 2.5K | 33.4% | 2 |
| Apr 2026 | Battery brands | 3.3K | 35.5% | 2 |
| May 2026 | Battery brands | 5.2K | 45.3% | 1 |
| Jun 2026 | Battery brands | 5K | 44.4% | 1 |
| Jul 2026 | Battery brands | 4.8K | 40.7% | 1 |
| Aug 2026 | Battery brands | 2.7K | 28.6% | 2 |
| Sep 2026 | Battery brands | — | — | — |

## How is Duracell measured?

Brandwave collects information about searches that people make online using Duracell’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “battery aaa duracell”
- “battery duracell 9v”
- “duracell”
- “duracell 2032 battery”
- “duracell aa alkaline”
- “duracell batteries”
- “duracell com”
- “duracell coppertop 9v battery”
- “duracell coppertop aa batteries”
- “duracell coppertop aaa batteries”
- “duracell coppertop batteries”
- “duracell coppertop c batteries”
- “duracell coppertop d batteries”
- “duracell near me”
- “duracell nz”
- “duracell online”

## Which battery brands compete with Duracell?

- [Energizer](/demand/nz/brands/energizer): Head-to-head: /demand/nz/compare/duracell-vs-energizer
- [Panasonic Batteries](/demand/nz/brands/panasonic-batteries): Head-to-head: /demand/nz/compare/duracell-vs-panasonic-batteries
- [Eveready](/demand/nz/brands/eveready): Head-to-head: /demand/nz/compare/duracell-vs-eveready

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Duracell: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/duracell

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/duracell. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.