--- title: "Dragon: search popularity in New Zealand" description: "Dragon is a maker of ski goggles and sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/dragon-alliance" publisher: "Brandwave" --- # Dragon: search popularity in New Zealand Dragon is a maker of ski goggles and sunglasses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Dragon - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among ski goggle brands**: 0.74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ski goggle brands | 5 | 0.74% | 90 | - [Ski goggle brands](/demand/nz/categories/nz-ski-goggles-brands) ## Top ski goggle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Dragon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dragon is the fourth most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Smith | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oakley | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Anon | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Dragon | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Snowcentre | 5th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about ski goggle brands - Asked ChatGPT "Which ski goggle brand should I buy in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon - Asked ChatGPT "What are the best ski goggle brands in New Zealand?": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre - Asked ChatGPT "What's the best ski goggle brand in New Zealand for clear vision?": 1. Smith, 2. Oakley, 3. Anon - Searched Google, AI Overview "best ski goggles": 1. Smith, 2. Anon - Searched Google, AI Overview "snow goggles nz": 1. Smith, 2. Oakley, 3. Anon, 4. Dragon, 5. Snowcentre Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Dragon changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Dragon in New Zealand rose from 70 to 90. - Across the 12 months ending September 2026, Dragon’s share of searches among ski goggle brands in New Zealand peaked at 1.4% in July 2026 and was lowest at 0.22% in March 2026. ## How did search popularity change for New Zealand ski goggle brands in September 2026? - In September 2026, Oakley gained share of searches among ski goggle brands in New Zealand, from 73.6% to 85.1%. - In September 2026, Snowcentre lost share of searches among ski goggle brands in New Zealand, from 14.3% to 8.3%. - In September 2026, Smith lost share of searches among ski goggle brands in New Zealand, from 6.6% to 3.3%. - In September 2026, Anon lost share of searches among ski goggle brands in New Zealand, from 4.2% to 2.6%. - In September 2026, Dragon lost share of searches among ski goggle brands in New Zealand, from 1.3% to 0.74%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ski goggle brands | 70 | 0.75% | 5 | | Nov 2025 | Ski goggle brands | 30 | 0.23% | 5 | | Dec 2025 | Ski goggle brands | 30 | 0.23% | 5 | | Jan 2026 | Ski goggle brands | 40 | 0.33% | 5 | | Feb 2026 | Ski goggle brands | 50 | 0.52% | 5 | | Mar 2026 | Ski goggle brands | 20 | 0.22% | 5 | | Apr 2026 | Ski goggle brands | 40 | 0.41% | 5 | | May 2026 | Ski goggle brands | 70 | 0.7% | 5 | | Jun 2026 | Ski goggle brands | 110 | 1.1% | 5 | | Jul 2026 | Ski goggle brands | 170 | 1.4% | 5 | | Aug 2026 | Ski goggle brands | 170 | 1.3% | 5 | | Sep 2026 | Ski goggle brands | 90 | 0.74% | 5 | ## How are Dragon’s branded searches counted? Brandwave collects information about searches that people make online using Dragon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “dragon goggles” ## Which ski goggle brands compete with Dragon? - [Oakley](/demand/nz/brands/oakley): Head-to-head: /demand/nz/compare/dragon-alliance-vs-oakley - [Snowcentre](/demand/nz/brands/snowcentre): Head-to-head: /demand/nz/compare/dragon-alliance-vs-snowcentre - [Smith](/demand/nz/brands/smith-optics): Head-to-head: /demand/nz/compare/dragon-alliance-vs-smith-optics - [Anon](/demand/nz/brands/anon-optics): Head-to-head: /demand/nz/compare/anon-optics-vs-dragon-alliance ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Dragon: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/dragon-alliance This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/dragon-alliance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.