---
title: "Duolingo: search popularity and Share of Search in New Zealand"
description: "Duolingo offers an app for learning languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/duolingo"
publisher: "Brandwave"
---

# Duolingo: search popularity and Share of Search in New Zealand

Duolingo offers an app for learning languages. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Duolingo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among language learning apps**: 89.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Language learning apps | 1 | 89.9% | 42.5K |

- [Language learning apps](/demand/nz/categories/nz-language-learning-apps)

## How has branded search demand for Duolingo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Duolingo in New Zealand rose from 34.7K to 42.5K.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand decreased from 90.8% to 89.9%.
- Across the 11 months ending August 2026, Duolingo’s estimated Share of Search among language learning apps in New Zealand peaked at 90.8% in October 2025 and was lowest at 77.9% in May 2026.

## How did search popularity change for New Zealand language learning apps in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
- In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
- In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
- Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Language learning apps | 34.7K | 90.8% | 1 |
| Nov 2025 | Language learning apps | 28.2K | 83.1% | 1 |
| Dec 2025 | Language learning apps | 19.1K | 83.6% | 1 |
| Jan 2026 | Language learning apps | 19.3K | 84.7% | 1 |
| Feb 2026 | Language learning apps | 29.8K | 83.7% | 1 |
| Mar 2026 | Language learning apps | 37.1K | 86.6% | 1 |
| Apr 2026 | Language learning apps | 25.1K | 87.1% | 1 |
| May 2026 | Language learning apps | 32.1K | 77.9% | 1 |
| Jun 2026 | Language learning apps | 49.6K | 88.5% | 1 |
| Jul 2026 | Language learning apps | 50.6K | 85.7% | 1 |
| Aug 2026 | Language learning apps | 42.5K | 89.9% | 1 |
| Sep 2026 | Language learning apps | — | — | — |

## How is Duolingo measured?

Brandwave collects information about searches that people make online using Duolingo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “com duolingo”
- “duolingo”
- “duolingo abc”
- “duolingo anime”
- “duolingo app”
- “duolingo cost”
- “duolingo for schools”
- “duolingo free”
- “duolingo irish”
- “duolingo language”
- “duolingo language learning”
- “duolingo learn”
- “duolingo learn english”
- “duolingo math”
- “duolingo near me”
- “duolingo new zealand”
- “duolingo nz”
- “duolingo online”
- “duolingo price”
- “duolingo web”
- “learn spanish duolingo”
- “super duolingo”

## Which language learning apps compete with Duolingo?

- [Rosetta Stone](/demand/nz/brands/rosetta-stone): Head-to-head: /demand/nz/compare/duolingo-vs-rosetta-stone
- [Babbel](/demand/nz/brands/babbel): Head-to-head: /demand/nz/compare/babbel-vs-duolingo
- [Pimsleur](/demand/nz/brands/pimsleur): Head-to-head: /demand/nz/compare/duolingo-vs-pimsleur
- [Busuu](/demand/nz/brands/busuu): Head-to-head: /demand/nz/compare/busuu-vs-duolingo
- [Drops](/demand/nz/brands/drops): Head-to-head: /demand/nz/compare/drops-vs-duolingo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Duolingo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/duolingo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/duolingo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.