---
title: "Dulux: search popularity and Share of Search in New Zealand"
description: "Dulux is a paint brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dulux"
publisher: "Brandwave"
---

# Dulux: search popularity and Share of Search in New Zealand

Dulux is a paint brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dulux
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among paint brands**: 23.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Paint brands | 2 | 23.4% | 14.2K |

- [Paint brands](/demand/nz/categories/nz-paint-brands)

## How has branded search demand for Dulux changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dulux in New Zealand fell from 16.4K to 14.2K.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint brands in New Zealand increased from 19.8% to 23.4%.

## How did search popularity change for New Zealand paint brands in August 2026?

- In August 2026, Dulux gained estimated Share of Search among paint brands in New Zealand, from 21.8% to 23.4%.
- In August 2026, Resene lost estimated Share of Search among paint brands in New Zealand, from 73.3% to 71.7%.
- Estimated monthly branded searches for British Paints in New Zealand fell 36.2% over 11 measured months, from 470 to 300 in August 2026.
- Estimated monthly branded searches for Wattyl in New Zealand fell 25.1% over 11 measured months, from 3.6K to 2.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Paint brands | 16.4K | 19.8% | 2 |
| Nov 2025 | Paint brands | 16.9K | 21.8% | 2 |
| Dec 2025 | Paint brands | 16.4K | 21.9% | 2 |
| Jan 2026 | Paint brands | 17.8K | 21.8% | 2 |
| Feb 2026 | Paint brands | 15K | 21.1% | 2 |
| Mar 2026 | Paint brands | 17.1K | 22.2% | 2 |
| Apr 2026 | Paint brands | 14.8K | 20.7% | 2 |
| May 2026 | Paint brands | 14.5K | 20.9% | 2 |
| Jun 2026 | Paint brands | 13K | 22.1% | 2 |
| Jul 2026 | Paint brands | 12.7K | 21.8% | 2 |
| Aug 2026 | Paint brands | 14.2K | 23.4% | 2 |
| Sep 2026 | Paint brands | — | — | — |

## How is Dulux measured?

Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dulux”
- “dulux 1 step prep”
- “dulux aquanamel”
- “dulux ceiling paint”
- “dulux co nz”
- “dulux colour chart”
- “dulux ferry road”
- “dulux natural white”
- “dulux near me”
- “dulux nz”
- “dulux online”
- “dulux outside paint”
- “dulux paint”
- “dulux paint shades”
- “dulux roof paint”
- “dulux shades”
- “dulux timbacryl”
- “dulux undercoat primer”
- “dulux wash and wear”
- “dulux weathershield”
- “dulux westgate”
- “dulux white”

## Which paint brands compete with Dulux?

- [Resene](/demand/nz/brands/resene): Head-to-head: /demand/nz/compare/dulux-vs-resene
- [Wattyl](/demand/nz/brands/wattyl): Head-to-head: /demand/nz/compare/dulux-vs-wattyl
- [British Paints](/demand/nz/brands/british-paints): Head-to-head: /demand/nz/compare/british-paints-vs-dulux

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Dulux: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dulux

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dulux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.