--- title: "Droppah: search popularity in New Zealand" description: "A New Zealand rostering app from the makers of PayHero. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/droppah" publisher: "Brandwave" --- # Droppah: search popularity in New Zealand A New Zealand rostering app from the makers of PayHero. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Droppah - **Owned by**: FlexiTime - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among payroll and rostering software**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | payroll and rostering software | 7 | 2.7% | 1.9K | | Employee scheduling platforms | 3 | 10.6% | 1.9K | - [New Zealand payroll and rostering software](/demand/nz/categories/nz-payroll-and-rostering-software) - [Employee scheduling platforms](/demand/nz/categories/nz-employee-scheduling-platforms) ## Top payroll and rostering software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Droppah was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Droppah is the third most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PayHero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Droppah | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Deputy | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | iPayroll | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Rosterit | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tanda | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Thankyou Payroll | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ace Payroll | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | IMS Payroll | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | PaySauce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payroll and rostering software - Asked ChatGPT "Which payroll and rostering platform should I use in New Zealand?": 1. PayHero, 2. Smartly, 3. Employment Hero, 4. Deputy, 5. Droppah, 6. IMS Payroll - Asked ChatGPT "What are the best payroll and rostering platforms in New Zealand?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Deputy, 5. Employment Hero, 6. Rosterit - Asked ChatGPT "What's the best payroll and rostering platform in New Zealand for a small team?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Employment Hero, 5. Deputy - Searched Google, AI Overview "payroll software nz": 1. Smartly, 2. PayHero, 3. iPayroll, 4. Thankyou Payroll, 5. Ace Payroll - Searched Google, AI Overview "rostering software nz": 1. Droppah, 2. Employment Hero, 3. Rosterit, 4. Tanda, 5. PayHero, 6. iPayroll, 7. Smartly Not named in any answer: PaySauce. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Droppah changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Droppah in New Zealand held steady at 1.9K. - Across the 12 months ending September 2026, Droppah’s share of searches among payroll and rostering software in New Zealand held steady, from 2.5% to 2.7%. - Across the 12 months ending September 2026, Droppah’s share of searches among employee scheduling platforms in New Zealand peaked at 12.7% in March 2026 and was lowest at 9.6% in May 2026. - Across the 12 months ending September 2026, Droppah rose from 4th to 3rd among employee scheduling platforms in New Zealand. ## How did search popularity change for New Zealand payroll and rostering software in September 2026? - In September 2026, Thankyou Payroll overtook PaySauce to rank 4th among payroll and rostering software in New Zealand, with 9.4% of the searches. - In September 2026, Smartly overtook PaySauce to rank 5th among payroll and rostering software in New Zealand, with 7% of the searches. - In September 2026, PayHero lost share of searches among payroll and rostering software in New Zealand, from 34.3% to 32.7%. - In September 2026, PaySauce lost share of searches among payroll and rostering software in New Zealand, from 6.5% to 5.2%. - iPayroll’s share of searches among payroll and rostering software in New Zealand has lost ground for 3 months in a row, from 29.6% to 26% in September 2026. - Estimated monthly branded searches for Tanda in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%. - In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%. - Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026. - Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. - Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | payroll and rostering software | 1.9K | 2.5% | 7 | | Nov 2025 | payroll and rostering software | 1.9K | 2.4% | 7 | | Dec 2025 | payroll and rostering software | 1.9K | 2.7% | 7 | | Jan 2026 | payroll and rostering software | 1.9K | 2.9% | 7 | | Feb 2026 | payroll and rostering software | 1.9K | 2.9% | 7 | | Mar 2026 | payroll and rostering software | 2.4K | 3.1% | 7 | | Apr 2026 | payroll and rostering software | 1.9K | 2.8% | 7 | | May 2026 | payroll and rostering software | 1.9K | 2.8% | 7 | | Jun 2026 | payroll and rostering software | 1.9K | 2.5% | 7 | | Jul 2026 | payroll and rostering software | 1.9K | 2.8% | 7 | | Aug 2026 | payroll and rostering software | 1.9K | 2.8% | 7 | | Sep 2026 | payroll and rostering software | 1.9K | 2.7% | 7 | | Oct 2025 | Employee scheduling platforms | 1.9K | 10.7% | 4 | | Nov 2025 | Employee scheduling platforms | 1.9K | 10.2% | 4 | | Dec 2025 | Employee scheduling platforms | 1.9K | 12.1% | 3 | | Jan 2026 | Employee scheduling platforms | 1.9K | 12.3% | 3 | | Feb 2026 | Employee scheduling platforms | 1.9K | 12.2% | 2 | | Mar 2026 | Employee scheduling platforms | 2.4K | 12.7% | 3 | | Apr 2026 | Employee scheduling platforms | 1.9K | 12% | 3 | | May 2026 | Employee scheduling platforms | 1.9K | 9.6% | 4 | | Jun 2026 | Employee scheduling platforms | 1.9K | 10% | 4 | | Jul 2026 | Employee scheduling platforms | 1.9K | 10% | 4 | | Aug 2026 | Employee scheduling platforms | 1.9K | 10.2% | 3 | | Sep 2026 | Employee scheduling platforms | 1.9K | 10.6% | 3 | ## How are Droppah’s branded searches counted? Brandwave collects information about searches that people make online using Droppah’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “droppah” ## Which payroll and rostering software compete with Droppah? - [PayHero](/demand/nz/brands/payhero) - [iPayroll](/demand/nz/brands/ipayroll) - [Employment Hero](/demand/nz/brands/employment-hero) - [Thankyou Payroll](/demand/nz/brands/thankyou-payroll): Head-to-head: /demand/nz/compare/droppah-vs-thankyou-payroll - [Smartly](/demand/nz/brands/smartly): Head-to-head: /demand/nz/compare/droppah-vs-smartly - [PaySauce](/demand/nz/brands/paysauce): Head-to-head: /demand/nz/compare/droppah-vs-paysauce - [Rosterit](/demand/nz/brands/rosterit): Head-to-head: /demand/nz/compare/droppah-vs-rosterit - [IMS Payroll](/demand/nz/brands/ims-payroll): Head-to-head: /demand/nz/compare/droppah-vs-ims-payroll - [Ace Payroll](/demand/nz/brands/ace-payroll) - [Deputy](/demand/nz/brands/deputy) - [Tanda](/demand/nz/brands/tanda) ## Who owns Droppah? Droppah is owned by FlexiTime. Brandwave also tracks PayHero, owned by the same company, in New Zealand. - [FlexiTime](/demand/nz/companies/flexitime): Owns 2 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Droppah? Droppah is owned by FlexiTime. Brandwave also tracks PayHero, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Droppah: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/droppah This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/droppah. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.