---
title: "Dropbox: search popularity and Share of Search in New Zealand"
description: "Dropbox provides tools and services to store and share files across business teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/dropbox"
publisher: "Brandwave"
---

# Dropbox: search popularity and Share of Search in New Zealand

Dropbox provides tools and services to store and share files across business teams. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Dropbox
- **Owned by**: Dropbox
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among cloud storage services**: 7.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cloud storage services | 4 | 7.8% | 28.7K |

- [Cloud storage services](/demand/nz/categories/nz-cloud-storage-services)

## How has branded search demand for Dropbox changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Dropbox in New Zealand held steady, from 29.2K to 28.7K.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand decreased from 8.9% to 7.8%.
- Across the 11 months ending August 2026, Dropbox’s estimated Share of Search among cloud storage services in New Zealand peaked at 11.5% in January 2026 and was lowest at 7.8% in August 2026.

## How did search popularity change for New Zealand cloud storage services in August 2026?

- In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%.
- In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%.
- In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%.
- In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%.
- Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cloud storage services | 29.2K | 8.9% | 4 |
| Nov 2025 | Cloud storage services | 28.9K | 10.1% | 4 |
| Dec 2025 | Cloud storage services | 23.7K | 11% | 4 |
| Jan 2026 | Cloud storage services | 28.8K | 11.5% | 4 |
| Feb 2026 | Cloud storage services | 28.8K | 10.2% | 4 |
| Mar 2026 | Cloud storage services | 35K | 9% | 4 |
| Apr 2026 | Cloud storage services | 28.8K | 9.9% | 4 |
| May 2026 | Cloud storage services | 28.8K | 8.3% | 4 |
| Jun 2026 | Cloud storage services | 28.8K | 8.9% | 4 |
| Jul 2026 | Cloud storage services | 23.8K | 8.1% | 4 |
| Aug 2026 | Cloud storage services | 28.7K | 7.8% | 4 |
| Sep 2026 | Cloud storage services | — | — | — |

## How is Dropbox measured?

Brandwave collects information about searches that people make online using Dropbox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “dropbox”
- “dropbox app”
- “dropbox clm”
- “dropbox cloud storage”
- “dropbox cost”
- “dropbox dl”
- “dropbox free”
- “dropbox link”
- “dropbox near me”
- “dropbox new zealand”
- “dropbox nz”
- “dropbox online”
- “dropbox plans”
- “dropbox plus plan”
- “dropbox storage”
- “dropbox transfer”
- “dropbox what is”
- “google dropbox”
- “install dropbox”

## Which cloud storage services compete with Dropbox?

- [Google Drive](/demand/nz/brands/google-drive): Head-to-head: /demand/nz/compare/dropbox-vs-google-drive
- [OneDrive](/demand/nz/brands/onedrive): Head-to-head: /demand/nz/compare/dropbox-vs-onedrive
- [iCloud](/demand/nz/brands/icloud): Head-to-head: /demand/nz/compare/dropbox-vs-icloud
- [WeTransfer](/demand/nz/brands/wetransfer): Head-to-head: /demand/nz/compare/dropbox-vs-wetransfer
- [Box](/demand/nz/brands/box): Head-to-head: /demand/nz/compare/box-vs-dropbox

## Who owns Dropbox?

Dropbox is owned by Dropbox. Brandwave also tracks Dropbox Sign, owned by the same company, in New Zealand.

- [Dropbox](/demand/nz/companies/dropbox): Owns 2 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Dropbox?

Dropbox is owned by Dropbox. Brandwave also tracks Dropbox Sign, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Dropbox: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/dropbox

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dropbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.