---
title: "Drake: search popularity and Share of Search in New Zealand"
description: "Drake supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/drake"
publisher: "Brandwave"
---

# Drake: search popularity and Share of Search in New Zealand

Drake supplies temporary staff to New Zealand businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Drake
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hamilton recruitment agencies**: 11.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamilton recruitment agencies | 2 | 11.5% | 1.5K |
| Masterton recruitment agencies | 4 | 9.4% | 1.5K |
| Palmerston North recruitment agencies | 5 | 5% | 1.5K |
| Temp staffing agencies | 5 | 6.9% | 1.5K |

- [Hamilton recruitment agencies](/demand/nz/categories/nz-hamilton-recruitment-agencies)
- [Masterton recruitment agencies](/demand/nz/categories/nz-masterton-recruitment-agencies)
- [Palmerston North recruitment agencies](/demand/nz/categories/nz-palmerston-north-recruitment-agencies)
- [Temp staffing agencies](/demand/nz/categories/nz-temp-staffing-agencies)

## How has branded search demand for Drake changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Drake in New Zealand rose from 1.4K to 1.5K.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand increased from 9.7% to 11.5%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among hamilton recruitment agencies in New Zealand peaked at 12.5% in January 2026 and was lowest at 9.5% in November 2025.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand increased from 7.8% to 9.4%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among masterton recruitment agencies in New Zealand peaked at 9.5% in January 2026 and was lowest at 7.4% in November 2025.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among palmerston north recruitment agencies in New Zealand peaked at 5.9% in January 2026 and was lowest at 4.3% in July 2026.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand increased from 4.9% to 6.9%.
- Across the 11 months ending August 2026, Drake’s estimated Share of Search among temp staffing agencies in New Zealand peaked at 7.7% in January 2026 and was lowest at 4.9% in October 2025.

## How did search popularity change for New Zealand hamilton recruitment agencies in August 2026?

- In August 2026, Asset Recruitment gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 7.5% to 8.8%.
- In August 2026, Drake gained estimated Share of Search among hamilton recruitment agencies in New Zealand, from 10.6% to 11.5%.
- In August 2026, OneStaff lost estimated Share of Search among hamilton recruitment agencies in New Zealand, from 81.4% to 79%.
- Estimated monthly branded searches for RecruitNet in New Zealand rose 80% over 11 measured months, from 50 to 90 in August 2026.

## How did search popularity change for New Zealand masterton recruitment agencies in August 2026?

- In August 2026, Trade Assist overtook Drake to rank 3rd among masterton recruitment agencies in New Zealand, at 10.7%.
- In August 2026, Drake gained estimated Share of Search among masterton recruitment agencies in New Zealand, from 8.7% to 9.4%.
- In August 2026, OneStaff lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 67% to 64.6%.
- In August 2026, Madison Recruitment lost estimated Share of Search among masterton recruitment agencies in New Zealand, from 16.3% to 15.3%.

## How did search popularity change for New Zealand palmerston north recruitment agencies in August 2026?

- In August 2026, Coverstaff overtook ALH to rank 3rd among palmerston north recruitment agencies in New Zealand, at 18.8%.
- In August 2026, PN Personnel gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 2.8% to 4.1%.
- In August 2026, Drake gained estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 4.3% to 5%.
- In August 2026, ALH lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 19.2% to 15.1%.
- In August 2026, Adecco lost estimated Share of Search among palmerston north recruitment agencies in New Zealand, from 22.8% to 22.1%.
- Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

## How did search popularity change for New Zealand temp staffing agencies in August 2026?

- In August 2026, Drake gained estimated Share of Search among temp staffing agencies in New Zealand, from 6.1% to 6.9%.
- In August 2026, Hays gained estimated Share of Search among temp staffing agencies in New Zealand, from 18.5% to 19.2%.
- In August 2026, Adecco lost estimated Share of Search among temp staffing agencies in New Zealand, from 32% to 30.9%.
- Estimated monthly branded searches for Tradestaff in New Zealand rose 20.4% over 11 measured months, from 5.5K to 6.6K in August 2026.
- Estimated monthly branded searches for Randstad in New Zealand fell 78.9% over 11 measured months, from 9.4K to 2K in August 2026.
- Estimated monthly branded searches for ManpowerGroup in New Zealand fell 44.7% over 11 measured months, from 470 to 260 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamilton recruitment agencies | 1.4K | 9.7% | 2 |
| Nov 2025 | Hamilton recruitment agencies | 1.3K | 9.5% | 2 |
| Dec 2025 | Hamilton recruitment agencies | 1.1K | 10.3% | 2 |
| Jan 2026 | Hamilton recruitment agencies | 1.8K | 12.5% | 2 |
| Feb 2026 | Hamilton recruitment agencies | 1.5K | 10.5% | 2 |
| Mar 2026 | Hamilton recruitment agencies | 1.6K | 11% | 2 |
| Apr 2026 | Hamilton recruitment agencies | 1.4K | 11.4% | 2 |
| May 2026 | Hamilton recruitment agencies | 1.5K | 10.6% | 2 |
| Jun 2026 | Hamilton recruitment agencies | 1.4K | 9.6% | 2 |
| Jul 2026 | Hamilton recruitment agencies | 1.3K | 10.6% | 2 |
| Aug 2026 | Hamilton recruitment agencies | 1.5K | 11.5% | 2 |
| Sep 2026 | Hamilton recruitment agencies | — | — | — |
| Oct 2025 | Masterton recruitment agencies | 1.4K | 7.8% | 4 |
| Nov 2025 | Masterton recruitment agencies | 1.3K | 7.4% | 4 |
| Dec 2025 | Masterton recruitment agencies | 1.1K | 8.1% | 4 |
| Jan 2026 | Masterton recruitment agencies | 1.8K | 9.5% | 4 |
| Feb 2026 | Masterton recruitment agencies | 1.5K | 8.3% | 4 |
| Mar 2026 | Masterton recruitment agencies | 1.6K | 8.6% | 4 |
| Apr 2026 | Masterton recruitment agencies | 1.4K | 9.3% | 3 |
| May 2026 | Masterton recruitment agencies | 1.5K | 8.7% | 4 |
| Jun 2026 | Masterton recruitment agencies | 1.4K | 8% | 3 |
| Jul 2026 | Masterton recruitment agencies | 1.3K | 8.7% | 3 |
| Aug 2026 | Masterton recruitment agencies | 1.5K | 9.4% | 4 |
| Sep 2026 | Masterton recruitment agencies | — | — | — |
| Oct 2025 | Palmerston North recruitment agencies | 1.4K | 4.7% | 5 |
| Nov 2025 | Palmerston North recruitment agencies | 1.3K | 4.6% | 5 |
| Dec 2025 | Palmerston North recruitment agencies | 1.1K | 5.1% | 5 |
| Jan 2026 | Palmerston North recruitment agencies | 1.8K | 5.9% | 5 |
| Feb 2026 | Palmerston North recruitment agencies | 1.5K | 5.2% | 5 |
| Mar 2026 | Palmerston North recruitment agencies | 1.6K | 5% | 5 |
| Apr 2026 | Palmerston North recruitment agencies | 1.4K | 5.2% | 5 |
| May 2026 | Palmerston North recruitment agencies | 1.5K | 5.2% | 5 |
| Jun 2026 | Palmerston North recruitment agencies | 1.4K | 4.7% | 5 |
| Jul 2026 | Palmerston North recruitment agencies | 1.3K | 4.3% | 5 |
| Aug 2026 | Palmerston North recruitment agencies | 1.5K | 5% | 5 |
| Sep 2026 | Palmerston North recruitment agencies | — | — | — |
| Oct 2025 | Temp staffing agencies | 1.4K | 4.9% | 5 |
| Nov 2025 | Temp staffing agencies | 1.3K | 5.8% | 5 |
| Dec 2025 | Temp staffing agencies | 1.1K | 6.8% | 5 |
| Jan 2026 | Temp staffing agencies | 1.8K | 7.7% | 5 |
| Feb 2026 | Temp staffing agencies | 1.5K | 7.4% | 5 |
| Mar 2026 | Temp staffing agencies | 1.6K | 6.3% | 5 |
| Apr 2026 | Temp staffing agencies | 1.4K | 6.4% | 5 |
| May 2026 | Temp staffing agencies | 1.5K | 6.6% | 5 |
| Jun 2026 | Temp staffing agencies | 1.4K | 6.2% | 5 |
| Jul 2026 | Temp staffing agencies | 1.3K | 6.1% | 5 |
| Aug 2026 | Temp staffing agencies | 1.5K | 6.9% | 5 |
| Sep 2026 | Temp staffing agencies | — | — | — |

## How is Drake measured?

Brandwave collects information about searches that people make online using Drake’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “drake international”
- “drake international agency”
- “drake international new zealand”
- “drake international nz”
- “drake international recruitment”
- “drake international recruitment agency”
- “drake labour hire”
- “drake new zealand”
- “drake new zealand jobs”
- “drake palmerston north”
- “drake palmerston north jobs”
- “drake recruitment”
- “drake recruitment hamilton”
- “drake recruitment masterton”
- “drake recruitment nz”
- “drake temp agency”

## Which hamilton recruitment agencies compete with Drake?

- [OneStaff](/demand/nz/brands/onestaff): Head-to-head: /demand/nz/compare/drake-vs-onestaff
- [Asset Recruitment](/demand/nz/brands/asset-recruitment): Head-to-head: /demand/nz/compare/asset-recruitment-vs-drake
- [RecruitNet](/demand/nz/brands/recruitnet): Head-to-head: /demand/nz/compare/drake-vs-recruitnet

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Drake: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/drake

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/drake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.