---
title: "DuckDuckGo: search popularity and Share of Search in New Zealand"
description: "DuckDuckGo is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/duckduckgo"
publisher: "Brandwave"
---

# DuckDuckGo: search popularity and Share of Search in New Zealand

DuckDuckGo is a search engine used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DuckDuckGo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among search engines**: 2.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Search engines | 2 | 2.3% | 64.4K |

- [Search engines](/demand/nz/categories/nz-search-engines)

## How has branded search demand for DuckDuckGo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DuckDuckGo in New Zealand rose from 52.8K to 64.4K.
- Across the 11 months ending August 2026, DuckDuckGo’s estimated Share of Search among search engines in New Zealand peaked at 3.5% in December 2025 and was lowest at 1.7% in March 2026.

## How did search popularity change for New Zealand search engines in August 2026?

- In August 2026, Google gained estimated Share of Search among search engines in New Zealand, from 95.2% to 95.9%.
- Estimated monthly branded searches for Ecosia in New Zealand rose 145.9% over 11 measured months, from 1.1K to 2.7K in August 2026.
- Estimated monthly branded searches for Bing in New Zealand rose 24.9% over 11 measured months, from 29.1K to 36.4K in August 2026.
- Estimated monthly branded searches for DuckDuckGo in New Zealand rose 22% over 11 measured months, from 52.8K to 64.4K in August 2026.
- Estimated monthly branded searches for Yahoo in New Zealand fell 31.7% over 11 measured months, from 16.4K to 11.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Search engines | 52.8K | 2.3% | 2 |
| Nov 2025 | Search engines | 53K | 2.4% | 2 |
| Dec 2025 | Search engines | 52.9K | 3.5% | 2 |
| Jan 2026 | Search engines | 53K | 3.4% | 2 |
| Feb 2026 | Search engines | 53.2K | 2.3% | 2 |
| Mar 2026 | Search engines | 53.2K | 1.7% | 2 |
| Apr 2026 | Search engines | 52.6K | 2.6% | 2 |
| May 2026 | Search engines | 64.6K | 2.3% | 2 |
| Jun 2026 | Search engines | 64.3K | 2.3% | 2 |
| Jul 2026 | Search engines | 53.3K | 2.6% | 2 |
| Aug 2026 | Search engines | 64.4K | 2.3% | 2 |
| Sep 2026 | Search engines | — | — | — |

## How is DuckDuckGo measured?

Brandwave collects information about searches that people make online using DuckDuckGo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “duckduckgo”
- “duckduckgo app”
- “duckduckgo browser”
- “duckduckgo com”
- “duckduckgo dark”
- “duckduckgo download”
- “duckduckgo near me”
- “duckduckgo online”
- “duckduckgo privacy browser”
- “duckduckgo search”
- “duckduckgo search engine”
- “www duckduckgo com browser”
- “www duckduckgo com search engine”

## Which search engines compete with DuckDuckGo?

- [Google](/demand/nz/brands/google): Head-to-head: /demand/nz/compare/duckduckgo-vs-google
- [Bing](/demand/nz/brands/bing): Head-to-head: /demand/nz/compare/bing-vs-duckduckgo
- [Yahoo](/demand/nz/brands/yahoo): Head-to-head: /demand/nz/compare/duckduckgo-vs-yahoo
- [Ecosia](/demand/nz/brands/ecosia): Head-to-head: /demand/nz/compare/duckduckgo-vs-ecosia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DuckDuckGo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/duckduckgo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/duckduckgo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.