---
title: "Dunstalls: search popularity and Share of Search in New Zealand"
description: "Dunstalls is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dunstalls"
publisher: "Brandwave"
---

# Dunstalls: search popularity and Share of Search in New Zealand

Dunstalls is a Hawkes Bay funeral director available to New Zealand customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dunstalls
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hawkes bay funeral directors**: 30.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hawkes Bay funeral directors | 2 | 30.7% | 930 |
| Napier funeral directors | 2 | 32.2% | 930 |

- [Hawkes Bay funeral directors](/demand/nz/categories/nz-hawkes-bay-funeral-directors)
- [Napier funeral directors](/demand/nz/categories/nz-napier-funeral-directors)

## How has branded search demand for Dunstalls changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dunstalls in New Zealand rose from 740 to 930.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand increased from 27.2% to 30.7%.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among hawkes bay funeral directors in New Zealand peaked at 44.6% in February 2026 and was lowest at 25.2% in January 2026.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand increased from 28.8% to 32.2%.
- Across the 11 months ending August 2026, Dunstalls’ estimated Share of Search among napier funeral directors in New Zealand peaked at 45.9% in February 2026 and was lowest at 25.8% in January 2026.

## How did search popularity change for New Zealand hawkes bay funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 9% to 17.2%.
- In August 2026, Dunstalls gained estimated Share of Search among hawkes bay funeral directors in New Zealand, from 29.8% to 30.7%.
- In August 2026, Beth Shan lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 52.6% to 47.5%.
- In August 2026, Terry Longley & Son lost estimated Share of Search among hawkes bay funeral directors in New Zealand, from 8.7% to 4.6%.

## How did search popularity change for New Zealand napier funeral directors in August 2026?

- In August 2026, Howard & Gannon gained estimated Share of Search among napier funeral directors in New Zealand, from 9.8% to 18%.
- In August 2026, Beth Shan lost estimated Share of Search among napier funeral directors in New Zealand, from 57.5% to 49.8%.
- Estimated monthly branded searches for Dunstalls in New Zealand rose 25.7% over 11 measured months, from 740 to 930 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hawkes Bay funeral directors | 740 | 27.2% | 2 |
| Nov 2025 | Hawkes Bay funeral directors | 580 | 25.8% | 2 |
| Dec 2025 | Hawkes Bay funeral directors | 610 | 26.2% | 2 |
| Jan 2026 | Hawkes Bay funeral directors | 760 | 25.2% | 2 |
| Feb 2026 | Hawkes Bay funeral directors | 1.2K | 44.6% | 1 |
| Mar 2026 | Hawkes Bay funeral directors | 840 | 30.8% | 2 |
| Apr 2026 | Hawkes Bay funeral directors | 830 | 33.1% | 2 |
| May 2026 | Hawkes Bay funeral directors | 680 | 26% | 2 |
| Jun 2026 | Hawkes Bay funeral directors | 840 | 33.7% | 2 |
| Jul 2026 | Hawkes Bay funeral directors | 930 | 29.8% | 2 |
| Aug 2026 | Hawkes Bay funeral directors | 930 | 30.7% | 2 |
| Sep 2026 | Hawkes Bay funeral directors | — | — | — |
| Oct 2025 | Napier funeral directors | 740 | 28.8% | 2 |
| Nov 2025 | Napier funeral directors | 580 | 27% | 2 |
| Dec 2025 | Napier funeral directors | 610 | 27.1% | 2 |
| Jan 2026 | Napier funeral directors | 760 | 25.8% | 2 |
| Feb 2026 | Napier funeral directors | 1.2K | 45.9% | 1 |
| Mar 2026 | Napier funeral directors | 840 | 31.7% | 2 |
| Apr 2026 | Napier funeral directors | 830 | 34.4% | 2 |
| May 2026 | Napier funeral directors | 680 | 27.4% | 2 |
| Jun 2026 | Napier funeral directors | 840 | 37% | 2 |
| Jul 2026 | Napier funeral directors | 930 | 32.6% | 2 |
| Aug 2026 | Napier funeral directors | 930 | 32.2% | 2 |
| Sep 2026 | Napier funeral directors | — | — | — |

## How is Dunstalls measured?

Brandwave collects information about searches that people make online using Dunstalls’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dunstall's funeral services”
- “dunstall’s funeral services”
- “dunstall's funeral services napier”
- “dunstall’s funeral services napier”
- “dunstalls”
- “dunstalls co nz”
- “dunstalls funeral”
- “dunstalls funeral directors”
- “dunstalls funeral home”
- “dunstalls funeral services”
- “dunstalls funeral services napier”
- “dunstalls.co.nz”

## Which hawkes bay funeral directors compete with Dunstalls?

- [Beth Shan](/demand/nz/brands/beth-shan): Head-to-head: /demand/nz/compare/beth-shan-vs-dunstalls
- [Howard & Gannon](/demand/nz/brands/howard-and-gannon): Head-to-head: /demand/nz/compare/dunstalls-vs-howard-and-gannon
- [Terry Longley & Son](/demand/nz/brands/terry-longley-and-son): Head-to-head: /demand/nz/compare/dunstalls-vs-terry-longley-and-son

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dunstalls: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dunstalls

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dunstalls. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
