---
title: "DTI Lawyers: search popularity and Share of Search in New Zealand"
description: "DTI Lawyers provides legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dti-lawyers"
publisher: "Brandwave"
---

# DTI Lawyers: search popularity and Share of Search in New Zealand

DTI Lawyers provides legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: DTI Lawyers
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hamilton law firms**: 59.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamilton law firms | 1 | 59.5% | 660 |

- [Hamilton law firms](/demand/nz/categories/nz-hamilton-law-firms)

## How has branded search demand for DTI Lawyers changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for DTI Lawyers in New Zealand held steady, from 630 to 660.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand increased from 58.9% to 59.5%.
- Across the 11 months ending August 2026, DTI Lawyers’ estimated Share of Search among hamilton law firms in New Zealand peaked at 59.5% in August 2026 and was lowest at 47.9% in January 2026.

## How did search popularity change for New Zealand hamilton law firms in August 2026?

- In August 2026, DTI Lawyers gained estimated Share of Search among hamilton law firms in New Zealand, from 54.3% to 59.5%.
- In August 2026, KJ Law lost estimated Share of Search among hamilton law firms in New Zealand, from 11.1% to 8.1%.
- In August 2026, Grayson Clements lost estimated Share of Search among hamilton law firms in New Zealand, from 34.6% to 32.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamilton law firms | 630 | 58.9% | 1 |
| Nov 2025 | Hamilton law firms | 530 | 50% | 1 |
| Dec 2025 | Hamilton law firms | 360 | 48% | 1 |
| Jan 2026 | Hamilton law firms | 350 | 47.9% | 1 |
| Feb 2026 | Hamilton law firms | 530 | 52.5% | 1 |
| Mar 2026 | Hamilton law firms | 630 | 55.3% | 1 |
| Apr 2026 | Hamilton law firms | 430 | 56.6% | 1 |
| May 2026 | Hamilton law firms | 530 | 58.2% | 1 |
| Jun 2026 | Hamilton law firms | 520 | 57.1% | 1 |
| Jul 2026 | Hamilton law firms | 440 | 54.3% | 1 |
| Aug 2026 | Hamilton law firms | 660 | 59.5% | 1 |
| Sep 2026 | Hamilton law firms | — | — | — |

## How is DTI Lawyers measured?

Brandwave collects information about searches that people make online using DTI Lawyers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dti lawyers”
- “dti lawyers hamilton”

## Which hamilton law firms compete with DTI Lawyers?

- [Grayson Clements](/demand/nz/brands/grayson-clements): Head-to-head: /demand/nz/compare/dti-lawyers-vs-grayson-clements
- [KJ Law](/demand/nz/brands/kj-law): Head-to-head: /demand/nz/compare/dti-lawyers-vs-kj-law

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "DTI Lawyers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dti-lawyers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dti-lawyers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.