---
title: "Drummond & Etheridge: search popularity and Share of Search in New Zealand"
description: "Drummond & Etheridge is a farm machinery dealer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/drummond-and-etheridge"
publisher: "Brandwave"
---

# Drummond & Etheridge: search popularity and Share of Search in New Zealand

Drummond & Etheridge is a farm machinery dealer available in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Drummond & Etheridge
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among farm machinery dealers**: 49.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Farm machinery dealers | 1 | 49.8% | 3.2K |

- [Farm machinery dealers](/demand/nz/categories/nz-farm-machinery-dealers)

## How has branded search demand for Drummond & Etheridge changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Drummond & Etheridge in New Zealand fell from 3.8K to 3.2K.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand decreased from 53.1% to 49.8%.
- Across the 11 months ending August 2026, Drummond & Etheridge’s estimated Share of Search among farm machinery dealers in New Zealand peaked at 53.1% in October 2025 and was lowest at 43.3% in March 2026.

## How did search popularity change for New Zealand farm machinery dealers in August 2026?

- In August 2026, Norwood gained estimated Share of Search among farm machinery dealers in New Zealand, from 4.7% to 5.8%.
- In August 2026, Drummond & Etheridge gained estimated Share of Search among farm machinery dealers in New Zealand, from 49.3% to 49.8%.
- In August 2026, Power Farming lost estimated Share of Search among farm machinery dealers in New Zealand, from 32.8% to 31.5%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Farm machinery dealers | 3.8K | 53.1% | 1 |
| Nov 2025 | Farm machinery dealers | 3.8K | 51.4% | 1 |
| Dec 2025 | Farm machinery dealers | 3.2K | 51.4% | 1 |
| Jan 2026 | Farm machinery dealers | 3.2K | 49.8% | 1 |
| Feb 2026 | Farm machinery dealers | 2.6K | 46.8% | 1 |
| Mar 2026 | Farm machinery dealers | 2.6K | 43.3% | 1 |
| Apr 2026 | Farm machinery dealers | 2.6K | 47% | 1 |
| May 2026 | Farm machinery dealers | 2.6K | 46.9% | 1 |
| Jun 2026 | Farm machinery dealers | 3.2K | 50.9% | 1 |
| Jul 2026 | Farm machinery dealers | 2.6K | 49.3% | 1 |
| Aug 2026 | Farm machinery dealers | 3.2K | 49.8% | 1 |
| Sep 2026 | Farm machinery dealers | — | — | — |

## How is Drummond & Etheridge measured?

Brandwave collects information about searches that people make online using Drummond & Etheridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “drummond & etheridge”
- “drummond and etheridge”
- “drummond and etheridge tractors”
- “drummond etheridge”

## Which farm machinery dealers compete with Drummond & Etheridge?

- [Power Farming](/demand/nz/brands/power-farming): Head-to-head: /demand/nz/compare/drummond-and-etheridge-vs-power-farming
- [Landpower](/demand/nz/brands/landpower): Head-to-head: /demand/nz/compare/drummond-and-etheridge-vs-landpower
- [Norwood](/demand/nz/brands/norwood): Head-to-head: /demand/nz/compare/drummond-and-etheridge-vs-norwood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Drummond & Etheridge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/drummond-and-etheridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/drummond-and-etheridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.