--- title: "DTSL: search popularity and Share of Search in New Zealand" description: "DTSL provides business IT support services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dtsl" publisher: "Brandwave" --- # DTSL: search popularity and Share of Search in New Zealand DTSL provides business IT support services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DTSL - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among hastings IT support companies**: 43.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hastings IT support companies | 1 | 43.8% | 640 | | Napier IT support companies | 1 | 58.7% | 640 | - [Hastings IT support companies](/demand/nz/categories/nz-hastings-it-support-companies) - [Napier IT support companies](/demand/nz/categories/nz-napier-it-support-companies) ## How has branded search demand for DTSL changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for DTSL in New Zealand rose from 580 to 640. - Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand decreased from 57.4% to 43.8%. - Across the 11 months ending August 2026, DTSL’s estimated Share of Search among hastings IT support companies in New Zealand peaked at 59.2% in December 2025 and was lowest at 34.8% in June 2026. - Across the 11 months ending August 2026, DTSL’s estimated Share of Search among napier IT support companies in New Zealand decreased from 59.8% to 58.7%. - Across the 11 months ending August 2026, DTSL’s estimated Share of Search among napier IT support companies in New Zealand peaked at 61.7% in March 2026 and was lowest at 41% in June 2026. ## How did search popularity change for New Zealand hastings IT support companies in August 2026? - In August 2026, DTSL gained estimated Share of Search among hastings IT support companies in New Zealand, from 39.3% to 43.8%. - In August 2026, Tribe Technology gained estimated Share of Search among hastings IT support companies in New Zealand, from 28.6% to 32.9%. - In August 2026, OxygenIT lost estimated Share of Search among hastings IT support companies in New Zealand, from 24.1% to 15.1%. - Glenn Cook Technologies’ estimated Share of Search among hastings IT support companies in New Zealand has lost ground for 3 months in a row, from 9.1% to 6.2% in August 2026. ## How did search popularity change for New Zealand napier IT support companies in August 2026? - In August 2026, DTSL gained estimated Share of Search among napier IT support companies in New Zealand, from 49.4% to 58.7%. - In August 2026, OxygenIT lost estimated Share of Search among napier IT support companies in New Zealand, from 30.3% to 20.2%. - Estimated monthly branded searches for Glenn Cook Technologies in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026. - Estimated monthly branded searches for CoreTech in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hastings IT support companies | 580 | 57.4% | 1 | | Nov 2025 | Hastings IT support companies | 560 | 58.9% | 1 | | Dec 2025 | Hastings IT support companies | 420 | 59.2% | 1 | | Jan 2026 | Hastings IT support companies | 320 | 42.1% | 1 | | Feb 2026 | Hastings IT support companies | 360 | 42.9% | 1 | | Mar 2026 | Hastings IT support companies | 580 | 54.7% | 1 | | Apr 2026 | Hastings IT support companies | 420 | 47.7% | 1 | | May 2026 | Hastings IT support companies | 510 | 51.5% | 1 | | Jun 2026 | Hastings IT support companies | 480 | 34.8% | 2 | | Jul 2026 | Hastings IT support companies | 440 | 39.3% | 1 | | Aug 2026 | Hastings IT support companies | 640 | 43.8% | 1 | | Sep 2026 | Hastings IT support companies | — | — | — | | Oct 2025 | Napier IT support companies | 580 | 59.8% | 1 | | Nov 2025 | Napier IT support companies | 560 | 61.5% | 1 | | Dec 2025 | Napier IT support companies | 420 | 60% | 1 | | Jan 2026 | Napier IT support companies | 320 | 48.5% | 1 | | Feb 2026 | Napier IT support companies | 360 | 50.7% | 1 | | Mar 2026 | Napier IT support companies | 580 | 61.7% | 1 | | Apr 2026 | Napier IT support companies | 420 | 56% | 1 | | May 2026 | Napier IT support companies | 510 | 60% | 1 | | Jun 2026 | Napier IT support companies | 480 | 41% | 2 | | Jul 2026 | Napier IT support companies | 440 | 49.4% | 1 | | Aug 2026 | Napier IT support companies | 640 | 58.7% | 1 | | Sep 2026 | Napier IT support companies | — | — | — | ## How is DTSL measured? Brandwave collects information about searches that people make online using DTSL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dtsl” - “dtsl co nz” - “dtsl hastings” - “dtsl new zealand” - “dtsl nz” - “dtsl.co.nz” ## Which hastings IT support companies compete with DTSL? - [Tribe Technology](/demand/nz/brands/tribe-technology): Head-to-head: /demand/nz/compare/dtsl-vs-tribe-technology - [OxygenIT](/demand/nz/brands/oxygenit): Head-to-head: /demand/nz/compare/dtsl-vs-oxygenit - [Glenn Cook Technologies](/demand/nz/brands/glenn-cook-technologies): Head-to-head: /demand/nz/compare/dtsl-vs-glenn-cook-technologies - [StressFree IT](/demand/nz/brands/stressfree-it): Head-to-head: /demand/nz/compare/dtsl-vs-stressfree-it - [Things Digital](/demand/nz/brands/things-digital): Head-to-head: /demand/nz/compare/dtsl-vs-things-digital ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DTSL: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dtsl This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dtsl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.