--- title: "Dun & Bradstreet: search popularity in New Zealand" description: "Dun & Bradstreet is a business data provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dun-bradstreet" publisher: "Brandwave" --- # Dun & Bradstreet: search popularity in New Zealand Dun & Bradstreet is a business data provider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dun & Bradstreet - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among B2B contact data providers**: 22% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | B2B contact data providers | 2 | 22% | 390 | - [B2B contact data providers](/demand/nz/categories/nz-b2b-contact-data-providers) ## Top B2B contact data providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dun & Bradstreet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Dun & Bradstreet is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apollo | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ZoomInfo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Firmable | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Dun & Bradstreet | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Katalyst Business | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lusha | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Cognism | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about B2B contact data providers - Asked ChatGPT "Which B2B contact data provider should I use in New Zealand?": 1. Firmable, 2. Apollo, 3. Dun & Bradstreet, 4. Lusha, 5. ZoomInfo - Asked ChatGPT "What are the best B2B contact data providers in New Zealand?": 1. Apollo, 2. Katalyst Business, 3. ZoomInfo, 4. Lusha - Asked ChatGPT "What's the best B2B contact data provider in New Zealand for sales prospecting?": 1. Firmable, 2. Apollo, 3. Katalyst Business, 4. ZoomInfo - Searched Google, AI Overview "b2b contact data providers": 1. ZoomInfo, 2. Apollo, 3. Cognism, 4. Lusha - Searched Google, AI Overview "company data provider": 1. Dun & Bradstreet, 2. Apollo, 3. ZoomInfo Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Dun & Bradstreet changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dun & Bradstreet in New Zealand rose from 320 to 390. - Across the 12 months ending September 2026, Dun & Bradstreet’s share of searches among B2B contact data providers in New Zealand increased from 16.7% to 22%. - Across the 12 months ending September 2026, Dun & Bradstreet’s share of searches among B2B contact data providers in New Zealand peaked at 35.8% in February 2026 and was lowest at 14.3% in May 2026. - Across the 12 months ending September 2026, Dun & Bradstreet rose from 4th to 2nd among B2B contact data providers in New Zealand. ## How did search popularity change for New Zealand B2B contact data providers in September 2026? - In September 2026, ZoomInfo overtook Lusha and 2 others to become the leader among B2B contact data providers in New Zealand, with 27.1% of the searches. - In September 2026, Apollo gained share of searches among B2B contact data providers in New Zealand, from 6.3% to 7.9%. - In September 2026, Firmable lost share of searches among B2B contact data providers in New Zealand, from 22.3% to 18.1%. - In September 2026, Lusha lost share of searches among B2B contact data providers in New Zealand, from 22.9% to 22%. - In September 2026, Cognism lost share of searches among B2B contact data providers in New Zealand, from 2.3% to 1.7%. - In September 2026, Katalyst Business lost share of searches among B2B contact data providers in New Zealand, from 1.7% to 1.1%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | B2B contact data providers | 320 | 16.7% | 4 | | Nov 2025 | B2B contact data providers | 320 | 16% | 4 | | Dec 2025 | B2B contact data providers | 260 | 17.6% | 4 | | Jan 2026 | B2B contact data providers | 390 | 18.1% | 3 | | Feb 2026 | B2B contact data providers | 880 | 35.8% | 1 | | Mar 2026 | B2B contact data providers | 480 | 19.4% | 2 | | Apr 2026 | B2B contact data providers | 390 | 19.5% | 3 | | May 2026 | B2B contact data providers | 260 | 14.3% | 4 | | Jun 2026 | B2B contact data providers | 320 | 17.3% | 4 | | Jul 2026 | B2B contact data providers | 320 | 19% | 4 | | Aug 2026 | B2B contact data providers | 390 | 22.3% | 2 | | Sep 2026 | B2B contact data providers | 390 | 22% | 2 | ## How are Dun & Bradstreet’s branded searches counted? Brandwave collects information about searches that people make online using Dun & Bradstreet’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dun and bradstreet” ## Which B2B contact data providers compete with Dun & Bradstreet? - [ZoomInfo](/demand/nz/brands/zoominfo): Head-to-head: /demand/nz/compare/dun-bradstreet-vs-zoominfo - [Lusha](/demand/nz/brands/lusha): Head-to-head: /demand/nz/compare/dun-bradstreet-vs-lusha - [Firmable](/demand/nz/brands/firmable): Head-to-head: /demand/nz/compare/dun-bradstreet-vs-firmable - [Apollo](/demand/nz/brands/apollo-io): Head-to-head: /demand/nz/compare/apollo-io-vs-dun-bradstreet - [Cognism](/demand/nz/brands/cognism): Head-to-head: /demand/nz/compare/cognism-vs-dun-bradstreet - [Katalyst Business](/demand/nz/brands/katalyst-business) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dun & Bradstreet: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dun-bradstreet This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dun-bradstreet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.