---
title: "Ducati: search popularity and Share of Search in New Zealand"
description: "Ducati is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ducati"
publisher: "Brandwave"
---

# Ducati: search popularity and Share of Search in New Zealand

Ducati is a motorcycle brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Ducati
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among motorcycle brands**: 12.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Motorcycle brands | 4 | 12.3% | 6.5K |

- [Motorcycle brands](/demand/nz/categories/nz-motorcycle-brands)

## How has branded search demand for Ducati changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Ducati in New Zealand fell from 7.6K to 6.5K.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand decreased from 13.9% to 12.3%.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.3% in June 2026.
- Across the 11 months ending August 2026, Ducati fell from 3rd to 4th among motorcycle brands in New Zealand.

## How did search popularity change for New Zealand motorcycle brands in August 2026?

- In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.
- In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
- In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
- Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.
- In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
- In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Motorcycle brands | 7.6K | 13.9% | 3 |
| Nov 2025 | Motorcycle brands | 6.6K | 12.4% | 4 |
| Dec 2025 | Motorcycle brands | 7.5K | 14.3% | 2 |
| Jan 2026 | Motorcycle brands | 6.6K | 13.1% | 3 |
| Feb 2026 | Motorcycle brands | 6.5K | 12.4% | 4 |
| Mar 2026 | Motorcycle brands | 7.4K | 12.8% | 4 |
| Apr 2026 | Motorcycle brands | 6.5K | 12.2% | 5 |
| May 2026 | Motorcycle brands | 6.6K | 11.6% | 6 |
| Jun 2026 | Motorcycle brands | 5.8K | 11.3% | 5 |
| Jul 2026 | Motorcycle brands | 5.6K | 11.4% | 4 |
| Aug 2026 | Motorcycle brands | 6.5K | 12.3% | 4 |
| Sep 2026 | Motorcycle brands | — | — | — |

## How is Ducati measured?

Brandwave collects information about searches that people make online using Ducati’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ducati”
- “ducati 916”
- “ducati 996”
- “ducati bike”
- “ducati com”
- “ducati diavel”
- “ducati fighter”
- “ducati monster”
- “ducati monster 659”
- “ducati motorcycle”
- “ducati multi”
- “ducati near me”
- “ducati nz”
- “ducati online”
- “ducati panigale”
- “ducati panigale v2”
- “ducati panigale v4”
- “ducati panigale v4r”
- “ducati scooter”
- “ducati scrambler”
- “ducati streetfighter v4”
- “ducati v2”
- “ducati v4”

## Which motorcycle brands compete with Ducati?

- [Harley-Davidson](/demand/nz/brands/harley-davidson): Head-to-head: /demand/nz/compare/ducati-vs-harley-davidson
- [Kawasaki](/demand/nz/brands/kawasaki): Head-to-head: /demand/nz/compare/ducati-vs-kawasaki
- [CFMOTO](/demand/nz/brands/cfmoto): Head-to-head: /demand/nz/compare/cfmoto-vs-ducati
- [KTM](/demand/nz/brands/ktm): Head-to-head: /demand/nz/compare/ducati-vs-ktm
- [Royal Enfield](/demand/nz/brands/royal-enfield): Head-to-head: /demand/nz/compare/ducati-vs-royal-enfield
- [Triumph](/demand/nz/brands/triumph)
- [Honda Motorcycles](/demand/nz/brands/honda-motorcycles)
- [Suzuki Motorcycles](/demand/nz/brands/suzuki-motorcycles)
- [Yamaha Motor](/demand/nz/brands/yamaha-motor)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Ducati: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ducati

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ducati. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.