--- title: "DSC: search popularity in New Zealand" description: "DSC is a cricket equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dsc" publisher: "Brandwave" --- # DSC: search popularity in New Zealand DSC is a cricket equipment maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: DSC - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among cricket gear brands**: 3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cricket gear brands | 6 | 3% | 70 | - [Cricket gear brands](/demand/nz/categories/nz-cricket-gear-brands) ## Top cricket gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DSC was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DSC is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kookaburra | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gray-Nicolls | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gunn & Moore | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance Cricket | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | DSC | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | SS Cricket | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about cricket gear brands - Asked ChatGPT "Which cricket gear brand should I buy in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket - Asked ChatGPT "What are the best cricket gear brands in New Zealand?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. New Balance Cricket, 5. SS Cricket, 6. DSC - Asked ChatGPT "What's the best cricket gear brand in New Zealand for club cricket?": 1. Kookaburra, 2. Gray-Nicolls, 3. Gunn & Moore, 4. DSC - Searched Google, AI Overview "cricket bats nz": 1. Kookaburra, 2. Gray-Nicolls, 3. DSC, 4. Gunn & Moore - Searched Google, AI Overview "cricket equipment nz": 1. DSC, 2. Kookaburra, 3. Gray-Nicolls, 4. Gunn & Moore Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for DSC changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for DSC in New Zealand fell from 140 to 70. - Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand decreased from 3.7% to 3%. - Across the 12 months ending September 2026, DSC’s share of searches among cricket gear brands in New Zealand peaked at 3.7% in October 2025 and was lowest at 1.5% in May 2026. ## How did search popularity change for New Zealand cricket gear brands in September 2026? - In September 2026, Gunn & Moore overtook New Balance Cricket and SS Cricket to rank 3rd among cricket gear brands in New Zealand, with 10.1% of the searches. - In September 2026, Gray-Nicolls gained share of searches among cricket gear brands in New Zealand, from 27.1% to 30.4%. - In September 2026, DSC gained share of searches among cricket gear brands in New Zealand, from 2.4% to 3%. - In September 2026, New Balance Cricket lost share of searches among cricket gear brands in New Zealand, from 12.4% to 9.3%. - In September 2026, SS Cricket lost share of searches among cricket gear brands in New Zealand, from 11% to 8.9%. - In September 2026, Kookaburra lost share of searches among cricket gear brands in New Zealand, from 40% to 38.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cricket gear brands | 140 | 3.7% | 6 | | Nov 2025 | Cricket gear brands | 170 | 3.4% | 6 | | Dec 2025 | Cricket gear brands | 170 | 3.6% | 6 | | Jan 2026 | Cricket gear brands | 110 | 3.2% | 6 | | Feb 2026 | Cricket gear brands | 90 | 2.8% | 6 | | Mar 2026 | Cricket gear brands | 90 | 2.5% | 6 | | Apr 2026 | Cricket gear brands | 50 | 2.9% | 6 | | May 2026 | Cricket gear brands | 20 | 1.5% | 6 | | Jun 2026 | Cricket gear brands | 50 | 3.4% | 6 | | Jul 2026 | Cricket gear brands | 40 | 2.7% | 6 | | Aug 2026 | Cricket gear brands | 50 | 2.4% | 6 | | Sep 2026 | Cricket gear brands | 70 | 3% | 6 | ## How are DSC’s branded searches counted? Brandwave collects information about searches that people make online using DSC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dsc cricket” ## Which cricket gear brands compete with DSC? - [Kookaburra](/demand/nz/brands/kookaburra): Head-to-head: /demand/nz/compare/dsc-vs-kookaburra - [Gray-Nicolls](/demand/nz/brands/gray-nicolls): Head-to-head: /demand/nz/compare/dsc-vs-gray-nicolls - [Gunn & Moore](/demand/nz/brands/gunn-and-moore): Head-to-head: /demand/nz/compare/dsc-vs-gunn-and-moore - [New Balance Cricket](/demand/nz/brands/new-balance-cricket): Head-to-head: /demand/nz/compare/dsc-vs-new-balance-cricket - [SS Cricket](/demand/nz/brands/ss-cricket): Head-to-head: /demand/nz/compare/dsc-vs-ss-cricket ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "DSC: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dsc This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dsc. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.